Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Payoneer X Shopee Mini Conference_ 쇼피 입점 설명회

629 Aufrufe

Veröffentlicht am

2019년, 동남아 시장 진출 계획이 있다면, Shopee로 입점 준비를 시작해보세요!

Veröffentlicht in: Business
  • Als Erste(r) kommentieren

Payoneer X Shopee Mini Conference_ 쇼피 입점 설명회

  1. 1. Private & Confidential Shopee Dec 2018 Singapore Malaysia Vietnam Indonesia Philippines Thailand Taiwan
  2. 2. Private & Confidential Market Deep-Dive Sea Group and Shopee e-commerce Market Opportunities How Do We Help You Succeed?
  3. 3. Private & Confidential Digital Financial Services #1 Market Share in SEA + TW by E-wallet GTV Digital Entertainment #1 Market Share in SEA + TW by Revenue1 E-Commerce #1 Market Share in SEA + TW by GMV and Total Orders 1. #1 position is derived from mobile and PC online game market rankings as estimated by Newzoo and Niko Partners, respectively, for six months ended June 30, 2017 Source: Frost & Sullivan (June 30, 2017), IDC (June 30, 2017) Shopee is a part of Sea Group, a leading internet company in the region Publisher of League of Legend (LOL) in the Southeast Asian region
  4. 4. Private & Confidential Source: Frost & Sullivan Quarterly e-commerce Market Program, Company data Shopee Markets7 Markets with local presence 7,000 Employees across markets 160mn APP downloads 10mn, 4mn Fans on facebook, Line 8~10bn 2018 GMV in USD ($2.5bn in 3Q 2018) 7mn, 10k Total sellers, Brands Shopee is largest, fastest growing e-commerce platform in SEA + Taiwan
  5. 5. Private & Confidential Growth supported by strong buyer portfolio representative of the market $20 Per Order $30 Per Order $60 Per Order Young Females (<25) 20% Older Females (>25) 46% Males (All ages) 34% Mobile & Gadgets Health & Beauty Home & Living 26% 15% 11% Health & Beauty Women’s Fashion Home & Living 28% 14% 12% Health & Beauty Women’s Fashion Mobile & Gadgets 37% 16% 13% Source: Company data
  6. 6. Private & Confidential Market Deep-Dive Sea Group and Shopee e-commerce Market Opportunities How Do We Help You Succeed?
  7. 7. Private & Confidential SEA + TW growing faster than US + China, often considered as the next gold rush for e-commerce GSEA e-commerce Market Size (US$ Bn; %) 2016 2021E CAGR Taiwan 8.7 17.3 14.7% Indonesia 2.3 22.4 57.7% Thailand 3.1 10.1 26.6% Vietnam 2.3 9.3 32.2% The Philippines 2.4 9.0 30.3% Malaysia 1.7 8.4 37.6% Singapore 2.5 6.3 20.3% Total SEA + TW 23.0 82.8 29.2% United States 443 544 4.2% China 829 2,457 24.3% 1. Compared to $64B market size estimate of Korea in 2018 Source: Frost & Sullivan, Thailand Electronic Transactions Development Agency • Lower political risk (vs. China market) • Preference of cross border products • Fast growing mobile penetration • Increasing disposable income • Blue ocean with lower competition • Large scale as a region (in 2021E, 130% of current KR e-commerce market1)
  8. 8. Private & Confidential E-commerce scale in SEA has more room for cross border transactions Source: Payvision (2017), DHL, Medium Corp., MordorIntelligence 18% 25% 40% 55% Japan Korea Malaysia Singapore Cross border transaction % in total e-commerce Multiple drivers behind cross border growth in SEA Better price Consumer confidence from product reliability & authenticity Product and brand assortment variety
  9. 9. Private & Confidential Market Deep-Dive Sea Group and Shopee e-commerce Market Opportunities How Do We Help You Succeed?
