3. @JackieWolvenJacquelineWolven.com
STRAIGHT
FROM GOOGLE
Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your site's
user experience and performance in organic search results.
4. @JackieWolvenJacquelineWolven.com
Create Unique, Accurate Page Titles
• A title tag tells both users and search engines the topic of
each page
• The <title> tag should be placed within the <head> tag of
the HTML document
• Create a unique title for each page on your site
• TIP: You can add OTHER information relevant to your
page in the title
• Location of your business
• The main focus of your site
• Covered topics
7. @JackieWolvenJacquelineWolven.com
Use the ”Description" Meta Tag
A pages description meta tag might be used by Google for
further search information
• They must match your content and can’t be filled with random
keywords – don’t try to outsmart Google!
10. @JackieWolvenJacquelineWolven.com
The Joy and Mystery of Keywords
• Write your own list of words
that relate to your site
• Write posts with keywords
NATURALLY in the text
• TIP: Use a keyword in your
blog page title & in the first
paragraph of your text
• Use the Google Keyword Tool
• https://adwords.google.com/select/KeywordTool
(if you already have an adwords account set up)
• https://adwords.google.com/select/KeywordToolExternal (no
adwords account needed, public)
11. @JackieWolvenJacquelineWolven.com
SEO Super Basics
• Write original content/words
• Make it easy to read
• Google LOVES Top 10 Lists
• Stay organized around
a topic
• Create content for readers
not robots
• Post frequently
12. @JackieWolvenJacquelineWolven.com
About Links
• Don’t use Click Here
• Make the link in the text relevant – it tells users what they
are clicking on and it helps Google understand it is
relevant
• Links can be internal – linking to pages within your own
site
• Links can be external – linking to pages that have relevant
content
• You also want links into your site
• PRO TIP: Don’t leave this conference without securing at least 1
guest post on someone else’s blog! Do that for EVERY blog
meetup you attend.