YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar as we go through the elements of a GREAT YouTube video.

1. Elements of a Great YouTube Video
June 27, 2012

2. reminders
 You can hear us, but we can’t hear you
 Slides will be available on www.mycharityconnects.org
 For the best webinar experience, close all other
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 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log

3. What is CanadaHelps?
A public charitable foundation that provides accessible and affordable
online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
MyCharityConnects is a initiative of CanadaHelps.

4. today’s presenter
Kara Golani
Nonprofit Training Associate
CanadaHelps

5. Agenda
YouTube 2012 Statistics
What Makes a Great Video?
Other YouTube Tips
About MyCharityConnects

6. Canadians love video: 71% of Canadians using YouTube
If the search queries were tallied separately from Google,
YouTube would be the second largest search engine in the
world.
2012 STATISTICS
Sources: Time Magazine, The Beast with a Billion Eyes
Customer Insight Group (infographic)
www.OneHourEverySecond.com
www.youtube.com
Comscore – 2012 Digital Future in Focus Report

7. ELEMENTS OF A GREAT VIDEO

8. Keep it Short
“The average viral video on
YouTube is two minutes or less”
– Anthony Wing Kosner, Contributor – Forbes Magazine (12 Lessons from KONY
2012 from Social Media Power Users, March 2012)

9. Have a Clear Message
http://www.youtube.com/watch?v=Y4MnpzG5Sqc

10. Tell a Story

11. Use the “Rule of Thirds”
Rule of Thirds
• Historically used in art, photography, film, etc.
• General guideline for how to ‘frame’ your piece
and draw visual attention where you want it
How it Works
• Divide your image up
into nine equal parts
• The important
elements (points of
interest) should be
placed at the
intersection of the lines

12. Zoom With Your Feet
VS

13. Sound Quality is Key
Often something people forget
with low-budget projects
Sound can often make or break
your video
Make things easy for your
audience by using a microphone –
nobody wants to strain to listen

14. Use Music
Music stirs emotions – it sends implicit
messages to your audience about
what to feel in each scene

15. Keep the Camera Steady
Shaky camera handling will distract
your audience and detract from your
message
Use a tripod – keeping a camera
steady without one is very difficult

16. Be Catchy
Use catchy
Video Titles and
Thumbnails
Tag your videos
appropriately
Use a unique
tag for all your
videos (to have
them show up
in the related
videos feed)

17. Try Something Different
http://www.youtube.com/watch?v=JFVkzYDNJqo

18. OTHER
TIPS

19. Harness Social Media

20. Don’t Stress the Hardware
Good video quality is
vital, but it can be done
on a budget

21. Divide Up Clips
Maximum Video Length on
YouTube – 15 minutes, 30 seconds
Keep things short
www.youtube.com/studentvote

22. Have a Channel-Wide Theme
Multiple videos with the
same key message
More of a campaign than
just a video
http://www.youtube.com/apathyisboring

23. Personalize Your Account
Personalized
URL
Company
Company
Logo
Bio
Featured Important
Video Links
Personalized Featured
Background Playlists
Video
Description

24. Join the Community
Open to registered Canadian charities
Great ‘perks’
Potential to help your video go viral
Lots of tips and tools to help you create
better videos
http://www.youtube.com/nonprofits

25. Listen To Advice
www.youtube.com/agentchange
YouTube’s nonprofit
video blog (vlog)
Provides nonprofit-
specific advice on
creating videos
Showcases great
videos so send yours
in!

26. Creator’s Corner
http://www.youtube.com/t/creators_corner

27. YouTube Help
http://www.youtube.com/t/creators_corner

28. Get Competitive
Learn from others – have a
look through previous
winners
Various submission category
and prize levels
Get attention and viewers for
your video by participating
http://www.youtube.com/user/nonprofitvideoawards

29. Open Up
“Open up” and
let your
supporters
participate in
spreading your
key message
People are
more likely to
listen to their
peers or
someone they
trust than an
organization

30. ABOUT MYCHARITYCONNECTS

31. www.mycharityconnects.org
free online resources
 Information about technology
and social media
 Webinars
 Past webinar slides
 Learning opportunities
 Events across the country

32. for more great resources…

33. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps

34. QUESTIONS