In this presentation, Varatharajan introduces the SMAC stack and goes on to say that his interesting area is to create good customer experiences in the retail sector using the SMAC stack.

1. <SMAC>
Name: Varatharajan D
E-mail: varat1995@gmail.com
Twitter Id: @VARATSITTU
University: SMVEC
Year/Semester: 3rd yr /6th sem
Branch: Information
Technology.

2. Introduction
 While social, mobile, analytics and cloud
technologies add a new dimension to any
business model, to fully maximize their value
consider the sum is greater than its parts.
 The formula for the Future of Work is called
SMAC - social, mobile, analytics and cloud on
one integrated stack, where each function
enables another to maximize their effect.

3. Introduction
 This is the new enterprise IT model delivering an
organization that is more connective, collaborative,
real-time and productive.
 SMAC is the multiplying effect for business
success.

4. Trends
 SMAC Stack : The SMAC Stack is becoming
an essential technology tool kit for enterprises and
represents the next wave for driving higher
customer engagement and growth opportunities.
 The Nexus of Forces and Its Impact on Businesses:
The SMAC nexus is thus
creating new opportunities for product
development, customer interaction, partnership,
competition and success.

5. Trends
 Today’s SMAC Stack—‘the fifth wave’ of IT
architecture—is happening faster than anything
that’s come before. By 2020, as many as 100
billion computing devices will be connected to the
Web and corporations will be managing 50 times
the data they do currently. So SMAC will have a
multiplying effect on businesses and increase
productivity across the organization.

6. Interest Areas
 To remain competitive in today's real-time world,
retailers need to more effectively read and respond
to consumers' digital fingerprints , to anticipate
their preferences and needs and deliver
contextually-relevant, timely and inspiring
shopping experiences.
 I would like to work on deploying the SMAC
Stack across key business processes to combine
the best of virtual and physical retail shopping
experiences.

7. Thank you