What is SEO & How SEO works (2).pptx

Let's get started!
Before we begin, let's understand
what SEO really means. Search
Engine Optimization is the
process of optimizing your
website to improve its visibility on
search engine results pages. By
implementing effective SEO
techniques, you can increase your
website's rankings and attract
more targeted traffic.
SEO starts with identifying the
keywords and phrases that users
might use to search for information
related to your website. These
keywords should be relevant to your
content and have a decent search
volume.
This involves optimizing various
elements on your web pages to
make them more search engine-
friendly. This includes optimizing
the title tags, meta descriptions,
headers, content, images, and URLs
to include relevant keywords.
High-quality, relevant, and engaging content is
crucial for SEO. Search engines aim to provide
users with the most relevant and useful results,
so creating valuable content that addresses
users' needs is key.
This involves optimizing the technical aspects
of your website, such as site speed, mobile-
friendliness, crawlability, and proper HTML
coding. Ensuring that search engines can easily
access and understand your website is
essential.
Backlinks are links from other
reputable websites to your site.
Search engines see backlinks as votes
of confidence and authority. Building
high-quality and relevant backlinks
can help improve your website's
authority and ranking.
Search engines take user
experience into account when
ranking websites. A user-friendly
and easily navigable website with a
low bounce rate and high user
engagement signals to search
engines that your site provides
value.
For businesses with a physical presence,
optimizing for local searches is important. This
involves ensuring accurate business
information (NAP - Name, Address, Phone
number) across directories and platforms, as
well as encouraging customer reviews.
SEO is an ongoing process. Regularly
monitoring your website's performance,
analyzing traffic, rankings, and other relevant
metrics, and making adjustments based on the
data is crucial for long-term success.
Search engines like Google
frequently update their algorithms
to provide better search results.
Staying informed about these
updates and adjusting your SEO
strategies accordingly is important.
What is SEO & How SEO works (2).pptx
www.lynxlegion.com/blog
1 von 13

Recomendados

Search Engine Optimization von
Search Engine OptimizationSearch Engine Optimization
Search Engine OptimizationW3
140 views14 Folien
SEO.docx von
SEO.docxSEO.docx
SEO.docxtanvir793018
5 views1 Folie
Search Engine Optimization (SEO).pptx von
Search Engine Optimization (SEO).pptxSearch Engine Optimization (SEO).pptx
Search Engine Optimization (SEO).pptxAmishaJaiswal26
15 views7 Folien
Ppt on seo in indrapuram von
Ppt on seo in indrapuramPpt on seo in indrapuram
Ppt on seo in indrapuramnktech
225 views9 Folien
NIDM.pptx von
NIDM.pptxNIDM.pptx
NIDM.pptxCAshvath
5 views12 Folien
Digital marketing made simple von
Digital marketing made simple Digital marketing made simple
Digital marketing made simple Nandujith Prathap Jeetha
29 views16 Folien

Más contenido relacionado

Similar a What is SEO & How SEO works (2).pptx

SEO Expert von
SEO ExpertSEO Expert
SEO Expertfajlarabby1411
11 views14 Folien
Focused Idea SEO von
Focused Idea SEOFocused Idea SEO
Focused Idea SEOBrian Gibbs
166 views10 Folien
Is SEO Thriving or Fading? Exploring SEO's Relevance Today von
Is SEO Thriving or Fading? Exploring SEO's Relevance TodayIs SEO Thriving or Fading? Exploring SEO's Relevance Today
Is SEO Thriving or Fading? Exploring SEO's Relevance TodayJomer Gregorio
8 views33 Folien
Search engine optimization von
Search engine optimizationSearch engine optimization
Search engine optimizationdcuteanup
632 views6 Folien
Search engine optimization von
Search engine optimizationSearch engine optimization
Search engine optimizationdcuteanup
1.6K views6 Folien
How to run a seo agency in 2022 and be profitable von
How to run a seo agency in 2022 and be profitableHow to run a seo agency in 2022 and be profitable
How to run a seo agency in 2022 and be profitableAleks Khvatov
54 views11 Folien

Similar a What is SEO & How SEO works (2).pptx(20)