  10. 10. Private & Confidential Markets must have potential for scale and better “market fit” with Korea cross border, qualifying SG, TW, ID as tier-1 launch markets Source: Company data (‘17-’18 growth) SG 160 - 280% PH n/a MY 200 - 430% VN n/a TH 370 - 400% TW ~100% ID 150 - 230% Relative GMV Size and KRCB CAGR (%) Market Category Product Potential $20~22 $24~26 $25~45 $24~26 $20~22
  11. 11. Private & Confidential The assortment and price range must be in the preferred range of each market for category-conscious strategy Source: Company data (Jan-Aug ’18) Jan –Aug ‘18 ABS for Top 10 ABS Categories 1 2 3 4 5 6 7 8 9 10 Taiwan Singapore Indonesia M’s Fashion $32.00 H&B $27.50 Motors $25.70 Life & Ent $25.00 Pets $24.10 Mom & Baby $23.20 Gadgets $21.90 W’s Fashion $21.40 F&B $21.00 H&L $20.80 Games & Hobby $65.00 Tickets $57.90 Mobile & Accs. $26.50 F&B $25.20 Bags $15.80 H&B $14.30 Baby & Toys $13.80 H&L $10.50 W’s Fashion $9.10 Jewellery $7.70 Mobile & Accs. $35.50 H&B $13.50 Mom & Baby $13.30 Fashion $12.30 Baby Fashion $11.90 F&B $11.30 Bags $11.00 W’s Fashion $10.80 H&L $10.70 M’s Fashion $10.50 Market Category Product Potential
  12. 12. Private & Confidential Especially the top Korea cross border sellers have increased their sales at the average of 5x in the past 3 months Source: Company data Market Category Product Potential 0.0 2.0 4.0 6.0 8.0 10.0 12.0 Top 20 Growth Korea Sellers’ GMV Increase in Past 3 Months Top 3 outliers with 60x to 320x increase *Including only the sellers with daily GMV >$100 Average of 5x (28x if including all 20 sellers)
  13. 13. Private & Confidential Market Deep-Dive Sea Group and Shopee e-commerce Market Opportunities How Do We Help You Succeed?
  14. 14. Private & Confidential Shop Marketing Exposures Integrated Logistics Payment Services Shopee Provides a Holistic Cross Border Solution 1 2 Language Support 5 3 API Integration 4
  15. 15. Private & Confidential Shopee benefits for Korea Cross-Border sellers (as of the publishing date of the report and subject to changes) No registration fee Zero commission Shipping fee rebate Translation support Additional marketing support (Korea CB dedicated slots) Special offers for Korea Cross- Border sellers, driven by Shopee’s corporate strategy to grow Korean operations Strong demand from local customers No strong platform yet to provide Korean products cross-border (other than SG)
  16. 16. Private & Confidential Team of Shopee’s experts supporting sellers throughout 입점 준비 인큐베이션 (3달) 자체 운영 Shop live “졸업” 담당팀 인큐베이션팀 + Seller Acquisition팀 기준 Seller Acquisition팀 KAM팀 + 마켓 팀 + 셀러 서포트 팀 마켓 팀 + 셀러 서포트 팀 셀러 서포트 팀OR OR SKU 10개 이상 등록 마켓 2곳 이상 진출 + SKU 60개 이상 등록 + 하루 주문 10건 이상 마켓 2곳 이상 진출 + SKU 60개 이상 등록 + 주문 발생 마켓 1곳 진출 또는 SKU / 주문 미달 OR OR 운영팁 • 첫 달과 두번째 달 시행 예정인 온라인 세미나 참석 • 샵소개, 상품, 바우처 포함한 샵 세팅 • 인큐베이션 팀 보유 마케팅 노출 구좌에 대한 정보 숙지 • 마케팅 노출 가능한 좋은 상품과 가격 선 제안 • 입점 안내 메뉴얼 숙지 • 10개 상품 등록 • SA팀에 탑셀링 상품+가격 제안해 초반에 마케팅 대상 pool로 진입 쇼피 플랫폼 내 • 인큐베이션 팀 정보에 기반한 2nd 마켓 선별 및 확장 준비 • 뉴스레터 정보에 기반한 마켓 별 동향 파악 • 담당 팀 통해 마켓 별로 진행 중인 마케팅 노출 구좌 숙지 (해당 캠페인의 테마 및 참여 자격 요건 등) • 담당 팀에게 캠페인 별 관련성 높고 주문 potential 높은 상품을 선 제안 쇼피 플랫폼 외 • 브랜드 및 상품의 광고 컨텐츠 제작  쇼피 담당 팀 문의 • 해당 마켓 내 현지 채널 활용해 상품 인지도 재고 (IG, FB 등)  쇼피 담당팀 문의
  17. 17. Private & Confidential Example of local social marketing : Success case of Grafen
  18. 18. Private & Confidential Thank You Singapore Malaysia Vietnam Indonesia Philippines Thailand Taiwan

×