With all the curveballs the pandemic has thrown at us, here are five reasons why public relations is critical in 2021: Establishing & Strengthening Brand Identity Developing Content Delivering Third-Party Endorsement Crafting a Crisis Communication Plan Integrating the Power of Social Media

1. Five Reasons Why Public
Relations is Critical in 2021

2. The Public Relations Society of America (PRSA)
 Public Relation is;
Influencing
Engaging
Building a relationship with stakeholders

3. Public Relation Practices
 Public relation practices functions with;
Media relations
Crisis communications
Internal communications
 Social media

4. Why PR is Critical in 2021?
 Here are fives reasons why PR is critical in 2021;
Establishing & Strengthening Brand Identity
Developing Content
Delivering Third-Party Endorsement
Crafting a Crisis Communication Plan
Integrating the Power of Social Media

5. Establishing & Strengthening Brand Identity
 PR refines and craft your brand.
 Brand Identification.
 Look, feel and messaging.
 All paid, earned, shared, and owned media.
 Creative aspects (colours, fonts, logos).
 Customers Perception.
 Brand Positioning.
 Partnering with PR agencies

6. Developing Content
 Digital media
 Written content
 Visual content
 Content creation and organisation growth
 Guidance of PR professionals.

7. Why Content Matters?
 Customers trust you more
 Makes you look like an expert
 You can build a library of content
 Helps SEO
 Attracts new viewers
 Supplement to inbound marketing
 Establishes your brand
 Can increase market share
 Helps inbound lead sourcing
 Drives web views

8. Delivering Third-Party Endorsement
 PR and Media relations.
 Relationship between Journalists and PR professionals.
 Journalists Access.
 Media coverage
 Maintaining relations with media.

9. Crafting a Crisis Communication Plan
 2021, important to make crisis plan.
 Companies having crisis plan before pandemic.
 anticipating potential crisis.
 Spokesperson.
 Crisis team .
 Rehearse the plan frequently.
 Plan must be revisited and revised.

10. Integrating the Power of Social Media
 Social media as massive powerhouse.
 Endless opportunities.
 Surviving the recent challenges.
 Brand awareness
 Enhancing content creation.

11. How social media is changing PR
 Emerging tech trends
 Two-way conversations
 Niche-Influencers
 Dizzying News Cycle
 Access to Journalists