Why You Need To Know About Social Media, And Use It
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This presentation was given to five regional conferences. The groups ranged from those already using social media in business, and complete novices.
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Why You Need To Know About Social Media, And Use It
- 6. Facebook: Linkedin: Twitter: More than 500,000 are 50+ in NZ 500,000 are 40+ in NZ Fastest growing segment is 55-64 yr olds
- 23. Case Studies.
- 25. St Kilda Cambridge. Facebook drives 80% of web traffic
- 26. Only Good. Overtook Eco-Store within 6 months of launch
- 27. Social Media Key Channels Facebook: YouTube: Linkedin: Tumblr: Twitter: Instagram: Pinterest: Google+: Snapchat: Fish where the fish are Videos, easily shared, easy to find (SEO) Professional person-person networking Blogging for cool kids Fast breaking, loved by the media Trendy, mobile photo sharing Beautiful, image rich, loved by women Great features, techy, niche user base Young, fun, images that disappear (supposedly)
- 28. Focus on Facebook (for now)
- 29. Focus on Facebook (for now) 2.8M NZers 2.1M return everyday
- 31. 1 Nov - 31 Jan 2015 we had 12,836 visits to the Page, and 8,848,684 total impressions. That means less than 0.15% of our total exposure on Facebook was people visiting the Page. Facebook is not a Website
- 32. Content.
- 33. How to Post.
- 46. Ads - you need to feed the beast