Market Driven Research Towards Creativity, Innovation and the Marketplace
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Market Driven research
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Market Driven Research Towards Creativity, Innovation and the Marketplace
- 1. Market Driven Research Towards Creativity, Innovation and the Marketplace Mohd. Murray Hunter
- 34. To soap or not to soap?
- 35. Is this a breakthrough or not?
- 37. The elements of innovation Creativity Interpersonal Interactions Hunter, Baharuddin (OUM) & Rozhan (UIA): Alpha Model of Innovation Tempera -ment Ability Skills Learning Culture Ego Strategic Thinking Innovation Focus
- 38. Focus Time Identified Idea Action Hunter, Baharuddin (OUM) & Rozhan (UIA): Alpha Model of Innovation
- 39. Strategic Thinking Strategic Thinking Orientation towards gaining benefits Orientation towards effectiveness Orientation towards resource sufficiency Vision and foresight Hunter, Baharuddin (OUM) & Rozhan (UIA): Alpha Model of Innovation
- 40. Creativity Lateral thinking Serial Thinking Group Education Culture Strategic Thinking Personality Hunter, Baharuddin (OUM) & Rozhan (UIA): Alpha Model of Innovation Solutions Opportunities Ideas Creativity
- 41. Ego Environment, Family, Peers, Culture Outer Ego; Responsibility, Accountability, courage Inner ego: self assurance, dedication, motivation Hunter, Baharuddin (OUM) & Rozhan (UIA): Alpha Model of Innovation
- 42. Interpersonal Interactions Sincerity Warmth Personality Networking Team/Individual Orientation Character Judgment Culture Hunter, Baharuddin (OUM) & Rozhan (UIA): Alpha Model of Innovation
- 43. Culture Leadership Theories in action verses Espoused Norms and group behaviour Organisational learning (single or double looped Productivity & effectiveness Stories, myths, heroes, artifacts, informal behaviours Values Beliefs Assumptions
- 44. Effect of Factors on Innovation Variable Absent Extreme Focus Random Tunnel vision Strategic Thinking Switched off Unfocused Creativity Unimaginative Over-imaginative, lose sight of big picture Ego Purposelessness Self-deluded Interpersonal Relationships Individualistic and independent Hesitent to take responsibility Culture Self centered and moraless Fanatical
- 46. Factor Synergy Ideas Solution Opportunities Screen Realisation Spots Evaluates Selects Targets Creativity Strategic Thinking Focus
- 47. The Innovation of the Eagle Idea - Food Scans Opportunities, Spots, Evaluates & Selects (resource choices) Targets Realises his catch Perfect Creativity, Strategic Thinking & Focus
- 48. A Strategic Approach to be Relevant to the Marketplace
- 50. A Market Driven R&D Model Industry defined problem or issue Parameters of problem researched with reference to interdisciplinary frames Theoretical solution thought out, becomes project objectives, with boundaries of industry requirements Process design Laboratory trial Scaling up Industry implementation
- 51. Process Engineering Electrical Engineering Sensors GMP Process Manufacturing Environment & Occupational Safety Issues Market & Commercialisation Product Development Refining of Crude Extracts Extraction Processing Cultivation Domestication Bio- Prospecting Extraction Techniques Bio-Chemistry Analytical Chemistry Tissue Culture Agricultural Engineering Precision Farming Bio-Chemistry Processing Bio-Chemical Engineering Fractionation & Bio-Reactor Techno-Preneurship Figure 8. From Bio-Diversity to Laboratory to Market-Place
- 52. Beware of Becoming Dyfunctional Identification of Active ingredient in plant Identification of Active ingredient in plant Preliminary ASSAY Preliminary ASSAY Cultivation, harvesting, extraction, refining, stabilisation, etc Cultivation, harvesting, extraction, refining, stabilisation, etc Trials in ‘made up’ formulations, eg shampoo, cream Trials in ‘made up’ formulations, eg shampoo, cream Go to market and sell product to customers, supermarkets, direct selling, distributors, etc. Find a distributor Seek advice on market potential Collaborate Collaborate Various trials and assays Collaborate Negotiate Agreements (farming, processing, marketing) Product Registration To international market as a raw material fine chemical Little IP Generated Most likely to stay in domestic market IP Generated that is transferable for Value Potentially has a global market Figure 4. Two Pathways for the Commercialisation of Research (example for a plant extract) Farm to Consumer As an Intermediate Product
- 58. Role of Techno-entrepreneurship & Commercialisation Unit in Cluster Mechanical, sensors, nano, bioprocess, etc CLUSTER Part of cluster Techno-entrepreneurship & commercialisation KUKUM SCHOOLS Entrepreneurship resources Post Graduates Entrepreneurship, commercialisation & start-ups Information and research dissemination Specialist Corporate Seminars
- 59. Thank You