In this webinar, Mozu CTO Jason Wallis and Echidna CTO Adam Roozen, discuss the powerful retail website development capabilities resulting from the synthesis of Mozu’s cloud commerce platform with Echidna’s EDGE Accelerator.

1. How Mozu & Echidna’s EDGE Accelerator are
Changing Commerce

2. Jason Wallis
CTO AT MOZU
TODAY’S SPEAKERS
Adam Roozen
CEO AT ECHIDNA
Adam comes from14 yearsof eCommerce and
technology experience, includingleadershiproles
for Walmart's Sam's ClubeCommerce division. His
diverse backgroundincludes strategy, marketing,
site experience, programmanagement, and
technology designand development.
Jason Wallis, CTO, brings almost 20 years
of experienceto Mozu and is responsible
for driving the next generation of the
commerce platform.

3. You can drown in the Wave of Accelerating
Change
• Mobile Adoption
• Inventory Visibility
• Blended Channels
• Mobile and In-store POS
• Social Trends
• Empowered Associates
• Multiple Platforms

4. Or you can ride it!

5. Mozu | The Cloud Commerce Platform
Connected Digital Experiences
• Natively responsive and adaptive
design
• Unmatched Site Speeds
• Personalization with customer
segments
• Smart searching using SOLR
• Lookbooks and product clustering
• Streamlined checkout
Empowered Marketing Teams
• Fully integrated CMS
• Drag and drop widgets
• Extensive promotions
• Site builder
• Order management
• Master catalog across sites
• Robust transaction and customer
reporting
• SEO optimized
Innovative Technology
• Open API
• Unlimited dev sandboxes
• Open source SDKs
• True multi-tenant SaaS
• Hypr theme engine
• Custom widget development
• Application development
• Unmatched multi-layer security
• 99.9% uptime guarantee
• App marketplace

6. Embrace Ecosystems of Change
In-store
Online
Optimize Profitability Unified digital experienceImprove Service Faster time-to-market
Modern Technology
Stack
Native Mobile
Responsive Theme
REST API
SaaS
Business Critical
Applications
Commerce
Fulfillment
ERP
POS
Commerce solutions built on a flexible SaaS platform are setting a
new standard for performance and innovation

7. CUSTOMER EXPERIENCE
Stores, Kiosks Call Centers
Mobile, Tablet, PC’s
COMMERCE MANAGEMENT
REST API
Multi-Tenant SaaS
MOZU DEV CENTER
Theme Development
Widget Development
APP DEVELOPMENT
Native App
Integrations
Catalog
Reports
Customers Orders
Publish
Locations
Marketing Site Builder
SDKs
HyprThemeEngine
Applications
Mozu Platform

8. THE EXPRESS DEPLOYMENT PLATFORM FOR MOZU
ECHIDNA EDGE
Premier solution that fully realizes rapid
deployment for the Mozu commerce platform.
Reduces the time, cost, and inherent complexity required
to launch eCommerce shopping experiences.

9. • Business users no longer have to worry about the
readiness of infrastructure to support their initiatives.
• Launch new sites and execute promotions in days or hours,
not months.
• EDGE allows the team to build better experiences in a
shorter amount of time, while maintaining flexibility for
future growth.
• EDGE cuts the traditional project timeline by up to 50%
reducing total cost of ownership (TCO).
EXPRESS DEPLOYMENT AND GROWTH ENGINE
EDGE

10. RESPONSIVE USER INTERFACE
• Echidna has carefully built the base
of the EDGE store to adhere to the
most basic principles of design with
pre-built wireframes and interactive
user flows.
• Teams can focus on enhanced
functionality and user experience
across all devices.

11. • EDGE augments out of box Mozu’s functionality by adding
an impressive set of carefully engineered custom features.
• From product comparison and recommendation engines
to analytics and internationalization features, our custom
development features have everything needed for a
sophisticated ecommerce business.
CUSTOM BUILT FUNCTIONALITY

12. FLEXIBILITY
Flexibility and ease of use
greatly reduce the cost of
ownership of your website.
FULLY CUSTOMIZABLE WIDGETS
EASY
To be a true marketing
powerhouse, the website
should allow for easy content
management that can be
regularly updated.
WIDGETS
The widget based theme
development in the EDGE
provides a flexible way for
business users to manage their
content.

13. Sigma Beauty. Beautiful eCommerce.
“We knew we needed an enterprise level platform that would
accommodate our growing needs. That was the most important
strategic decision. Going into the project, we felt nervous but were
confident in our partners”
Annie Westman—Director of Strategy
+
Challenges
• Engage a younger demographic
• Limited mobile experience
• Wanted to develop custom features
Solutions
• Face Chart: Visual showcase of cosmetics
on virtual face
• Free gift with purchase: personalized and
segmented gifts with different purchases
• Dynamic pricing: unique catalogs and price
lists across customer segments
• Responsive mobile sites
Results
• Unique experiences that disrupt the market
• Marketing is now empowered to create
custom digital experiences
• Consistent, engaging experiences across
devices including mobile
36% 42% 22%
LIFT IN CONVERSION RATE INCREASE IN MOBILE SALES BOOST IN TIME ON SITE

14. Curious to see how modern SaaS platform can
transform your business?
Let us show you.
Request a demo at Mozu.com