Globalization means that companies can manufacture, finance, and market products worldwide, giving them access to over 6 billion potential customers globally compared to only 32 million in Canada alone. Countries trade goods they have a comparative advantage in, such as resources or technology. However, some countries use protectionist policies like tariffs and quotas to limit imports and protect local producers, despite the overall economic benefits of free trade. Protectionism can take many forms including tariffs, quotas, regulatory standards, paperwork requirements, and embargoes.