1. A2 MEDIA PITCH

2. The name of your band/artiste and
why you chose it.
 The name we are going to use for our artiste is MT. We believe that the
name subverts grime music because there are loads of grime artists that
have these types of names and we wanted to feel a part of that to make it
a proper grime music video.
 We have chosen this because it shows the real conventions of grime
music as you would listen to grime and they show of how rich they are and
the brands they wear, which made us realise that we wanted to adapt to
this lifestyle as in our video there is going to be a lot of talk about money
and luxury.

3. The genre you are going to follow and
why you chose it.
 We haven chosen grime for our music video. First of all we are both
listeners of grime and we wanted to do a music video that we both listen to
and enjoying listen to it, also in the process of making the music video we
want to enjoy making it, so therefore we have chosen grime as a lot of
teenagers and adults listen to it and it is beginning to become more
popular not only in the UK but also around the world as well. An example
of why grime is becoming popular is when a world-known artist called
Drake promoted grime music when he introduced Skepta and Giggs (grime
artists) in his concert.

4. What song you are going to use and
why you chose it.
 Pak-man verified is the song that we are going to use. This is because in
the video Pak-man uses and raps about things that we follow, for example
he talks about money and has a lot of designer brands that we all want to
get one day. The song also replicates that hood lifestyle and how these
people get respect for being rich.

5. Who you will be using for your
band/artiste and why you chose them.
 We are going to use Mustafa as the artist. We believe that Mustafa has the
characteristics to perform well in the video as he as a lot of knowledge
about grime and he was the one who suggested that we should do this
video which shows that he enjoys listening to the music by the original
artist which would make him perform better than a music video he wouldn’t
like to be in. We are also going to have people in the background that are
not going to be rapping but they are going to be in it to make the music
video more exciting and different than the original one as it is only Pak-
man in the video rapping but because MT stands for Money Team and we
didn’t want it to be just Mustafa by himself and this is why we have decided
to put other people in the music video, to make it different from the artists.

6. Which audience will you be appealing
to and why you think they appeal to
them.
 This music video would be appealing to 16+. This would be appealing to
them because many people who listen to grime are teenagers and we
want to make a music video that they would enjoy and also we don’t want
it to be young teenagers and we think 16+ is reasonable for a teenager to
listen to grime as when they are more older they would understand what
the artist is talking about in the music video. According to research,
teenagers are drawn in to fantasies of wealth in grime videos. For
teenagers in poor communities, lyrics used in grime represent their current
situation which they can relate to which makes it more appealing to them
as they can relate to what the artist is talking about.

7. How you are going to style (both in terms of
fashion and media image) your artist and why
you think this is appropriate.
 In our music video the main artist: Mustafa is going to be wearing a
designer jacket, plain white t-shirt, blue jeans and air-max shoes. This is
appropriate as it conforms the conventions of grime as they wear designer
clothing in their videos to make the audience aware of the amount of
money they have. We are also going to get cars in the video , which
recreates the typical grime videos in the internet. Other people that are
going to be in the video are going to be wearing similar clothing to the
artist.

8. How you are going to promote them.
 We are going to promote the artist mainly in social media, in apps such as:
Snapchat, Instagram, Facebook, Twitter and YouTube. We believe that
this is the best way of promoting the artist because millions of grime
listeners follow their artists on these apps and they are aware of when they
release a new video which shows that the artist could gain more
recognition when people start sharing the video and promoting them.

9. A basic idea of what you are going to
do for your music video.
 Location:
 We are going to start with an establishing shot over London with the songs
name and its going to cut to the main location. Mustafa is mainly going to
be in the location rapping with the group in the background. In some parts
of the video there would be various cuts showing the groups wealth such
as: them throwing money, spilling and throwing alcohol and showing the
designer brands they are wearing.