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TYPOGRAPHY
1.01 Investigate typefaces and fonts.
What’s the purpose of design?
• To grab the reader’s attention
• Accomplished through:
• Typography
• Design Principles
• Design Elements
Something to think about…
"When pictures and words pull in
opposite directions and the poor reader
doesn't get any message at all, he simply
turns the page.“
John Newcomb, Author
Book of Creative Problem Solving
3
Think-Pair-Share
• Who is the target audience for our school newsletter?
• What will the target audience expect to see in the newsletter in
terms of:
• Typefaces used.
• Colors used.
• Graphics used.
• Overall design.
4
Typography
• the style, arrangement, and appearance of text
• Text should:
• Be appropriate for the medium used
• Increase readability
Typeface Categories
• Typeface – the basic design of a character
• Typefaces can be divided into four main categories.
• Serif
• Sans Serif
• Ornamental
• Script
• Symbol
Serif Typefaces
• Have strokes at the tips of the letters
• Easier to read for printed body text
• Examples:
• Courier
• Times New Roman
k
Sans Serif Typefaces
• No strokes at the tips of the letters
• Easier to read on digital displays
• Examples:
• Arial
• Verdana k
Serif vs. Sans Serif
Sans Serif
The ends of each
character do not have
attributes (serifs)
Serif
The ends of each
character do have
attributes (serifs)
Ornamental Typefaces
• Designed strictly to catch the eye
• Should be used sparingly.
• Can be hard to read.
• Used for decoration
• Should never be used in body text
• Examples
•Algerian
• Bauhaus
Script Typefaces
• Appear to have been written by hand
• Should never be keyed in all caps
• Conveys a formal mood
• Examples
• French Script
• Brush Script
• Bradley Hand
Symbol Typefaces
• Use decorative pictures or symbols instead of characters
• Allows the user to use a symbol to convey the message
without importing a graphic
• Example: Webdings Webdings
• Can be used for specific purposes such as musical
notation and mathematical symbols
• Example: Mathematical symbol ≠
12
Just for fun
13
•Thankfully, I was awakened by the 
that flew over my . I did not my
, and I was almost late for
work.
Activity
• Open Microsoft Word.
• Key your name on 5 different lines.
• Change each name on your screen to reflect the following:
• SERIF font
• SANS SERIF font
• ORNAMENTAL font
• SCRIPT font
• SYMBOL font
• Beside each name, label it with the appropriate typeface name
and category
• For example:
• Kathryn Smith
• Typeface – Bauhaus; Category - Decorative
14
15
Fonts
• Font - the specific size, weight and style applied to a
typeface.
• Examples: Arial, bold, 12 point
Arial, italic, 14 point
Arial, 10 point
Arial is the typeface. Arial, bold, 12 point is the font.
Font Style
• The font style refers to the slant, weight and
special effects applied to the text.
• Examples:
• Bold
• Italic
• Shadow
• Stroke
• Fill Color
• Small Caps
TYPEFACE SPACING
Monospace
Proportional
Monospaced Typefaces
• Each character takes up the same amount of
horizontal space
• Harder to read in large bodies of text
Courier is monospaced
Proportional Typefaces
• Proportional
• The amount of horizontal space each character takes
up varies.
• An i is not as wide as an m and receives less space.
• Better for body text
Times New Roman is proportional
Courier is monospaced
Proportional vs. Monospace

