[打造創業生態體系] 02 如何跟上矽谷產品趨勢
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講者簡介： Intel perceptual computing 研究員 李佳勳(Jackie) 美國麻省理工學院Media Lab 博士 。大學時期，打破舊有設計思維，以24項作品與自行研發產品獲得MIT全額獎學金。於2008年發明「情人杯」而聲名大噪，琉璃工坊後續協助將其產品化。曾舉辦夜市工作坊，與年輕學子一起腦力激盪，尋找夜市文化中的創意與設計靈感，希望以科技傳達台灣記趣，重新找回台灣文化精神並期許將台灣學生的創造力遞向國際舞台。 影音實錄可參考：http://goo.gl/9829W5
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[打造創業生態體系] 02 如何跟上矽谷產品趨勢
- 3. Lover’s Cups! ! class project in winter 2005, published in 2006 interviewed by Discovery Channel, National Geographic ! ~3000 email requests since ‘06
- 5. Trends & Secrets I found in Silicon Valley 李佳勳 ! Jackie Chia-Hsun Lee, Ph.D MIT Media Lab Software Engineer, Intel RockHealth Entrepreneurs 成⼤大建築系畢 這是分享, 不是演講
- 6. Intel’s one-page business plan, 1968 Global business What the company does How to execute Product roadmap The growing market
- 7. Trend 1: be fair, first come, first served (Silicon Valley culture) • Robert Noyce, founder of Intel, was not happy about the ‘east coast’ style of running corporation. He believed employees should share the success of the company. • East-coast social hierarchical corporate structure did not work for a rapid growing company.
- 9. Moore’s law creates the possibility of creating new technologies. Artificial Intelligence Virtual RealityComputer Workstation Internet Bitcoin Electric Vehicles Wearables E-payment ICTransistor Diode Wireless Energy Financial systems Healthcare ? Trend 2- Innovations are combinations of prior technologies. Vacuum Tube Robots
- 10. Y Combinator’s requests for startups • Energy • A.I.! • Robotics! • Biotech • Healthcare • Pharmaceuticals • Food & Water • Education • Internet Infrastructure • Hollywood 2.0 • Diversity • Developing Countries • Enterprise Software • Financial Services • Telecommunications • Government • Human Augmentation! • VR and AR • Science • Transportation & Housing • One Million Jobs • Programming Tools • Hollywood 2.0 Where to find trends?
- 11. Trend vs. Market • Trend is a vision to the future. • A growing market validates the trend.
- 12. Secret 1- Market = Growing Market 安室奈美惠 vs. 蔡依林
- 13. • Be sensitive to secrets may help find the (hidden) growing market. For example, people need an easier way to make webpages on their mobile phones. people need an easier way to order services on their mobile phones. people need an easier way to reach doctors on their mobile phones. • The ‘real’ startups are small and efficient groups who launch product fast to test the growing market. (however, they might not be aware of that it’s in a growing market) Secret 1- Market = Growing Market
- 16. Secret 2- The Silicon Valley is mostly flat, with only one spike. • High-speed information is a kind of secret. • Paths of information propagation make information become secrets. • Not everyone knows the importance of secret. Secret propagation Silicon Valley other places some places Paypal mafia
- 17. Secret propagation Silicon Valley other places some places Taiwan UXD Taiwan UXD A product-driven peer community ! founded in ’11, currently ~350 members 100~120 active members (in SF and South Bay) ~60 participants for Show-n-Tell events Paypal mafia
- 18. taiwanuxd.org
- 19. Community-sourced secret discovery 11 out of 32 (34%) members bought movies from iTune or Amazon. Male is more likely to buy movies than female (N=32, p< .05). 21 out of 45 (46%) members want to talk a bot. Male is more likely to talk to a bot than female (N=45, not significant).
- 21. 如何跟上Maker Movement? • 現在開始還不算太遲 • People-first Make a community of hands-on innovators (e.g., Burning Man, Autodesk Pier 9, Techshop…etc) • Software-second, Hardware-last • Build a machine that builds other machines world-class maker space - Autodesk Pier 9, SF Secret 3- People-first, Software-second, Hardware-last
- 22. The secret is AI + Robotics + Human Augmentation. X
- 24. 台灣⼈人才要⾯面向國際市場創業，在美國創業遇到的難題有哪些? • 第⼀一代移⺠民(american dream)，想留在矽⾕谷⻑⾧長期發展 • ⼯工作⾝身分問題 (from student visa to H1B, then green card) • 家庭負擔 (have a stable life, buy a house) • 創業時，資訊獲得不對稱 很多想法缺乏獨特性，已經輸在起跑點上 看不到競爭者，或無法從競爭者中區分⾃自⼰己 與使⽤用者距離太遠，增加產品不確定性 • 想創業的都想⾃自⼰己當⽼老闆，⼀一夫當關 聽和傳達想法⼀一樣重要 - advise from SVT Angel Karen’s questions
- 25. 台灣⼈人在美國創業真正需要的資源是什麼？! 政府⺫⽬目前推動的各項措施有幫助嗎？ • 創業網絡與天使投資⼈人，能找到成⻑⾧長快的Market，提供資源進⾏行初步市場確認 的資本 • 創業初級班的協助 (corporate attorney, tax, HR) • 創業資本是最實際的幫助, for example: Full-time Silicon Valley Entrepreneur $ 5k/month for 18 months Amazon Cloud credits, startup tech infrastructure credits, Techshop membership • 創業⽣生活圈的幫助, for example: housing, office, transportation, food, and daycare support • 政府的幫助: ⼯工研院北美公司作為矽⾕谷⼩小台灣據點，500 Startups投資案，炒熱 國內來矽⾕谷⾵風氣 Karen’s questions ways to lower startups’ burn rate.
- 26. be fair! ! market = growing market! ! find your source of secrets! ! people first, software second, hardware last! build machines that builds other machines! ! be there! ! !