Is SEO Thriving or Fading? Exploring SEO's Relevance Today von Jomer Gregorio
Is SEO Thriving or Fading? Exploring SEO's Relevance TodayIs SEO Thriving or Fading? Exploring SEO's Relevance Today
Is SEO Thriving or Fading? Exploring SEO's Relevance Today
Jomer Gregorio8 views
Search engine optimization von dcuteanup
Search engine optimizationSearch engine optimization
Search engine optimization
dcuteanup632 views
Search engine optimization von dcuteanup
Search engine optimizationSearch engine optimization
Search engine optimization
dcuteanup1.6K views
How to run a seo agency in 2022 and be profitable von Aleks Khvatov
How to run a seo agency in 2022 and be profitableHow to run a seo agency in 2022 and be profitable
How to run a seo agency in 2022 and be profitable
Aleks Khvatov54 views
What is seo & its importance von alekyaiiii
What is seo & its importanceWhat is seo & its importance
What is seo & its importance
alekyaiiii4.1K views
302 principles of keywords and optimisation von caitlin house
302 principles of keywords and optimisation302 principles of keywords and optimisation
302 principles of keywords and optimisation
caitlin house5.6K views
Search Engine Optimization von Fullhouse
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Fullhouse563 views
Search Engine Optimization(Seo) von Rajiv M
Search Engine Optimization(Seo)Search Engine Optimization(Seo)
Search Engine Optimization(Seo)
Rajiv M2.5K views
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I... von Journal For Research
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...
AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace von Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceAMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
Stephanie Wallace558 views
What is seo and how it works for businesses von Ace Web Academy
What is seo and how it works for businessesWhat is seo and how it works for businesses
What is seo and how it works for businesses
Ace Web Academy49 views

Último

PLASMA PROTEIN (2).pptx von
PLASMA PROTEIN (2).pptxPLASMA PROTEIN (2).pptx
PLASMA PROTEIN (2).pptxMEGHANA C
68 views34 Folien
Google solution challenge..pptx von
Google solution challenge..pptxGoogle solution challenge..pptx
Google solution challenge..pptxChitreshGyanani1
131 views18 Folien
11.28.23 Social Capital and Social Exclusion.pptx von
11.28.23 Social Capital and Social Exclusion.pptx11.28.23 Social Capital and Social Exclusion.pptx
11.28.23 Social Capital and Social Exclusion.pptxmary850239
298 views25 Folien
Classification of crude drugs.pptx von
Classification of crude drugs.pptxClassification of crude drugs.pptx
Classification of crude drugs.pptxGayatriPatra14
86 views13 Folien
CWP_23995_2013_17_11_2023_FINAL_ORDER.pdf von
CWP_23995_2013_17_11_2023_FINAL_ORDER.pdfCWP_23995_2013_17_11_2023_FINAL_ORDER.pdf
CWP_23995_2013_17_11_2023_FINAL_ORDER.pdfSukhwinderSingh895865
527 views6 Folien
Pharmaceutical Inorganic Chemistry Unit IVMiscellaneous compounds Expectorant... von
Pharmaceutical Inorganic Chemistry Unit IVMiscellaneous compounds Expectorant...Pharmaceutical Inorganic Chemistry Unit IVMiscellaneous compounds Expectorant...
Pharmaceutical Inorganic Chemistry Unit IVMiscellaneous compounds Expectorant...Ms. Pooja Bhandare
93 views45 Folien

Último(20)

