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Excuses, Excuses, Excuse Personas

Mona Patel, CEO of Motivate Design and author of the upcoming book "Reframe: Shift the Way You Work, Innovate, and Think" walks through her process for helping clients overcome internal corporate blocks and personal barriers by helping them identify their own excuse personas.

Each excuse persona has a specific attitude that limits the chance for true innovation to happen. For more information on each excuse persona and reframing problems check out the Fast Company article that talks about 6 out of the 8 (http://www.fastcompany.com/3041047/the-6-excuses-preventing-you-from-designing-a-better-world) or download a free chapter of the book at readytoreframe.com

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Excuses, Excuses, Excuse Personas

  1. 1. A N E X C E R P T F R O M
  2. 2. T H E R E A L P R O B L E M A D I F F E R E N T L E N S A S K W H AT I F F U N N E L V I S I O N T H E M E S B S E X C U S E P E R S O N A S R A P I D R E F I N E E X E C U T E
  3. 3. READY TO REFRAME COM O U T N O W ! O R D E R YO U R S AT

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