July 2012 Mobile Report

1. MOBILE REPORT / JULY 2012

2. A MONTHLY
INSERT IMAGE IN BACKGROUND
SNAPSHOT OF NEWS,
MAKE SURE IT FILLS THE SCREEN 100%
VIEWS, EVENTS &
DEVELOPMENTS
LOCALLY AND
ABROAD
2

3. CONTENTS
» Section 1: Mobile Landscape
» Section 2: Mobile @ London 2012 Olympics
» Section 3: Mobile Statistics
» Section 4: Mobile Adoption in South Africa
» Section 5: Mobile Networks
» Section 6: Social Media
» Section 7: Summary & Credits
3

4. SECTION 1
MOBILE LANDSCAPE
4

5. MOBILE AFFECTING THE
GLOBAL ECONOMY
» According to a new report from World Bank
“Maximising Mobile”, the number of mobile
subscriptions will exceed the human population by
2015
» It revealed that mobile use in developing economies
has surpassed that of developed countries
» Transferring money has also become a widespread
mobile phenomenon, with 74 countries having access
to at least one mobile payment system
» Farmers and traders in countries like India, Niger,
and Uganda have reported business growth as a
direct result of access to mobile payment and other
mobile applications
eMarketer, 19 July 2012
5

6. SAMSUNG RELEASES Q2
EARNINGS
» Samsung is still the king of mobile, with an
operating profit of $5.9 billion for the period, up
79% year on year
» The Galaxy S III and the Galaxy Note have plenty to
do with that, considering Samsung predicted it
would sell 10 million Galaxy S III units by July – and
that’s just what they did
» The company reported $41.5 billion in revenues,
which is up about $1.5 billion from last quarter, and
up 21 percent year over year
TechCrunch, 26 July 2012
6

7. SAMSUNG GALAXY S III
HITS 10M SALES
» According to local site Yonhap News, the
president of Samsung’s informaion
technology and mobile communication
division, Shin Jong-kyun, told reporters that
Global sales had already surpassed 10
million, although he didn’t specify by how
much
» But it still means that Samsung has sold an
average of 190 000 devices a day since the
launch
» The S III is the company’s flagship
smartphone and is available in 145 countries
Memeburn, 23 July 2012
7

8. APPLE RELEASES Q2
EARNINGS
» Apple reported less than expected revenues of $35
billion and quarterly net profit of $8.8 billion
» The biggest money maker for the company
continues to be the iPhone and its related products
and services, however. More than $16 billion of the
total revenue is directly attributable to the smaller
member of the iOS family
» However, the company only reported 26 million
iPhones sold out of the expected 29 million
» The iPad is quickly closing the gap, with over $9
billion in this quarter alone and 17 million iPads
sold
TechCrunch, 24 July 2012 Engadget, 24 July 2012
8

9. APPLE AND THE
GREEN REGISTRY
» Earlier this month, Apple made the decision to
stop participating the EPEAT (Electronic Product
Environmental Assessment Tool) certification
system
» Since then, Apple has rejoined the environmental
ratings system acknowledging that its decision to
stop was a mistake
» Customers reached out to Apple directly, which
played a “critical part” in getting Apple back on
the registry, said EPEAT Chief Executive Robert
Frisbee
MyBroadband, 14 July 2012
9

10. APPLE IPHONE 5 AND IPAD MINI
RUMOURS
» The blog iMore reported that Apple will
announce the new iPhone — possibly called
the iPhone 5 at an event scheduled for 12
September, but has not been confirmed
» There is also a possibility that Apple will
announce the iPad Mini on the same day, or in
October
» Apple reps could not be reached for comment.
During a call with analysts, though, the
company repeatedly referred to a mysterious
“fall event.”
Mashable, 30 July 2012
10

11. MICROSOFT DECLARES WAR
ON APPLE
» As Microsoft enters a new phase of innovation
with the impending release of Windows 8 and
its new products, Microsoft CEO Steve
Ballmer has declared war on Apple
» At Microsoft's Worldwide Partner Conference
(WPC), Ballmer was quoted as saying the
company is entering a new phase of
innovation and sending a message to its
competitors. "We are trying to make
absolutely clear we are not going to leave any
space uncovered to Apple.”
ITWeb, 11 July 2012
11

12. WINDOWS 8 AND SURFACE TABLET
CONFIRMED FOR OCTOBER
» Speaking at Microsoft's annual Worldwide
Partner Conference, Tami Reller confirmed that
Windows 8 would be publicly released in October
» At the end of July, Microsoft officially confirmed
that the Surface tablet would go on sale on the
same date, around 26 October 2012
» Microsoft unveiled the Surface tablet in June,
marking a major push by the company to
integrate its own hardware and software in a
product – a strategy that has been a key
component of Apple's success
ITWeb, 31 July 2012 ITWeb, 10 July 2012
12

13. APPLE AND SAMSUNG HEAD-
TO-HEAD
» American electronics giant, Apple, and South
Korea's Samsung Electronics each scored
partial court victories in Germany recently in
their global war over rival tablet computers
» The two technology giants are engaged in a
legal battle involving dozens of cases
worldwide as they struggle for leadership in
the hugely lucrative smartphone and tablet
computer market
Bizcommunity, 30 July 2012
13

