What is community management? what is social media community whether it is a good job, what is the job description of a social media community manager, and their scope of the field? you can learn in brief with these slides.
2. Social Media
Community Management
2
Community management is often used reciprocally with
social media management.
It is a key part of any social media plan, maintaining your
community.
To understand social media community job & its
description, firstly we need to discover the term
“Community Management”
3. What is Community Management. 3
To talk, response and off course manage a group of people, who are different in
languages, belongs to various thoughts and nation etc.
The group of people may be consist of your customers, audiences that you
targeted, and all others who associate with your brand directly and indirectly
online.
"The most powerful way a company can add value is to provide a place where
prospects, customers and the company itself can interact."
4. What is Social Media Community
Management
4
Managing, monitoring and promoting your brand followers across diverse social
media platforms is likely to be social media community management.
One in the many objectives of social media strategy is to build and promote a
community. However, to develop this community may cost a lot of your focus
and resource. While this is crucial for raising your brand’s visibility, it is actually a
part of the whole social media strategy.
5. Whether or not a community manager
is a good investment
5
Some or more small business owners still stuck on whether or not a community
manager is a good venture, just because of that they don’t understand what
community managers do.
A community manager not only hanging out around social media platforms all
the time. Though they perform various tasks depending on your industry, helping
drive sales, retain customers, grow, engage or understand your brand and
business to customers.
Some or more small business owners still stuck on whether or not a community
manager is a good venture, just because of that they don’t understand what
community managers do.
6. Whether or not a community manager
is a good investment
6
A community manager not only hanging out around social media platforms all
the time. Though they perform various tasks depending on your industry, helping
drive sales, retain customers, grow, engage or understand your brand and
business to customers.
All above these ingredients lying under the recipe of making a good community
manager.
7. 1- Growth or Driving initial adoption. 7
The purpose of a community manager is crucial in getting people not only in the
community but actively involved in the community, which is referred to as
“driving initial adoption.” To do this community manager:
• Seeking appropriate terms, topics, and/or keywords to find blogs to comment
on, niche channels to engage in, or issues to answer.
• To have discussions with potential users using social media platforms.
• Anyone can grow up the numbers on followers but Social media community
manager find the target audience and listen them.
• Participating in business-related webinars.
8. 2- Humanize your brand –
Engagement
8
• Connecting with your customers to humanize your brands.
• Create business-related material and share on various social media platforms.
• Monitor content and answer the related question.
• Give a brand introduction to newly engage customers.
9. 3- Measuring and listening. 9
• listen to user feedback and social media metrics to assess the community on a
consistent basis
• Using social media analytics measure the brands.
• The poll system is the most useful feedback strategy.
10. 4- Improvement 10
With how quickly business and technologies shift, evolution is crucial to any
online community. Social media community manager should be developing on
the “Measuring and listening” phase with the following to assure that the
business community doesn’t befall behind.
• To ascertain what is better for business and community, a community
manager has to monitor competition and industry trends.
• Examining new social media platforms as they arise and conclude which are a
suitable fit for the business and implementing accordingly.
• To improve user experience, make himself as the middleman between the
users and the internal development team.
11. CONCLUSION 11
A community manager spends his day giving your company a human voice by
consolidating growth, engagement, listening, and improvement.
The four ingredients for making a good social media community manager also
the four pillars or community management.