MyPriceGuru Introduction

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THE GAME HAS CHANGED
WHAT IS MY PRICE GURU? 1
HOW IT WORKS
BENEFITS 1
BENEFITS 2
WHO IS MY PRICE GURU
THE THIRD SCREEN
IN SUMMARY
HOW DO I GET INVOLVED?
CONTACT

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Get the Best Price
available on demand –
via your mobile phone
Expose your business to
a potential 38 million
SA consumers

Trademark Protection. Copyright © 2011

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HOW IT WORKS
“The time for business to get into mobile is now. BENEFITS 1
It is a wave, and you can either be on it or under it?” BENEFITS 2
THE THIRD SCREEN
IN SUMMARY
My Price Guru is revolutionizing the way consumers shop for
meaningful purchases…no longer will consumers go shopping around CONTACT
for the best value!
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Now, they will decide what they want, inform the market of their
choices (via their mobile phone or the internet ) and then leave it up
to suppliers to contact them and come up with the best possible deal.

“The mobile consumer is on the move, on location, and business will
have to find out how and where their customers aggregate in this new
digital landscape in order to reach them”


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My Price Guru is essentially a consumers last port
HOW IT WORKS
of call before making any meaningful purchase BENEFITS 1
BENEFITS 2
1. My Price Guru is a free service that consumers can access via a THE THIRD SCREEN
mobile application or online. By making use of this format they can IN SUMMARY
inform the market of an impending purchase thereby affording HOW DO I GET INVOLVED?
CONTACT
competing suppliers an opportunity to bid for their business.
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2. By doing so, customers are guaranteed the best available deal and
suppliers are introduced to potential new business they would
otherwise not be exposed to.

3. My Price Guru has a destination alert feature, whereby consumers
alert My Price Guru via their mobile devices as to where they are
heading. For example Sandton City. My Price Guru suppliers relevant
to that alert can then respond direct to the consumers offering
them special deals, discount coupons etc.


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4. My Price Guru is a notification engine where consumers can find HOW IT WORKS

products without having to search for them. They simply inform BENEFITS 1
BENEFITS 2
the market they have interest in a particular product and the
market responds providing the consumer with the relevant THE THIRD SCREEN
information. Example: where to find it, price etc. IN SUMMARY

5. My Price Guru provides consumers with last minute offerings, at CONTACT

discounted prices, for special events, concerts, movies, and PRINT THIS DOCUMENT
sporting events – Direct to their mobile devices.

6. My Price Guru has a deal of the day feature where suppliers can
offer deep discounted deals to a huge database of consumers.


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Consumer uploads a specific
HOW IT WORKS
product using a mobile phone
or the internet. BENEFITS 1
BENEFITS 2
My Price Guru filters THE THIRD SCREEN
enquiry and forwards it
IN SUMMARY
to all potential suppliers.
CONTACT

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My Price Guru
forwards offer
to customer

Potential supplier
makes an offer.

OR
(Patent Pending) Supplier phones consumer
direct if so requested

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HOW IT WORKS
BENEFITS 1
• My Price Guru affords you the opportunity to enter the exciting world BENEFITS 2

of mobile marketing providing your business with a new, cost WHO IS MY PRICE GURU

effective, sales and marketing channel to utilize. THE THIRD SCREEN
IN SUMMARY
• My Price Guru is a qualified Lead Generation Service that will notify CONTACT
and introduce you to a potential customer who is in the process of
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making a buying decision on products you supply. You are then
afforded the opportunity to bid for their business.

• My Price Guru has the ability to expose your business to a potential
38 million customers country wide that would never, under normal
circumstances, enter your retail space.


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HOW IT WORKS
BENEFITS 1
• My Price Guru has a National footprint, advertising in 14 Newspapers BENEFITS 2

countrywide on a daily basis and numerous digital platforms, thereby WHO IS MY PRICE GURU

keeping the brand in the forefront of the South African consumers THE THIRD SCREEN
IN SUMMARY
consciousness.
CONTACT
• My Price Guru will alert you when participating consumers enter your
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retail arena thereby affording you the opportunity to engage with them
informing them of store sales, promotions, deals or offering them digital
discount coupons.