14. MOZILLA TO LAUNCH ITS
OWN MOBILE PLATFORM
» Mozilla might be known for its Firefox desktop
browser, but the software firm now aims to
stake a bigger claim in the mobile market via its
own mobile platform, dubbed Firefox OS
» Mozilla revealed that industry support for this
fully open mobile ecosystem, which is based on
HTML5, is increasing
» It is going to power smartphones that utilise
software built on open web standards, with all
these mobile device’s capabilities being
developed as HTML5 applications
TechSmart, 3 July 2012
14

15. GOOGLE RELEASES ANDROID
4.1 SOURCE CODE
» Also known as Jelly Bean, it is the latest version of
Google’s mobile operating system, and has now
been made available to the public
» The source code of Android 4.1 Jellybean was
released as part of the Android Open Source Project,
which aims to create a mutual development
experience for the users and developers
» The latest version features a more responsive user
interface; better voice transcription; overhauled
search; and a new feature called Google Now, which
anticipates what a person may need to know at any
given moment
MyBroadband, 10 July 2012
15

16. SMARTPHONES OVERTAKING
FEATURE PHONES IN CHINA
» China has over 1 billion mobile phone
users and for the first time they’re
buying more smartphones than feature
phones
» Smartphones now account for 59% of
China’s mobile phone market share, with
the vast majority of those being Android
phones
» China has over 520-million internet
users — and a third of them go online
using their cellphones
Memeburn, 9 July 2012
16

17. AMAZON SET TO RELEASE
SMARTPHONE
» Bloomberg has reported that Amazon is
developing their own phone in order to
compete with both Android and the iPhone
» However, the company won’t officially
comment on the matter
» Reportedly, Amazon has started to acquire
several patents from different parts of the
mobile world to ensure that the phone will not
come under scrutiny from their competitors,
» With the huge success of the Kindle Fire
tablet, it is no surprise that Amazon would
take a stab at the smartphone
Bandwidth Blog, 9 July 2012
17

18. GOOGLE ANALYTICS
FOR MOBILE APPS
» Google announced a new set of reports in beta
called Mobile App Analytics that help
marketers and developers better measure
their mobile apps, speaking the language that
matters to them
» They are designed to measure the entire
mobile customer journey - from discovery to
download to engagement. This enables the
creation of app experiences that are more
useful and engaging through data-driven
decisions at each stage of the app lifecycle
Google, 29 June 2012
18

19. HAND-WRITE GOOGLE SEARCH ON
YOUR TOUCH PHONE/TABLET
» Google added a new feature to its mobile
search page that lets you hand-write
search queries in cursive or block letters
» Once you have enabled this new feature,
you can simply start writing on your screen
and Google will translate your scribbles
into a legible search query
» The new feature will work on iOS5+
devices, as well as Android 2.3+ phones
and Android 4.0 tablets
TechCrunch, 26 July 2012
19

20. GOOGLE’S EMAIL FROM SMS
SERVICE STARTS IN AFRICA
» Google announced that it’s rolling out Gmail
SMS, a service that lets you send and receive
emails as SMSes on your mobile phone – and
you don’t have to connected to the Internet
» Given the large number of people still using
phones with zero or limited Internet
connectivity in emerging markets, Google
chose Ghana, Nigeria and Kenya as the first
countries to receive the service
» As is typically the case with SMS, receiving a
Gmail SMS is free of charge, while standard
rates will be charged when you send one
Memeburn, 18 July 2012
20

21. SEACOM GROWS SOUTH
AFRICAN PRESENCE
» SEACOM is boosting its international and
national capacity in South Africa through a
partnership with WACS and its own national
bandwidth from its landing station in
Mtunzini
» SEACOM said that it has concluded its
purchase of WACS capacity, which would
have been activated in July 2012 and will be
routed from London to SEACOM’s new Cape
Town PoP at Teraco, Rondebosch
MyBroadband BusinessTech, 20 July 2012
21

22. GROWING UPTAKE OF WIFI
IN SA
» WiFi is on the increase in SA – both in
terms of demand and availability,
according to recent research by global
networking firm Cisco Systems
» SA has a mobile penetration rate of
105%, with 27% of rural users accessing
the Internet on their mobile phones.
Cellphone users see WiFi as a better
option for surfing the Internet, on the
whole, than their mobile network
Moneyweb, 5 July 2012
22

23. NO OPT-OUT REGISTRY
FOR 2012
» Infighting between the National Consumer
Commission (NCC) and its parent body, the
Department of Trade and Industry (DTI), over
alleged financial mismanagement, means there
will not be an opt-out database to protect
consumers from unwanted email and
SMS spam this year
» The CPA became law last April and provides for
a national opt-out registry but because of the
lack of funding, about half of the provisions in
the Consumer Protection Act (CPA), that deal
with direct marketing, cannot be enforced
ITWeb, 12 July 2012
23

24. MOBILE TV ON ITS
WAY
» A consortium is looking to bring TV to South
African mobile phones, and will reportedly have a
“combination of aggregated content as well as
introducing new channel streams under the
brand TVG4U” with the National Federated
Chamber of Commerce and Industry buying a
20% stake in it
» “The new technology that Mobile TV brings, will
deal with the issue of lack of access to
information and entertainment in the rural and
deep rural areas,” says Lawrence Mavundla, of
NAFCOC
Memeburn, 10 July 2012
24

