We all have the same challenge. We want to develop and foster on-line communities that covet our content but may not have the ability to manage it without being on-call 24-7! How do we meet the expectations of our followers and on-line advocates? By Creating de-centralized Community Management Teams that have autonomy to engage! Ultimately, your desired goal should be to have more conversations about your brand on "user ground" than on your "brand ground"- See how the Army Reserve has approached the Community Management Challenge
22. Room for Growth: Soldiers Stationed Overseas (PS Market in Theater) *Note: While there is no analytical way to determine affiliation w/ military (Soldier or family member) anecdotally the estimate is about 70/30 Soldiers & Families to Civilians) Way-Ahead: Strategic Growth thru Marketing at outreach events, promotion thru traditional media, and “On-Line Advocates” 5