This session will give attendees insight on how to port their content across multiple platforms and increase consumer engagement. Mobile initiatives have become necessary cornerstones of any campaign. How and where do you even begin to assess this rapidly growing market? Join Noel Webb of SpeakFeel Corporation to learn how to maximize your message. Takeaways • Where to start with your mobile initiative • How to identify your mobile market • Is mobile right for you?

1. SpeakFeel
The Mobile Menu

2. SpeakFeel
Who are you?

3. Transform Your Content
Publish your digital content to all platforms:
Mobile
Mobile Web +
Web
Social

4. Content Management
IT ALL STARTS HERE:
Whether it be WordPress, Drupal,
Joomla, or a custom CMS
Develop a system that is right for
you. Your content begins here
and is transported everywhere.
Maximize your content reach,
customer engagement and ROI

5. API
An API or application programming interface is code or set of code
rules that works between your CMS and everything ELSE!
It allows your native applications, mobile web, responsive web-
site and User interface to receive any and all of the
information types that you may wish to
view or interact with.
Think of it as your content
and information pipeline.

6. Native Mobile Applications
Take advantage of the power of
smartphones and tablets…
…including the camera,
geo-locational abilities, e-mail and
processing with your native
application for any of the key
platforms.

7. Mobile Web
Device Agnostic implementation
… Great for information delivery
Limited in access to the a smartphones
+ hardware abilities (no camera, email
etc …)

8. Responsive Web Design
A responsive website design makes
your site scale to any device size.
By giving your site an adaptive
layout and design, content (including
images) and text will appropriately
display your site on multiple device
types…
…including smartphones and
tablets.

9. UX & UI
A User Experience and User Interface
User Interaction design,
implementation and visual design
are imperative to an Apps DNA
Intuitive simple feature sets and
user flow are required for maximum
user engagement

10. The Store Submission
Don’t Underestimate the Store
Submission Process
Whether it be Apple’s App Store, BB
App World or the Android Market
Submissions will affect your timeline!
•Prepare your Screenshots
•Your App “Story”
•Promote!

11. Analyze
Find out what content your user is engaging with,
and via what device or platform to allow you to
react to your customers requirements.
Common analytics tools such as Google
analytics and Flurry (for mobile applications
and web) are commonplace inclusions. Who is
translating this data?
Develop meaningful reports on your
organizations digital usage to help you make
decisions based on your quantitative data

12. The Quick Fix?
Cross-Platform Mobile Development Tools:
Phone Gap
Appcelerator
Beware of the promises!
•Built for traditional web developers
•Simple is best
•You may just end up starting over or
paying more

13. The Total Experience
Measure & report Analyze your
on your mobile current content &
efforts users
Measure Analyze
Mobilize with a
Socialize Mobilize native application
and a responsive
design website
Management
Connect with & Hosting Manage your
your audience &
content in the
spread the word
cloud with
powerful tools

14. Mobile Trends

15. Social Media Integration
Get your users to interact and share
your content with their mobile
device.
Whether it’s Twitter, Facebook,
Pinterest or YouTube: if a key
message and content engagement
are your thing…
…look no further than
social media integration.

16. What’s Now and Next
Geo-location
In-app purchasing
NFC
Gamification

17. Auto-build
Web applications such as JoeMobi,
Appifier and Mobile Roadie auto-
compile apps base on your
preferences:
•Upload images
•Content Manage
•Most are RSS based!
•Can be more costly than you think

18. App Profiles

19. ShopCatch
ShopCatch is an exciting new app in
retail and couponing in the Canadian
market that enables consumers to
find local and hyper-local deals
based on GPS coordinates, and
redeem discounts and coupons using
their smartphone.
Users can search for deals by Client:
location, at their favourite mall, or
follow a specific retailer for
notifications. The app features both
exclusive offers and publicly
available deals, as well as mobile
coupon redemption. Platform:

20. Avatar Builder
Avatar Builder lets users get creative
and make an illustrated avatar that
looks just like them. Featuring a wide
range of features, clothing and
accessories, users can customize their
avatar to match their mood or style.
Avatars can then easily be shared via
social networks, or set as the user’s
BlackBerry Messenger (BBM) user
picture.
The application was updated in Fall
2011 with an “Ugly Christmas
Sweater” expansion pack, giving users Client:
more clothing and accessory options.
The app can accept any number of
expansion packs to give users more
customization around specific themes
or events. Platform:

21. Discovery 2011
Created for OCE’s annual conference
and trade show, Discovery, this
mobile website was a portal to all
the exhibitors, speakers and sessions
at the 2 day conference in May 2011.
Mobile web was chosen for this
event in order to be available to all
attendees regardless of mobile
platform.
The mobile website featured varying
levels of effects and design to Client:
accommodate every device, from
the latest iPad tablet to the oldest
BlackBerry. Platform: Mobile Web

22. Audiobooks.com
Audiobooks.com commissioned
SpeakFeel to create a native
BlackBerry application for their
audio book streaming service.
Mobile is a natural fit for audio
books, as users can listen anywhere.
The app includes streaming,
download, and instant playback of
thousands of titles in an easy-to-use
format.
Client:
SpeakFeel also helped develop the
API that will be used to power
Audiobooks.com iOS and Android
apps. Platform:

23. Thank You
Noel Webb
Vice-President / Chair noel@speakfeel.ca
SpeakFeel Corporation 416-848-3748
51 Wolseley Street
Toronto, ON M5T 1A4