25. SECTION 2
MOBILE @ LONDON 2012
OLYMPICS
25

26. SIR TIM BERNERS-LEE’S
TWEET
» To show that the Internet is truly a part of great
world events, father of the World Wide Web, Sir Tim
Berners-Lee made an appearance at the opening
ceremony of this year’s Olympic Games in London
» He also tweeted during his appearance which was
displayed around the stadium
» The event also looked at how digital
communications tools have become part of everyday
life through the story of two young people who get
together via social networking on their mobile
phones
Memeburn, 27 July 2012
26

27. MORE PEOPLE VIEWING THE
OLYMPIC GAMES ON MOBILE
» With smartphones in more hands than ever before and
mobile video viewing growing, the Olympics will see an
increase of consumers viewing the games on their
phones, rather than on their TV’s
» According to the official site of the Olympic 2012 Olympic
and Paralympic Games, there are 3 free official mobile
apps: the Official London 2012 Join in app, the Official
London 2012 Results app and an official mobile game
» Apart from the official apps, there are a host of
independent apps, and news companies, including BBC
and Reuters, have also released Games-specific apps
ITWeb, 25 July 2012 eMarketer, 19 July 2012
27

28. A TECH FIRST FOR THE
OLYMPICS
» The London 2012 Olympic Games will see several
technologies making an appearance for the first
time in the event's history
» The London Games will be the first to make use of a
mobile contactless payment application, being
offered by official sponsors, Visa and Samsung
» Near-field communications technology has been
built into Samsung's Galaxy S III phone – the “official
phone of the Olympics” – which allows users to wave
their phones in front of a contactless reader to make
a purchase
ITWeb, 20 July 2012
28

29. TWITTER LIGHTS UP
THE LONDON EYE
» The project, called “Energy of the Nation”,
launched in London before the Games and is
the first Twitter based, positivity-powered light
show
» It uses a sentiment algorithm, the geo-location
tag, IP addresses and the places mentioned in
tweets to gauge how Twitter users in the
country really feel about the Games
» A 25% positivity score, and only a quarter of the
Eye will illuminate. It it hits 100%, you’ll see a
full circle of light
Memeburn, 20 July 2012
29

30. COCA COLA GOES FOR
MARKETING GOLD
» Coca-Cola has been preparing for the brand’s
largest-ever Olympic Games activation, targeting
teens at its core
» Coca-Cola has launched innovative desktop and
mobile applications, that allow teens to create their
personal ‘Beat’ and share it with others using social
media platforms
» 3.3 million people have already created and shared
their beats using the integrated applications for
desktop, mobile, SMS and the “My Beat Maker” app
for smartphones
Financial Post, 25 July 2012
30

31. OLYMPIC FANS TOLD TO
AVOID TWEETING
» Sports fans attending the London Olympics were
told on Sunday to avoid non-urgent text messages
and tweets during events because overloading
of data networks was affecting television coverage
» The host broadcaster, the BBC, is enabling fans to
see many events live on their smartphones
» An explosion in the use of mobile phones to access
the Internet and take and send photos and video has
made London 2012 the first true "social media
Games", but also put pressure on the networks
ITWeb, 30 July 2012
31

32. SECTION 3
MOBILE STATISTICS
32

33. CURRENT GLOBAL
MOBILE STATISTICS
» There are currently 6 Billion mobile
subscribers worldwide
» This equals 87% of the world’s population
» China and India account for 30% of this
growth
» There are over 1.2 Billion people accessing
the web from their mobiles
» Over 300,000 apps have been developed in
the past 3 years
» Google earns $2.5 Billion in mobile ad
revenue annually
Digital Buzz Blog, 9 July 2012
33

34. THE STATE OF MOBILE
ADVERTISING
» Advertisers are predicted to spend as much as
$1.7 billion on mobile advertising this year,
according to Mahi de Silva, Opera’s Software’s
EVP/Consumer Mobile’
» De Silva gave Business Insider an advanced look
at Opera’s Q2 2012 “State of Mobile Advertising”
report
» Opera's network covers 9,000 global customers,
with more than 35 billion ad impressions per
month. It drove more than $250 million in
revenue to mobile publishers in 2011 and is on
course drive more than $400 million in 2012
Business Insider, 20 July 2012
34

35. OPERA HITS 200M MOBILE
USERS
» The Norwegian-made browser today revealed
that its mobile browsers are installed on some
200-million phones across the world, up 47%
from the same period last year
» The company also reports that it has
experienced massive growth in its African user
numbers
» The most stunning growth however came from
Libya. A lift on internet restrictions after the
ousting of dictator Muammar Gaddafi saw page
views grow 1 886 839% and data usage 1 498
984% (crazy numbers – its very tough to imagine
what 2million percent is!)
Memeburn, 30 July 2012
35

36. “MOBILE IS THE NEW
OBSESSION”
» During his Cannes in a Can presentation held recently
in Johannesburg, Jason Xenopoulos, CEO of NATIVE,
noted that mobile was one of the key themes of the
Cannes Lions Festival of Creativity
» Here are some interesting points that came out of his
presentation:
– Shared values is not just about adding value to the
customer but adding value to society
– The best advertising does not look like advertising
– Mobile will revolutionise the TV experience
– In a socially connected world, relevance will drive its own
awareness
– Use data as a springboard for imagination
– Everything is up for reinvention
36