PLASMA PROTEIN (2).pptx von MEGHANA C
PLASMA PROTEIN (2).pptxPLASMA PROTEIN (2).pptx
PLASMA PROTEIN (2).pptx
MEGHANA C68 views
11.28.23 Social Capital and Social Exclusion.pptx von mary850239
11.28.23 Social Capital and Social Exclusion.pptx11.28.23 Social Capital and Social Exclusion.pptx
11.28.23 Social Capital and Social Exclusion.pptx
mary850239298 views
Classification of crude drugs.pptx von GayatriPatra14
Classification of crude drugs.pptxClassification of crude drugs.pptx
Classification of crude drugs.pptx
GayatriPatra1486 views
Pharmaceutical Inorganic Chemistry Unit IVMiscellaneous compounds Expectorant... von Ms. Pooja Bhandare
Pharmaceutical Inorganic Chemistry Unit IVMiscellaneous compounds Expectorant...Pharmaceutical Inorganic Chemistry Unit IVMiscellaneous compounds Expectorant...
Pharmaceutical Inorganic Chemistry Unit IVMiscellaneous compounds Expectorant...
REPRESENTATION - GAUNTLET.pptx von iammrhaywood
REPRESENTATION - GAUNTLET.pptxREPRESENTATION - GAUNTLET.pptx
REPRESENTATION - GAUNTLET.pptx
iammrhaywood100 views
Education and Diversity.pptx von DrHafizKosar
Education and Diversity.pptxEducation and Diversity.pptx
Education and Diversity.pptx
DrHafizKosar173 views
When Sex Gets Complicated: Porn, Affairs, & Cybersex von Marlene Maheu
When Sex Gets Complicated: Porn, Affairs, & CybersexWhen Sex Gets Complicated: Porn, Affairs, & Cybersex
When Sex Gets Complicated: Porn, Affairs, & Cybersex
Marlene Maheu67 views
Drama KS5 Breakdown von WestHatch
Drama KS5 BreakdownDrama KS5 Breakdown
Drama KS5 Breakdown
WestHatch79 views
JiscOAWeek_LAIR_slides_October2023.pptx von Jisc
JiscOAWeek_LAIR_slides_October2023.pptxJiscOAWeek_LAIR_slides_October2023.pptx
JiscOAWeek_LAIR_slides_October2023.pptx
Jisc96 views
Sociology KS5 von WestHatch
Sociology KS5Sociology KS5
Sociology KS5
WestHatch70 views
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx von ISSIP
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptxEIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
ISSIP369 views
Class 10 English notes 23-24.pptx von TARIQ KHAN
Class 10 English notes 23-24.pptxClass 10 English notes 23-24.pptx
Class 10 English notes 23-24.pptx
TARIQ KHAN131 views
ISO/IEC 27001 and ISO/IEC 27005: Managing AI Risks Effectively von PECB
ISO/IEC 27001 and ISO/IEC 27005: Managing AI Risks EffectivelyISO/IEC 27001 and ISO/IEC 27005: Managing AI Risks Effectively
ISO/IEC 27001 and ISO/IEC 27005: Managing AI Risks Effectively
PECB 585 views

What is SEO & How SEO works (2).pptx

  • 2. Before we begin, let's understand what SEO really means. Search Engine Optimization is the process of optimizing your website to improve its visibility on search engine results pages. By implementing effective SEO techniques, you can increase your website's rankings and attract more targeted traffic.
  • 3. SEO starts with identifying the keywords and phrases that users might use to search for information related to your website. These keywords should be relevant to your content and have a decent search volume.
  • 4. This involves optimizing various elements on your web pages to make them more search engine- friendly. This includes optimizing the title tags, meta descriptions, headers, content, images, and URLs to include relevant keywords.
  • 5. High-quality, relevant, and engaging content is crucial for SEO. Search engines aim to provide users with the most relevant and useful results, so creating valuable content that addresses users' needs is key.
  • 6. This involves optimizing the technical aspects of your website, such as site speed, mobile- friendliness, crawlability, and proper HTML coding. Ensuring that search engines can easily access and understand your website is essential.
  • 7. Backlinks are links from other reputable websites to your site. Search engines see backlinks as votes of confidence and authority. Building high-quality and relevant backlinks can help improve your website's authority and ranking.
  • 8. Search engines take user experience into account when ranking websites. A user-friendly and easily navigable website with a low bounce rate and high user engagement signals to search engines that your site provides value.
  • 9. For businesses with a physical presence, optimizing for local searches is important. This involves ensuring accurate business information (NAP - Name, Address, Phone number) across directories and platforms, as well as encouraging customer reviews.
  • 10. SEO is an ongoing process. Regularly monitoring your website's performance, analyzing traffic, rankings, and other relevant metrics, and making adjustments based on the data is crucial for long-term success.
  • 11. Search engines like Google frequently update their algorithms to provide better search results. Staying informed about these updates and adjusting your SEO strategies accordingly is important.