Decided to take a deeper dive into my other deck (http://www.slideshare.net/MyDisruption/11-killer-strategic-partnership-examples), to come up with best practices.
3. What We Learned
Cross Functions
1 2 3 4
82% 73%
A unique service
or offer from two
brands makes for
a great story.
The two cases
focused only on
sales were
extremely
successful.
Nearly 3/4 of
partnership
deals included
a focus on
increasing sales.
The only examples
that didn't
incentivize sales
were essentially
native content.
4. The Shining Stars
Uber & Google Maps
1. Google Maps was "the most used smartphone
app in the world" (Aug '13)
2. Maps WAU/MAU reported at ~60% (Aug '13)
3. Uber was recently valued at $17b, and
reportedly took in over $1b in receipts in '13
WeChat & Didi Dache
1. 100,000 taxi hails through the app in 9 days
2. Didi Dache doubled its registered users from
20mm to 40mm through the integration
3. Partnership basics offered instant and
measurable results and nearly equal value to both
parties