37. An excerpt out of the ‘Cannes in a Can’ presentation
37

38. SMARTPHONES TO GET
GESTURE RECOGNITION
» Vision-based gestures are physical
movements that are picked up by a camera
or other sensor and converted into
commands. This technology adds another
dimension to people’s interactions with
devices
» A new report by ABI Research forecasts that,
by 2017, over 600 million smartphones will
have vision-based gesture recognition
features
ITWeb, 16 July 2012
38

39. HOW SOUTH AFRICANS
USE MOBILE PHONES
» Research company World Wide Worx released
its Mobility 2012 survey and is based on
interviews with nationally representative sample
» A sample of some of the findings include:
– 61% of urban users browse the internet on their
phones. 27% of respondents accessed the internet
via their phones, five percent via laptop or PC and
27% using both
– Facebook and Twitter access has doubled
– Email access has increased
– Data is up, voice is down, and SMS is stable
– BBM usage has grown remarkably, while Mxit
remains stable
Memeburn, 26 July 2012
39

40. MOBILE BANKING
TRENDS IN SA
» The Word Wide Worx Mobility 2012 survey also
suggests that more than a third of South
Africans now use their browsers for mobile
banking
» Only 5% of cellphone bankers exclusively use
phone browsers for the purpose, but a further
36% use their browsers as well as text-based
services like USSD and SMS
» The single most popular transactional service in
cellphone banking remains airtime purchases,
with 74% of customers using it and only 15%
paying accounts via their phones
Memeburn, 25 July 2012
40

41. POPULAR CELLPHONE
BRANDS IN SA
» According to the Mobility 2012 Survey, Nokia still
takes the lion's share with 50% total market share,
followed by Samsung and BlackBerry both at 18%
» Arthur Goldstuck said the total number of Android
users in SA is still below the one million mark, with
BlackBerry at 4.5 million and the iPhone far behind
at below half a million users in SA
» The majority of cellphone users in SA are on prepaid
(84%), followed by contract top-up (9%) and post-paid
contracts (7%)
» People holding onto their handsets for longer than
they did two years ago
ITWeb, 25 July 2012
41

42. INMOBI RELEASES
INSIGHTS FOR Q2
» The quarterly Mobile Insights Report by
independent ad network, InMobi shows that
smartphone penetration in SA increased by 3%
from the 1st to the 2nd quarters of the is year,
while the feature phone market declined by 4%
over the same period
» In terms of mobile advertising, 98% of ad
impressions in InMobi's ad network still come
from mobisites, while just 2% come from
applications
iTWeb, 19 July 2012
42

43. INMOBI HOSTS
#MOBILEBYTES
» InMobi held its inaugural Mobile Bytes event in
Johannesburg and Cape Town
» At the event, it gave insight into the use of mobile
devices by consumers engaging in the Retail and
Telecommunications markets
» Some insights revealed:
– 80% of South Africans are downloading content on their
phone
– 53% would pay for apps from app stores
– 53% of people in Africa see mobile as a payment method
– Users want photos, detailed product info and store
locators in retail apps/mobisites
DMMA, InMobi, 25 July 2012
43

44. CISCO’S TOP MOBILE AND
WIFI PREDICTIONS
» Cisco Systems recently released the Cisco
2012 Mobile User Survey
» Some of Cisco's predictions regarding key
developments in mobile and WiFi:
– Within the next two years, mobile will
become one of the primary ways
people access entertainment
– In the next two years, more than half
of all mobile device usage will take
place in the home
– WiFi will become the predominant
internet access technology for
smartphones ITWeb, 6 July 2012
44

45. TELECOMS CONSUMERS
BEHAVIOUR IN SA
» The Global Telecom IBM Consumer Survey's
country data for SA was released, outlining salient
points around the behaviour and perceptions of
telecommunications consumers in SA
» Some of the results showed that:
– Under 25s in SA communicate more using social
networking than all other forms of communication;
they also use landlines less. 90% use social networks
on a daily basis, while only 42% use fixed voice lines
daily
– For cellphone users with Internet access, the mobile
phone is the primary means to access media and
content services, with 71% of under 25s and 67% of
those above the age of 25 accessing the Internet via
their phone ITWeb, 24 July 2012
45

46. NEW REPORT ON SA’S
MOBILE ACTIVITIES
» Analytix Business Intelligence’s
latest report, “SA Country Report-
Cellphone/Mobile”, outlines market trends
and user forecasts in the context of SA and
its key players
» Amongst the findings, the most popular
mobile Internet activities by South African
adults were search (13%) while Social
Networking (11%), Chat (11%) and Instant
Messaging (11%) followed as the other
popular cellphone/mobile Internet
activities
ITWeb, 30 July 2012
46

47. BLACKBERRY APP WORLD
REACHES 3BN DOWNLOADS
» Research In Motion (RIM) has revealed that its
BlackBerry App World has served up 3 billion app
downloads since its launch in 2009
» According to RIM, there is an average of 2.5
million downloads per day from the BlackBerry
App Store
» Despite RIM's woes, the number of daily
downloads is continuing to increase, with one
billion of total downloads coming from the last six
months alone
ITWeb, 9 July 2012
47

48. IN COMPARISON….
GOOGLE PLAY AND APPLE STORE
» Google's Play Store passed the 20 billion
download mark in June, from its collection of
600 000 applications. This is after Android
reached the 10 billion download mark in
December last year, with an exponential
growth rate at the time of over one billion
downloads per month
» In March, Apple announced it had surpassed
25 billion app downloads – from its base of
650 000 apps in its App Store
ITWeb, 9 July 2012
48

