6. Vote different
“I made the ‘Vote Different’
ad because I wanted to
express my feelings about
the Democratic primary,
and because I wanted to
show that an individual
citizen can affect the QuickTimeª and a
process…. This shows decompressor
are needed to see this picture.
that the future of
American politics rests in
the hands of ordinary
citizens. This ad was not
the first citizen ad, and it
will not be the last. The
game has changed.”
7. People are Participating
Online
• 1 in 3 US internet users
have posted a comment
or rated something
online.
• 1 in 4 have posted a
video; 1 in 2 a photo.
• 43% have created a
social network profile.
• 1 in 4 have started a
blog; 3 in 5 read blogs;
23% daily.
16. • “The theme of the
campaign, direct from
Obama, was that the
people were the
organization.”
• “Trusting a community
can produce dramatic
and unexpected
results.” (same issue)
17. • "It was going to be
something organic.
It was going to be
bottom-up," Joe
Rospars said.
(National Journal
profile, April ‘09)
18. • "Obama didn't just take their
money," says Donna Brazile,
Al Gore's campaign
manager in 2000. "He gave
them seats at the table and
allowed them to become
players.”
19. • “Obama owned the
Web because
[David] Plouffe
believed in a few
smart kids and let
them go a little
nuts.”
24. Obama, April 30, 2008
QuickTimeª and a
decompressor
are needed to see this picture.
25. “We’ve built a structure that
can sustain itself after the
campaign…Volunteers, they
built the campaign…people
made this structure.”
26. "Our e-mail list had reached 13 million
people. We had essentially created
our own television network, only
better, because we communicated
with no filter to what would
amount to about 20 percent of the
total number of votes we would
need to win...And those supporters
would share our positive message
or response to an attack, whether
through orchestrated campaign
activity like door-knocking or
phone calling or just in
conversations they had each day
with friends, family, and
colleagues."
27. "Our e-mail list had reached 13 million
people. We had essentially created our
own television network, only better,
because we communicated with no filter
to what would amount to about 20
percent of the total number of votes we
would need to win…”
28. What about changing how
Washington works?
• Transparency
• Participation
• Collaboration
41. I didn't run for President to turn away from these
challenges. I didn't run for President to kick
them down the road. I ran for President to
confront them - once and for all. I ran for this
office to rebuild our economy so it works not
just for a fortunate few, but for hardworking
people in this country....I had no illusions when I
took on health care.... I took this up because I
want to ease the burdens on all the families and
small businesses that can't afford to pay
outrageous rates. I want to protect mothers,
fathers, children from being targeted by the
worst practices of the insurance industry.
