It is related to Principles of Marketing and presented by Mudassar Iqbal , Ahtasham Khalid , M. Sarmad Ameer , Gulam Murtaza , Nokhaiz Butt and Ali Hasnan ...
44. 44
3/3/2014
Market Segmentation
Differentiation And Positioning
Steps of differentiation and positioning
Identifying Possible Value Differences
and Competitive Advantages
Choosing
the Right Competitive
Advantages
Selecting
an Overall Positioning Strategy
Developing
a positioning statement
45. 45
3/3/2014
Market Segmentation
Differentiation And Positioning
Identifying Possible Value Differences and
Competitive Advantages
Product differentiation
Service differentiation
Channel differentiation
People differentiation
Image differentiation
47. 47
3/3/2014
Market Segmentation
Differentiation And Positioning
Selecting an Overall Positioning Strategy
Value proposition
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