49. SECTION 4
MOBILE ADOPTION IN
SOUTH AFRICA
49

50. SARS APP AND MOBI SITE
TO BE LAUNCHED
» This year you will be able to file your return
using smartphones, tablets and even normal
cellphones
» The eFiling App, the mobi site -
sarsefiling.mobi, and a Help-You-eFile
service where call-centre staff will be able
to remotely access your filing session online
to help you, are in the final testing phase and
will be available in the future
Moneyweb, 2 July 2012
50

51. DISCOVERY LAUNCHES
HEALTHID APP
» Designed by Discovery, HealthID is an innovative
tool to help doctors in SA seamlessly assist their
patients who are Discovery Health members during
consultations with Electronic Health Records,
eScripting, eReferral, Online Pathology, an Online
Chronic Illness Benefit Application
» HealthID is currently only available on iPad, but
Discovery is developing one for Samsung and other
manufacturers that use the Android operating
system
IOL, 8 July 2012
51

52. NASHUA MOBILE GETS
AN APP
» Cellular provider Nashua Mobile has released a
new, free-to-download application
» According to Nashua Mobile, the company is the
first telecommunications service provider in SA to
introduce an app of this nature
» The app, available on all major handset operating
systems, allowing customers to view current
spend, evaluate how much airtime, SMS’s and
data they have used, check eligibility for
upgrades, and an interactive store locator feature
ITWeb, 19 July 2012
52

53. VODACOM AND 94.7
LAUNCH GOTCHA!SA
» Vodacom and Primedia Broadcasting have
launched a social media game app aimed at radio
listeners in Johannesburg (94.7 Highveld Stereo)
and Cape Town (94.5 KFM)
» The game is based on an Australian concept and
involves players tracking down and taking
possession of a virtual wallet, called Smart Money
via the Gotcha!SA app
» The app is available for Android, BlackBerry,
iPhones and via the Vodacom app store
Gadget Maven, 30 July 2012
53

54. NU METRO UPGRADES
MOBISITE
» Nu Metro Cinemas as upgraded its mobisite and
added a Facebook app to enable browsers to book
tickets, browse movies, explore cinema offerings
and watch trailers
» The new mobile site features a responsive design
that accommodates different aspect ratios,
screen sizes and orientations and larger buttons
and icons for touch-screen devices
» The site also serves the burgeoning social
networking and location-based markets, with
seamless sharing to the major platforms, as well
as location detection that can guide users to their
nearest Cineplex instantly
Bizcommunity, 31 July 2012
54

55. USERS IMPRESSED WITH
STANDARD BANK APP
» Reviews and feedback on social media
platforms and the iTunes store show that
users are impressed with the ease of use,
speed and responsiveness of the banking app
» In its first week of launch, it managed to
garner almost 15 000 downloads, with 9185
registrations (downloaded on multiple
devices)
– 8148 downloads on iOS
– 3869 downloads on Android
– 2862 downloads on BlackBerry
IT News Africa, 3 July 2012
55

56. ABSA REVEALS
BANKING APP PLANS
» Absa will make available an online banking
application for smartphones either late 2012 or
early 2013, Christo Vrey, the bank’s managing
executive for digital channels, revealed in an
interview with TechCentral
» The first priority, he explained, was redesigning
Absa Internet Banking under the new Absa Online
product, which is now available as a beta to Absa
clients
» Over time, Absa Online will become the new default
banking portal and Internet Banking will be slowly
phased out, he adds
TechCentral,16 July 2012
56

57. NEDBANK REVEALS
APP SUITE
» The Nedbank App Suite, which is currently being tested
by employees, will be made available to customers
from August 2012
» The Nedbank App Suite is a mobile app that works on
feature phones and smartphones and allows Nedbank
users to make transactions and surf the web with some
of the most secure technology available. The app also
has built-in functionality such as a calculator, ability to
make calls and other financial aids
» The App Suite includes the banking app, the share
trading app and the business banking app
» Fred Swanepoel, Nedbank’s Chief Information Officer,
said: “Mobile is seen as a key access point, and it’s
certainly a way of the future.”
ITWeb, 27 July 2012 IT News Africa, 23 July 2012
57

58. FNB PILOTS INSTANT
MESSAGING PLATFORM
» FNB has started trialing a push-based instant
messaging (IM) service that will see its
inContact service modified
» A pilot process with staff will serve to garner
information and an understanding of inContact
as an IM service, before launching it to the
public
» Messages will come through as a push IM to the
Banking App, enabling users to see a list version
of their expenses in their messages icon on the
app
ITWeb, 17 July 2012
58

59. MR PRICE LAUNCHES
ONLINE STORE
» Affordable fashion retailer Mr Price’s new online
store, which is also accessible via mobile
phones, offers the full apparel range of +- 18 000
fashion items
» The publicly traded retail company announced its
plans for an online store earlier this year in an
attempt to increase its market share in the
growing competitiveness of SA’s fashion retail
industry
» Mr Price Sport and Mr Price Home are expected
to follow with online stores next year
Ventureburn, 30 July 2012 Business Day, 24 July 2012
59

