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Discrete Choice SPSS Power Model

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Michael Lieberman
Michael Lieberman

This was presented at the SPSS User’s Conference. Multivariate Solutions wrote an additional, new module for the SPSS software.

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Discrete Choice SPSS Power Model Presented by: Michael Lieberman www.mvsolution.com
Basics of Discrete Choice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPSS – The Orthogonal Design As They Appear in the Questionnaire:
Using SPSS - Shaping The Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using SPSS - Shaping The Data NOMREG Choice WITH Price Hotel Villa Tent Ocean Mountain Lake California Florida /CRITERIA = CIN(95) DELTA(0) MXITER(100) MXSTEP(5) LCONVERGE(0) PCONVERGE(1.0E-6) SINGULAR(1.0E-8) /FULLFACTORIAL /INTERCEPT = INCLUDE /PRINT = PARAMETER SUMMARY LRT .
Demand Curve for All Locations With Prices Held Steady At $199
SPSS – Importing Into The Simulator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price Elasticity – Florida Villa’s

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Discrete Choice SPSS Power Model

  • 1. Discrete Choice SPSS Power Model Presented by: Michael Lieberman www.mvsolution.com
  • 2.
  • 3. SPSS – The Orthogonal Design As They Appear in the Questionnaire:
  • 4.
  • 5. Using SPSS - Shaping The Data NOMREG Choice WITH Price Hotel Villa Tent Ocean Mountain Lake California Florida /CRITERIA = CIN(95) DELTA(0) MXITER(100) MXSTEP(5) LCONVERGE(0) PCONVERGE(1.0E-6) SINGULAR(1.0E-8) /FULLFACTORIAL /INTERCEPT = INCLUDE /PRINT = PARAMETER SUMMARY LRT .
  • 6. Demand Curve for All Locations With Prices Held Steady At $199
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  • 8. Price Elasticity – Florida Villa’s