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1.01 Typography

  • 2. What’s the purpose of design? • To grab the reader’s attention • Accomplished through: • Typography • Design Principles • Design Elements
  • 3. Something to think about… "When pictures and words pull in opposite directions and the poor reader doesn't get any message at all, he simply turns the page.“ John Newcomb, Author Book of Creative Problem Solving 3
  • 4. Think-Pair-Share • Who is the target audience for our school newsletter? • What will the target audience expect to see in the newsletter in terms of: • Typefaces used. • Colors used. • Graphics used. • Overall design. 4
  • 5. Typography • the style, arrangement, and appearance of text • Text should: • Be appropriate for the medium used • Increase readability
  • 6. Typeface Categories • Typeface – the basic design of a character • Typefaces can be divided into four main categories. • Serif • Sans Serif • Ornamental • Script • Symbol
  • 7. Serif Typefaces • Have strokes at the tips of the letters • Easier to read for printed body text • Examples: • Courier • Times New Roman k
  • 8. Sans Serif Typefaces • No strokes at the tips of the letters • Easier to read on digital displays • Examples: • Arial • Verdana k
  • 9. Serif vs. Sans Serif Sans Serif The ends of each character do not have attributes (serifs) Serif The ends of each character do have attributes (serifs)
  • 10. Ornamental Typefaces • Designed strictly to catch the eye • Should be used sparingly. • Can be hard to read. • Used for decoration • Should never be used in body text • Examples •Algerian • Bauhaus
  • 11. Script Typefaces • Appear to have been written by hand • Should never be keyed in all caps • Conveys a formal mood • Examples • French Script • Brush Script • Bradley Hand
  • 12. Symbol Typefaces • Use decorative pictures or symbols instead of characters • Allows the user to use a symbol to convey the message without importing a graphic • Example: Webdings Webdings • Can be used for specific purposes such as musical notation and mathematical symbols • Example: Mathematical symbol ≠ 12
  • 13. Just for fun 13 •Thankfully, I was awakened by the  that flew over my . I did not my , and I was almost late for work.
  • 14. Activity • Open Microsoft Word. • Key your name on 5 different lines. • Change each name on your screen to reflect the following: • SERIF font • SANS SERIF font • ORNAMENTAL font • SCRIPT font • SYMBOL font • Beside each name, label it with the appropriate typeface name and category • For example: • Kathryn Smith • Typeface – Bauhaus; Category - Decorative 14
  • 15. 15
  • 16. Fonts • Font - the specific size, weight and style applied to a typeface. • Examples: Arial, bold, 12 point Arial, italic, 14 point Arial, 10 point Arial is the typeface. Arial, bold, 12 point is the font.
  • 17. Font Style • The font style refers to the slant, weight and special effects applied to the text. • Examples: • Bold • Italic • Shadow • Stroke • Fill Color • Small Caps
  • 19. Monospaced Typefaces • Each character takes up the same amount of horizontal space • Harder to read in large bodies of text Courier is monospaced
  • 20. Proportional Typefaces • Proportional • The amount of horizontal space each character takes up varies. • An i is not as wide as an m and receives less space. • Better for body text Times New Roman is proportional Courier is monospaced

Hinweis der Redaktion

  1. Although typography will be the focal point of this PowerPoint, the 3 main topics of objective 1.01 are briefly introduced here.
  2. Think-Pair-Share is an activity to spark discussion about the objective. Steps: Students think (no talking) about the question presented on this slide for one minute. Students pair with their neighbor and discuss their thoughts for one minute. Students share their thoughts with the class. Teacher facilitates the discussion.
  3. Teachers: You may want to explain that serifs make it easier for the reader’s eye to recognize the difference between letters more quickly. Thus, serif typefaces are better suited for body text of printed material. However, sans serif fonts are easier to read on monitors so web pages will use sans serif typefaces for body text.
  4. This is an optional activity to make sure students understand the different typeface categories. Teacher needs to monitor the students to make sure they are choosing fonts in the correct categories.
  5. It’s easier to understand fonts if you begin with the original definition of a font. Before desktop publishing, people called ‘typesetters’ set the type by hand using moveable type. Each character was a separate block of metal. The letters were “set” on the layout to form the text. Each typeface had a complete set of metal characters for each size, weight, etc. Each different size or weight required a completely separate set of metal characters. Each metal set of characters was kept in its own drawer and was called a font. Just for fun: You can have your students try to read what it says.