60. SECTION 5
MOBILE NETWORKS
60

61. VODACOM CEO QUITS
» Vodacom Group CEO Pieter Uys is stepping
down after almost two decades with the mobile
operator. He will be replaced by Vodafone
Spain CEO Shameel Joosub, who is a former
MD of Vodacom SA
» Uys joined Vodacom in 1993. He took over as
CEO following the departure of Alan Knott-
Craig, who now heads Cell C. He oversaw the
group’s listing on the JSE
» The appointment will take effect on 1
September to ensure a smooth transition and
handover
TechCentral, 5 July 2012
61

62. PLAY THE LOTTO ON YOUR
PHONE
» Vodacom customers can now play the National
Lottery online, via their mobile phones and
desktops
» This service aims to provide absolute
convenience as customers can now play at any
time and any place. Winners are notified via
SMS and funds are automatically credited to
their electronic wallet
» When registering to play the Lottery games, an
electronic wallet is automatically created for
each user
Bandwidth Blog, 4 July 2012
62

63. VODACOM PLANNING TO SELL
STAKE IN ZOOPY
» Zoopy, a South African mobile video platform that
produces short videos of the latest news, sports
and entertainment. Zoopy is current wholly-
owned and funded by Vodacom
» Vodacom confirmed that it is “looking at options
for Zoopy that include bringing in a partner to
invest and help grow the business”
» The company has changed direction over the last
few years, and is now a mobile platform
producing original content using a team of
content producers and news presenters
MyBroadband BusinessTech, 11 July 2012
63

64. VODACOM TARGETS
SMARTPHONE USERS
» Vodacom has introduced all-in-one Smart Plans,
which include the smartphone, data, talk and
SMS
» The new plans, designed for smartphone users,
became available from 7 July and will be
supported by a range of smartphones
» The move follows the reduced tariffs and new
contract bundles recently announced by Cell C,
SA's third-largest network
ITWeb, 9 July 2012
64

65. VODACOM REACHES 50
MILLION CUSTOMERS
» Vodacom Group reported a 29.2% rise in customers,
hitting the 50 million mark
» The Group’s South Africa operations customer base
increased 29.1% year on year to 31 million, adding two
million customers during the quarter
» Active data customers increased 28.6% year on year to
12.4 million. Data bundle users increased 48.5% to 4.5
million
» Smartphones remain a key growth driver with active
smartphones increasing 40.9% year on year to 4.9
million devices and usage almost doubling to
approximately 120 megabytes per smartphone customer
per month compared to a year ago MyBroadband BusinessTech, 19 July 2012
65

66. FORMER VIRGIN CEO
QUITS GLO
» After just 2 months of taking up a position with
Nigeria's second-largest mobile service
provider, Steve Bailey, former Virgin Mobile SA
(VMSA) CEO, has returned to SA due to late
payment and a discrepancy in the terms agreed
between himself and Glo Nigeria
» Bailey says he intends to stay in the
telecommunications industry in SA. “I am
looking at options at the moment.”
ITWeb, 18 July 2012
66

67. RIM APPOINTS NEW MD FOR
SUB-SAHARAN AFRICA
» BlackBerry maker Research In Motion (RIM) has
appointed Alexandra Zagury as its new MD for Sub-
Saharan Africa
» She will oversee all of the company's operations, sales
and marketing efforts for the region, from
Johannesburg
» “We are proud of the company's success in this region,
particularly in SA where BlackBerry is the leading
smartphone brand”
» According to GfK Retail and Technology, BlackBerry
handsets accounted for seven out of the 10 best-
selling smartphones in SA in May
ITWeb, 26 July 2012
67

68. SAMSUNG’S LIEBENBERG
MOVES TO TELKOM
» Samsung Electronics SA MD Deon Liebenberg
has left the company after a year in the job to
take on the position of head of Telkom
Business Mobile
» Telkom Business Mobile is keen to leverage
the ability to offer business customers
“converged” fixed and mobile services
» The company said last month that it intends to
launch 2 dozen fixed-line and mobile product
bundles
TechCentral, 16 July 2012
68

69. VIRGIN MOBILE TO REDUCE STORE
FOOTPRINT
» Virgin Mobile South Africa says it will close 30 of
its current 38 stores across the country, as part
of a plan to revise its distribution footprint
» A spokesperson for the group told
BusinessTech that the impact on staff “will be
very low” as “the balance of stores will be
handed over to franchisees, to be used for other
purposes.”
» The company recently became part of the larger
‘Virgin Mobile Middle East & Africa’ group
(VMMEA), following a merger agreement
with Friendi Group in June
MyBroadband BusinessTech, 31 July 2012
69

70. CELL C VS. MTN
» A “marketing war” has erupted between SA's
second and third cellphone operators
» MTN has filed two urgent complaints against
Cell C with the Advertising Standards Authority
of SA (ASA) regarding what the company says is
disparaging of its products. But, says Cell C,
this was after MTN had already launched a
comeback campaign
» The reaction on Twitter reveals the radio
“audience” – consumers – are amused by what
they see as MTN's attempt to parody Cell C's
campaign
ITWeb, 18 July 2012
70

71. CELL C NOW STOCKS
APPLE
» Cell C will stock Apple products for the first time
» While the pre-order functionality for Apple's
iPhone 4 and 4S went live on 29 June, Cell C CEO
Alan Knott-Craig confirmed the smartphone
would be available from all
participating channels from 15 July
» While comprehensive pricing details are not yet
available, Knott-Craig says the iPhone 4 will be
available at the recommended retail price of R6
599
ITWeb, 11 July 2012
71