• My Price Guru affords you the opportunity to participate in our Deal of
the Day service whereby you can offer an exclusive special deal. This
goes out to a massive audience further entrenching your brand and
increasing your profits.


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HOW IT WORKS
• My Price Guru is a partnership initiative between Independent BENEFITS 1
Newspapers and My Price Guru (International). BENEFITS 2

• With over 100 years of experience in the media markets of the THE THIRD SCREEN

world Independent Media bring major muscle to the launch and IN SUMMARY
ongoing support of My Price Guru in South Africa. CONTACT

• With daily advertising in 14 different regional newspapers as well as PRINT THIS DOCUMENT

ongoing digital advertising you are assured that the public will be
well informed of the My Price Guru services.

Newspapers in the Independent Group include : The Star, The Pretoria
News , The Saturday Star, Isolezwe, Cape Times, The Argus, The Sunday
Tribune, The Mercury, The Post, Daily News, Independent on Saturday,
Saturday Argus, Sunday Argus and the Sunday Independent.


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The power is now most definitely in the consumers’ hand! WHAT IS MY PRICE GURU? 2
HOW IT WORKS
BENEFITS 1
BENEFITS 2
• The TV and PC revolutions pale in comparison to this third screen
revolution. These mobile devices, in which PC-type capabilities THE THIRD SCREEN
converge with mobile technology, are about to revolutionize how IN SUMMARY
people behave, interact, consume and live. No matter how you look HOW DO I GET INVOLVED?

at it, the growth of the mobile device has been astounding. It is the CONTACT

fastest adopted technology in history and business can simply no PRINT THIS DOCUMENT

longer ignore it as a marketing channel in their business.

• In a world gone mobile, and with the increase of smart phones
everything is connected to everything and accessible from anywhere.
Are you ready for the
• Businesses can no longer afford to wait and watch while the mobile revolution?
customer and his competitors rapidly adopt mobile technologies or
they will be left behind and have a hard time catching up. Both
consumers and suppliers are already forging ahead. Driving the
market at great speed. Are you?


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HOW IT WORKS
• The smart phone of today can do what the PC could do 3 years ago. BENEFITS 1
BENEFITS 2
• My Price Guru offers consumers the opportunity to get feedback on WHO IS MY PRICE GURU

the best price available on products of their choice, via their mobile THE THIRD SCREEN

phone or the internet. IN SUMMARY
CONTACT
• How does it work? - You simply download the My Price Guru
application on your phone, this app allows you to either scan in a PRINT THIS DOCUMENT

products bar code or do a manual product listing. This information is
sent to the central MPG database which in turn notifies the
respective suppliers of that product who then contact the consumer
directly with their best offer.

• There are 5.5 billion mobile subscribers (that's 80% of the world
population).

• Can you afford to ignore this ? Join the Mobile Revolution!


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HOW IT WORKS
• To register as a service provider for My Price Guru you would need to BENEFITS 1
complete a My Price Guru Registration Application form. BENEFITS 2

• Once this has been done and you are selected as a service provider THE THIRD SCREEN

you will be contacted and informed of a successful registration. IN SUMMARY
CONTACT
• Further information will be required from you at a later date
pertaining to the nature of the particular products you sell so that PRINT THIS DOCUMENT

these can be captured on the My Price Guru system. We will contact
you in order to do this.

• There will be no fees charged to all phase one (September-
November 2011) company registrations until February 2012.

• You will be informed before February 2012 of future membership
listing fees. Should you wish to discontinue as a service provider at
anytime before February 2012 there would be absolutely no cost
to you.

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HOW IT WORKS
My Price Guru offices are based at BENEFITS 1
Newspaper House, BENEFITS 2
122 St Georges Street , WHO IS MY PRICE GURU

Cape Town, 8000 THE THIRD SCREEN
IN SUMMARY
Our contact number is 021 488 4404 CONTACT

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MyPriceGuru Introduction

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