1. Introduction to
Media Awareness
1. *Reminder!
2.What is
“Media
Awareness”?
3.Brands
4.Slogans

2. *Reminder!
You will receive a C1 participation
grade during the first term! So...
Be sure to participate during
class discussions to ensure that
you will receive a successful grade 

3. What is…
Media
Awareness

4. Introduction to
Media Awareness
• Where do
you see
ads?
• Why are we
surrounded
by so many
ads?

5. Introduction to
Media Awareness
• Are all ads
intended for
the same
audience?
• Can you think
of examples
of ads that
appeal to you,
but not to
your parents?

6. Introduction to
Media Awareness
See how
many
brands
you can
recognize!

7. Introduction to
Media Awareness
Slogans: short,
striking and
memorable
phrases used in
advertising.

8. See how many slogans you can name?
1. I’m lovin’ it!
2. Think different.
3. Just do it.

9. See how many slogans you can name?
4. Finger lickin’ good.
5. Strong enough for a man, made for a
woman.
6. They’re gr-r-r-eat!
7. ________________, melts in your mouth,
not in your hands.

10. See how many slogans you can name?
8. Snap! Crackle! Pop!
9. It gives you wiiiings.
10. Always low prices. Always.
11. Zoom. Zoom. Zoom.

11. See how many slogans you can name?
12. The quicker picker-upper!
13. The freshmaker!
14. Maybe she’s born with it, maybe it’s...
15. Betcha can’t eat just one.

12. See how many slogans you can name?
16. Taste the rainbow.
17. The happiest place on Earth.
18. Eat fresh.

13. See how many slogans you can name?
19. Rrrroll up the rim to win
20. There are somethings money
can’t buy. For everything else, there’s

14. Calculate your
scores!