72. CELL C SLASHES
DATA RATES
» Cell C today (1 August 2012) announced that as part of
Bundle and Contract Data Pricing (prices include VAT):
its pricing revamp, the company has reduced its
standard data rate to R0.15c per MB for in and out-of-
bundle usage across its entire data product portfolio
» The new flat rate applies to all prepaid and contract
data bundles and packages from 1 August 2012
» “We are committed to offering customers deals that
are affordable, transparent and simple. What you see
is what you get. No more nasty surprises when you go
out of bundle. You will pay one low rate for in-bundle
and out-of-bundle usage,” says Cell C CEO Alan
Knott-Craig
Moneyweb, 1 August 2012
72

73. SECTION 6
SOCIAL MEDIA
73

74. TWITTER FOR MOBILE WEB
AVAILABLE ON ALL CELLPHONES
» Twitter completed the overhaul of its mobile site
this month, which aims to make Twitter available
to anyone who owns a cellphone - smartphone or
feature phone
» Now people in far-away or rural locations, and
even those on low-bandwidth networks, can use
the newest version of Twitter for mobile web on
their cellphone
CNET, 11 July 2012
74

75. TWITTER TWEAKS
MOBILE APPS
» Twitter has released new versions of
its mobile apps for Android and the iPhone
» New features include autocomplete search,
support for expanded tweets and ambient
notifications
» With expanded tweets, users can view
multimedia content within the tweet stream
and read article summaries. This
functionality is, however, dependent on
Twitter's agreements with other Web sites
and publishers
ITWeb, 11 July 2012
75

76. TWITTER IPO NOT ON THE
CARDS
» Twitter CEO Dick Costolo has said the micro-blogging
site is in no rush to go public and will remain private
for as long as it wants
» Twitter is currently said to have 140 million active
users – half of which log in to the service on a daily
basis
» Costolo also said Twitter's mobile user stats are
soaring, with more than half of users accessing the
service primarily via their mobile phones
» Costolo says its mobile advertising business is
continuously growing with thousands of advertisers
already using the platform
ITWeb, 24 July 2012
76

77. TWITTER POPULAR AMONGST
GLOBAL COMPANIES
» The third annual Burson-Marsteller Global
Social Media Check-Up analysed the social
media activity of Fortune Global 100 firms
» The survey discovered that 87% of these
companies are active on at least one social
media channel, with Twitter leading the
way, with each company mentioned an
average of 55,970 times
» Since 2011, the average number of
followers for a corporate Twitter account
has almost tripled, from 5,076 to 14,709
Media Bistro, 18 July 2012
77

78. FACEBOOK’S MOBILE USER
NUMBERS
» Facebook announced that it has 543 million
monthly active users on mobile devices,
which is more than half the total monthly
active users total
» In its Q2 earnings report, Facebook noted
that it has 955 million monthly active users,
and more than half of those users access
to social network on mobile devices
» The number of mobile monthly users
increased 67% from the same time last
year, which is tremendous growth
GottaBeMobile, 26 July 2012
78

79. FACEBOOK MOBILE ADS 4X
MORE ENGAGING
» A new study by TBG Digital indicates
Facebook’s mobile and click-through rate is
about 1.1%, more than 4x higher than
Twitter’s 0.266% mobile CTR
» See the comparable CTR between the
Facebook’s desktop, desktop newsfeed, and
mobile newsfeed products:
VentureBeat, 19 July 2012
79

80. SPONSORED STORIES SHOW
POSITIVE RESULTS ON MOBILE
» In the last quarter Facebook rolled out
Sponsored Stories for mobile users, making it
the first chance for the company to monetise
mobile
» The product, which has slowly rolled out over
the last half- year or so, are on a $1 million a
day annual run-rate (so $365 million a year),
around half of which is mobile
» “Sponsored stories and newsfeed are the
cornerstone of our mobile monetisation
strategy,” Chief Operating Officer Sheryl
Sandberg added
TechCrunch, 26 July 2012
80

81. BETTER FACEBOOK MOBILE
EXPERIENCE TO COME
» Facebook’s Zuckerberg said at his Q2 earnings call:
“Facebook is the most used app on basically every
mobile platform…we want to increase the depth of
experience in addition to just growing users”
» But the strategy now is to have Facebook work
closely with existing operating systems such as
Apple’s iOS, he said, “as opposed to building out a
whole [Facebook] phone which wouldn’t really
make sense for us here.”
» That should quash the ever-recurring rumor of
an upcoming Facebook phone
TechCrunch, 26 July 2012
81

82. FACEBOOK BUYS MOBILE
GADGET FOCUSED SPOOL
» Facebook added more mobile technology
to its arsenal with the acquisition of Spool,
a start-up specialising in bookmarking and
sharing content on smartphones or tablets
» Spool let people organise online content
using bookmarks so they can access
digital stories, videos or other material at
their leisure or on different Internet-linked
gadgets
Bizcommunity, 17 July 2012
82

