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Sales lesson for start ups 5

  1. Sales Lessons For Start Ups Session - 5
  2. Review From First Webinar Sales Lesson 1 - The start up companies should have customer in mind, involve the customer while building the process or application to test the proof of concept Sales Lesson 2 - Try to collaborate i.e. find people who can work along with you, not necessarily for you Sales Lesson 3 - Focus on revenue stream which are annuity based, revenue should come on regular basis Sales Lesson 4 - Hire, share resources or make partner with people/institutions who have sales experience & understanding Sales Lesson 5 - Use social media platform effectively to do sales, share your ideas with decision makers & to create your brand
  3. Review From Our Last Webinar • Create Proposition For Regular Revenue Stream  Recurring revenue business model – is probably the most efficient and scalable business model out there  If you look at business models of startup unicorns over 50% of them use recurring revenue as their primary business model • Irregular revenue stream, creates uncertainty  While the thought of recurring revenue can be very attractive for digital businesses who have irregular income, it’s worth weighing up the pros and cons before rushing into a business model • Pricing Mechanism - Strategies To Build Costs Through Revenue Stream  The pricing mechanism selected has a significant impact on the revenues generated by the revenue stream • The Key To Success In Business? Taking Baby Steps  Choose to take slow and steady baby steps and inch along, to make good progress • Setting Effective Revenue Targets  One of the reasons why companies miss their revenue targets is: not setting revenue targets at all or effectively Sales Lesson 3 – Focus on revenue stream which are annuity based, revenue should come on regular basis
  4. Our Today’s Webinar Will Focus On Sales Lesson – 4
  5. Sales Lesson # 4 • Hire resources with right profile at right cost, do not waste money on low cost resources • Founders to focus on the core competency • Initial sales most difficult & time consuming • Partner with people who have understanding of start ups, value start ups bring on the table & look for long term relationships • Wherever possible, outsource sales Hire, share resources or make partner with people/institutions who have sales experience & understanding
  6. Do You Want To Grow Big? Share Resources Everyone has a startup idea A handful of those people actually follow through on their ideas Out of the handful, an even smaller subset gets to launch their product. Some of them pick up clients along the way When they come to the point that they realize, “Hey, this could really be something,” they will want to hire resources to grow their startup
  7. Why Hiring Is Important For Your Start Up Hire For Potential  A successful startup will quickly outgrow everyone’s current skills and roles  Look for high achievers. Hire for attitude, train for skills  Focus on the fundamentals: intelligence, personality, diligence  Instead of testing for specific knowledge, check how a prospect reacts when you ask them to do something they haven’t worked on before. Hire deliberately  Make the first 20 hires deliberately with the future in mind. Don’t hire people just because they’re good in general and available.  Your first few hires will set the tone for the future. Getting it right will make something that’s intrinsically hard a lot easier.
  8. Hiring is hard, but hiring for startups can be even harder. As a young company with limited cash flow, hiring the wrong employee can potentially break your startup Hire Resources With Right Profile Build your company with a mission and vision. Hire your fans Consider hiring remote employees. Be a great place to work. Hold onto your existing talent. Below you can find some suggestions on hiring the best startup employees.
  9. Focus On Core Competency Here are four fundamental steps growth-stage businesses must take: 1. Stay focused on what sells best Many startups fail because they spread themselves too thin at the growth stage. They try to do everything for any client or they try to expand into multiple new markets simultaneously. And many times these strategies just do not work. 2. Then innovate and expand strategically Entrepreneurs need to strategize and innovate into niches that will help the core business expand. 3. Let processes and products take center stage As small businesses transition into the growth stage, they need to standardize business processes so that great experiences can be consistently reproduced. 4. Build your brand This requires superior product development, a strong focus on a client-centric sales funnel and excellent customer service. These should be core tenets of every business plan. In order to scale up and grow in a big way, business owners have to prioritize a growth to-do list. Often, the talent and leadership that enable rapid expansion in a company’s early stages may not be enough to keep fueling high growth and this causes businesses to stagnate
  10. Start Up Marketing Trends in India •Brand building as of a few years ago wasn’t really a part of the financial plan for a seed fund start-up. There were marketing costs, cost of acquisition and media spends, but brand building and team housing for building that brand were narrow Brand Building •The strategy needed to acquire customers as soon as possible is by and large flawed from the beginning. Market penetration implies that the market is waiting for your corporation to enter the mind-space of the consumers quickly Market Penetration •We’ve witnessed a lot of start-ups try their hand at social media, however we don’t see many going for community-building. Unlike the larger brands, smaller start-ups need a passionate community for their products and services. Community Building • Brands aren’t so inclined to spend money on mass marketing strategies anymore and are now more sophisticated to focus down on niche audiences, as well as popular communities where their message can spread organically. The focus on acquisition through ROI has faded a bit after understanding that competition will drive the cost upwards in the long term. ROI Some of the trends in the space right now are quite interesting
  11. Strategies To Choose Right business Partner someone you genuinely enjoy, like, and trust. someone who shares your values someone with a complementary set of skills and traits someone who gives and takes someone who wants to grow and will support your growth. someone who can share your vision Someone willing to engage in proactive conflict management someone who is prepared for the end Ideally, partners contribute diverse skills and talents to their business, providing a sense of wholeness that no one partner could have achieved alone. Many of today's iconic companies were founded by pairs. And investors prefer to invest in teams. Here is what you need to know to make choosing a partner a step towards success.
  12. Strategies for a partnership that starts strong and stays strong Build Successful Business Partnership -Start by creating a shared Vision & Mission Make sure each partner's needs and expectations are addressed Identify and utilize the strengths of each partner. Support the partnership's limitations Set company and individual goals. Define job roles for each partner, including accountability Handle disagreements, disappointments and frustrations early
  13. Trends of Outsourcing Sales • From startups to established businesses, outsourcing is now being embraced by companies of all sizes as a tool that helps them gain a competitive advantage. • As businesses continue to move to multiple platforms like cloud, social, and mobile, outsourcing lets them adapt to rapidly changing business environments. • Outsourcing these tasks can help your business build a modern sales and marketing operation without the expense of additional hires or training. • Working with an outside partner lets your company grab more market shares, expand your sales reach, and realize your revenue goals much more quickly than if you performed certain non-core functions in-house. • Outsourced sales and marketing is an ideal solution for businesses looking to scale. • The benefits outsourcing sales and marketing brings is an easy choice for companies looking to build their sales pipeline while containing costs and increasing revenue • Benefits  Access to an experienced team that is up-to-date with the latest technologies and techniques  Ability to quickly ramp up or down during high and low volume periods  Substantial savings by avoiding the cost of new hires
  14. Next Upcoming Webinar Section
  15. Upcoming Webinar Sessions By end of Sales Lessons Webinar Sessions, we will create the following, • A tribe of all Indian start ups with #indianstartups wherein, start up firms list their problems and get solutions to their problems through blogs • Create project and sales campaign on Indian cuisine focusing on one product line My next Webinar session will cover the remaining sales lessons 4 and 5
  16. For any further queries, kindly reach me @ +91 8826313737 or email me @

Hinweis der Redaktion

  1. Summary – Review of our last webinar
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