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Shelf-ready packaging: the balancing act
The demands on product packaging keep growing. Not only is it required to be shelf-ready and satisfy shoppers, it is increasingly being asked to address a range of sustainability issues – environmental and social as well as economic. This requires a delicate balancing act. In this session leading retailers and suppliers will weigh up the issues and tell us how they are striking the packaging balance.
Speakers: Xavier Hua, Carrefour; Bernard Fradin, Kraft Foods.
Facilitated by ECR Italy and ECR UK.