83. INSTAGRAM UP TO 80
MILLION USERS
» Instagram now has a pretty impressive 80 million
users worldwide, due in no small part to the
expansion of the platform to Android
» The total number of photos shared via the service
has also reached a milestone, topping 4 billion now
» According to Facebook’s Zuckerberg, the
acquisition of Instagram hasn't yet closed, which is
why we have not seen integration of the two
» However the Twitter API crackdown is already
underway. In the updated version of Instagram, you
can still share your photos directly to Twitter on
upload, but finding friends is out of the equation
Android Central, 26 July 2012
83

84. FACEBOOK TESTS ‘SAVE FOR
LATER’ FEATURE
» Facebook is in the process of testing the
feature for desktop and mobile
» Saving stories will provide a similar
experience to adding a tweet to your
Favorites on Twitter, the difference is your
friends won’t receive a notification when
you save their stories
» “We are testing the ability to save news
feed stories with a small percentage of
users,” the company told Mashable
Mashable, 31 July 2012
84

85. SA SHOWS IT’S
SOCIALLY DEVOTED
» Social media statistics company, Socialbakers,
has recently released a report on the most
Socially Devoted countries on Facebook with an
83% response rate, while South Africa comes in
at the global position of 6th
» Kenya and South Africa are the only African
countries represented on the top 10 countries in
Facebook Customer Service
ITWeb, 6 July 2012
85

86. FNB TAKES BANKING
TO FACEBOOK
» FNB customers who are registered for the bank’s
cellphone banking service can now check their
balances and purchase airtime along with SMS,
data and BlackBerry bundles using Facebook
» The service does not allow for payments to
beneficiaries, inter-account transfers or other
banking services
» “It is without a doubt that social media banking is
the next frontier,” says the CEO of FNB Cellphone
Banking, Ravesh Ramlakan
TechCentral, 19 July 2012
86

87. A NEW PERSPECTIVE ON
MXIT
» Alan Knott-Craig Jnr addressed a forum at the
Gordon Institute of Business Science (GIBS) in
Johannesburg revealing insights about Mxit
» Mxit is in the process of building applications
specifically for smart devices to improve the social
network’s experience, with BBM being its biggest
threat
» However, Mxit has the ability and opportunity to
offer more than just chat. Knott-Craig says if Mxit
is to keep users engaged it needs to offer more
“utility” than chat. “The biggest utility will be
payments, not moola, but real-world payments. It
ties into an overall strategy to open the platform to
third parties.”
TechCentral, 24 July 2012
87

88. MXIT USERS GO
MAD FOR MXPIX
» A little over a month ago, Motribe released
MxPix, which makes Instagram-style photo
sharing and filtering possible for people with
feature phones
» To date,a million or so MxPix users have
uploaded some 215 000 photos, with the Nokia
5130 Express Music and Samsung SGH and GT
range of devices the most commonly used
» The majority of those users are from South
Africa
Memeburn, 9 July 2012
88

89. SECTION 7
SUMMARY & CREDITS
89

90. THE KEY TRENDS IN MOBILE FOR JULY
2012
» The Olympics has been a convergence point for mobile usage with mobile TV, apps, and
advertising campaigns all providing better viewing and participation opportunities. Aligning mobile
strategy with sports sponsorship continues to be one of the best ways to leverage the sponsorship
investment
» With Facebook adding mobile advertising to their offering, combined with the results that they
have achieved, they have gone from a non-participant to a significant player that is delivering
great results
» The increase in the usage of WiFi, bringing more Internet access to more people. This reinforces
how retail and hospitality organisations can provide additional value to clients and patrons
» The banking industry is in the fast lane, with a number of exciting developments being launched,
and innovation not showing any signs of slowing down
» Mobile is an integral part of our lives, with people not wanting to know as much about how many
mobile phones there are, but rather what people are doing on their phones
» In South Africa, we have only scratched the surface of the power of mobile, but there is strong
evidence to suggest that brands and marketers are starting to take real advantage of this medium
90

91. CREDITS
» Android Central » IOL » Analytix Business Intelligence “SA
» Bandwidth Blog » InMobi Country Report-Cellphone/Mobile”
» Bizcommunity » IT News Africa » Cisco “2012 Mobile User Survey”
» Business Insider » ITWeb » GIBS Forum
» CNET » TechCentral » IBM Consumer Survey
» Digital Buzz Blog » TechCrunch » InMobi “Mobile Insights Report”
» DMMA » TechSmart » Opera “State of Mobile Advertising
report”
» eMarketer » Mashable » World Bank “Maximising Mobile”
» Engadget » Memeburn » World Wide Worx “Mobility 2012”
» Financial Post » Moneyweb
» Gadget Maven » MyBroadband
» Google » MyBroadband BusinessTech
» GottaBeMobile » Ventureburn
91

92. CONTACT US
Should you have any mobile insight, strategy, campaign or
solutions requirements please contact any one of us.
Angus Robinson | Director: Mobile, Content, Community & Media
[tel] +27 (11) 555-3800
INSERT VIDEO HERE
[cell] +27 (83) 635 4400
[fax] 0867210884
[email] angus@native.co.za
Tracy Aberman | Mobile Strategist Vuyisile Sisulu | Mobile Technologist
[tel] +27 (11) 555-3800 [tel] +27 (11) 555-3800
[cell] +27 (82) 754 6111 [cell] +27 (82) 679 5415
[fax] 0867210884 [fax] 0867210884
[email] tracya@native.co.za [email] vuyilisle@native.co.za
92

93. 93