Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook / Daryl Hatton, FundRazr Fundraising via social media enables all sorts of new ways to raise money. This session explores techniques to turn Facebook fans into active fundraisers. We’ll discuss some of the available tools, tips for helping your fans run successful campaigns and ways you can manage the risks of damage to your reputation inherent in letting fans run campaigns for you. Takeaways - Leading edge techniques for social media fundraising - Tips for successful peer-to-peer social fundraising - Ways to reduce risk of embarrassing campaigns

1. Session E1
Turn Fans into Fundraisers with
Peer-to-Peer Tools and Facebook
Daryl Hatton – FundRazr CEO

2. Who R U?

13. #2

15. #3

22. Social Fundraising

25. Crowd Funding

26. Flipboard

27. ?

28. Good

29. Good

33. Pray your celebrity
sponsor doesn’t have
a bad day on the job
during the campaign.
Too long Video invitation
Not enough activity Prizes / buzz
Not transparent on Fan affinity
campaign progress

37. Volunteer managed
campaign to raise
money for a gym.
$24,000+
Not enough media Great use of video
Need more ‘sprints’ Prizes from sponsor
More status updates Individual effort
Fun!

54. 2000+ person Über-fan
managed crowdfunding
multi-media campaign
$1,000,000+
Cost: ZERO!
Organizational trust Great sponsorships
Massive creativity Thanked EVERY donor
Live-stream telethon Daily contests
Crowd-sourced videos Matching donations
International Huge authenticity

57. Gifts Tickets Fees Sales

61. Daryl Hatton
daryl@fundrazr.com
+1.604.984.2466
http://fundrazr.com