1. COMMUNICATION
Presented by,
Mukul Gupta
Masters of Business Administration (HR & Marketing)
Bachelor of Business Administration

2. What is there in it
Introduction – Communication
Communication Process
Communication Barriers
Overcoming Barriers
Audience Analysis

3. Introduction
Communication
 The word communication is derived from a
Latin word ‘Communis’ which means to share
or to participate.
 Two-way process of reaching mutual
understanding, in which parties involved
exchange information, news, ideas and
feelings.

4. Communication
Process

5. Communication
Process

6. Communication
Process
Sender
Receiver
Message
Communication
Channel
Idea
Encoding
Message
Decoding
Message
Feedback

7. Communication
Barrier

8. Communication
Barrier
 Barrier – Reason behind an un-effective
communication.
 Types of Communication Barrier.
o Semantic Barrier
o Physical Barrier
o Organizational Barrier
o Emotional Barrier
o Personal Barrier
o Technological Barrier
o Cultural Barrier

9. Communication
Barrier, Cont....
 Semantic / Language Barrier
o Language problems
o Poor vocabulary
o Poor knowledge of grammar
o Poor pronunciation
o Poor handwriting

10. Communication
Barrier, Cont....
 Physical Barrier
1. Noise
2. Poor Timing
3. Distance
4. Inadequate or overload of information

11. Communication
Barrier, Cont....
 Organizational Barrier
o Organizational Rules and Regulations
o Hierarchical Relationship
o Lack of Staff Meetings
o Poor Choice of Channel

12. Communication
Barrier, Cont....
 Emotional Barrier
o Selective Perceptions
o Poor Listening
o Egotism
o Emotions

13. Communication
Barrier, Cont....
 Personal Barrier
 In Superiors
o Lack of Time
o Lack of Confidence
o Lack of Proper Communication Channel
 In Subordinates
o Unwillingness to Communicate
o Fear from Superior

14. Communication
Barrier, Cont....
 Technological Barrier
o Use of un-updated technology
o Lack of technological knowledge.
o Technical noise.
o Barriers at decoding stage.

15. Communication
Barrier, Cont....
 Cultural Barrier
o Adopting to the behaviour of a group
o Religious beliefs
o Body language

16. How to overcome
communication Barrier
 Evaluate Feedback
 Improve listening skills
 Improve writing skills
 Avoid credibility gap
 Clarify ideas before communication
 Put consideration
 Be aware of language, tone & content

17. Audience Analysis

18. Audience Analysis
Audience is basically a big group of
receivers.
Audience analysis is a task includes
assessing the audience to make sure the
information provided to them is at the
appropriate level.
Defining an audience requires the
consideration of many factors, such as
age, culture and knowledge of the subject.
After considering all the known factors, a
profile of the intended audience can be

19. Audience Analysis
Confidence Building in Public Speaking.
Pick 4 Faces.

20. Thank
You