1. MORRIS REYNOLDS II
314.496.7248 – MorrisReynoldsII@gmail.com LinkedIn.com/in/MorrisReynoldsII
BUSINESS OPERATIONS/ SALES PROFESSIONAL
MANAGEMENT ~ MARKETING ~ TRAINING
Negotiation & Analysis
Recruiting & Training
Training & Development
Innovative Sales & Operations Management Professional with over 15 years of
progressive experience. Strong negotiator with the skills to drive business growth.
Recognized for ability to capitalize on new revenue potential, while managing all aspects
of daily business operations. Solid background, proven ability to bridge operational and
business goals to provide productive client solutions. Advanced Proficiency in Microsoft
Office Suite and Internet Explorer.
Business Acumen: Quick study with the ability to easily grasp and apply new ideas and
concepts, maximize sales performance, drive volume, react to trends and increase
Leadership: Able to challenge and motivate others in an atmosphere of mutual respect
YP DALLAS, TX 2014-2016
SENIOR SALES OPERATIONS MANAGER TELESALES ACTIVATION& OPTIMIZATION
Responsible for implementing and optimizing telesales practices and procedures for 8 Call centers to improve overall channel
Directed and coordinated daily activities of the inside sales department.
Reviewed financial statements, sales and activity reports and other performance data to measure productivity and goal
achievement to determine areas needing cost reduction and program improvement.
Established and implemented departmental policies, goals, objectives and procedures; conferred with Senior Leadership as
Developed and implemented marketing strategies including advertising campaigns and sales promotions.
Ensured Quality Team accurately and effectively reduced customer complaints while ensuring the sales channel exceeded
Introduced and managed Telesales Quality Team designed to prevent fraud, reduce customer complaints and improve NPS.
Reduced customer complaint claims from 12.2 M to 7.5M (4.7M) in 2015. Exceeded claims reduction goal of 1.5M. by 3.2M.
Significantly reduced fraudulent activity in the Telesales Channel by monitoring calls and reporting suspicious behavior.
Instigated new Voice Verification Scripting and designed and implemented Telesales Standard Operational Procedures.
Oversaw Dallas YP Telesales Call Center shutdown during 2016 Telesales Call Center Realignments.
YP, (FORMERLY AT&T ADVERTISING SOLUTIONS) St. Louis, MO/Dallas, TX 2007-2014
AREA SALES MANAGER
Led a team of Sales Representatives who were responsible for retaining and growing over $6 Million Annual Revenue. We connected
buyers and sellers through a multi-platform approach; print, internet and emerging technologies.
Conducted hiring, discipline, payroll while training, motivating and developing sales representatives.
Gathered and organized information to plan advertising campaigns and identify and develop contacts for promotional
Conferred with department heads and staff to discuss various topics around product development & improvement
Conferred with YP’s advertisers (potential advertisers) to provide sales, marketing and/or technical advice.
Read professional literature to stay informed on trends, competition, innovations and changes that affected advertising sales.
Formulated plans to extend business with established accounts and to transact business as agent for advertising accounts.
Provide presentation and product demonstration support during the introduction of new products and services to field staff
Represent company at trade association meetings to promote products.
MORRIS REYNOLDS II
Selected to serve as the “St. Louis Interim Sales & Operations Manager”; Managed 80 Employees (Managers and Sales
Selected by peers/employees as YP’s first “Playing to Win - Leadership Award Winner” - 2012.
Consistently ranked in the top 10% of Management in the Southwest Region.
Handled 30M of Print & Online Revenue with a Net 3% higher than all managers during my sale management tenure.
Liaison, Sales Marketing Expert, for the office on numerous product rollouts. Designed and facilitated numerous training
sessions for the office to aid in reaching organizational goals.
Led multiple teams that resulted in the highest ranking teams in the local and regional offices.
2008-2009 Recognized as being one of the top managers (Top 5%) with the CEO Achievement Award.
AT&T YELLOW PAGES St. Louis, MO 2003-2007
Handled multiple accounts in excess of $1 milliondollars throughout St. Louis region. Created advertising programs combining new
and existing products and services, i.e. Print yellow pages, Internet yellow pages and Search Engine Marketing.
Prepared and negotiated advertising and sales contracts, delivered sales presentations to new and existing customers to sell
new advertising programs, and to protect and increase existing advertising.
Explained to customers how specific types of advertising will help promote their products or services in the most effective
Maintained assigned account bases while developing new accounts.
Processed all correspondence and paperwork related to accounts.
Delivered advertising or illustration proofs to customers for approval.
Drew up contracts for advertising work, and collect payments due.
Located and contact potential clients to offer advertising services.
Provided clients with estimates of the costs of advertising products or services.
Obtained and studied information about clients' products, needs, problems, advertising history, and business practices to offer
effective sales presentations and appropriate product assistance.
Determined advertising medium to be used, and prepare sample advertisements within the selected medium for presentation
Consulted with company officials, sales departments, and advertising agencies to develop promotional plans.
Attended sales meetings, industry trade shows, and training seminars to gather information, promote products, expand
network of contacts and increase knowledge.
PREMISE SALES, 2006-2007
First to Sell New Product (Editorial Guide) in the St. Louis Region.
Exceeded Annual Internet Objective within the First 3 Months.
Executed the Largest Yp.com Sale in the Region to a National Chain Valued at over $100K Annually.
Promoted to Area Sales Manager.
TELEPHONE SALES, 2003
Finished in the Q3 Top 20 of the Southwest Region (out of 350 reps).
First Representative to Sell New Product (Leader Ad) in the St. Louis Region.
Finished in the Q2 Top 30 of the Southwest Region (out of 350 reps).
Served as Peer Mentor to assist and train new sales representatives.
Promoted to Outside Sales/Premise Representative.
ENTERPRISE RENT-A-CAR St. Louis, MO 2002-2003
ACCOUNT EXECUTIVE II, 2002-2003
MANAGEMENT TRAINEE I, 2002
CAREER PROGRESSION (CONT.)
MORRIS REYNOLDS II
EDUCATION & CERTIFICATIONS
ST. LOUIS UNIVERSITY, Saint Louis, MO
BACHELOR OF SCIENCE, BUSINESS ADMINISTRATION (MANAGEMENT), MINOR (HUMAN RESOURCES)
GOOGLE ADWORDS CERTIFIED ~ AT&T LOCAL MEDIA CERTIFIED ~ YAHOO LOCAL AMBASSADOR
CO-OP BOARD AGENT – NATIONAL LABOR RELATIONS BOARD
NURSING ASSISTANT – SAINT LOUIS UNIVERSITY HOSPITAL
FIELD COUNSELOR – SAINT LOUIS AGENCY ON TRAINING & EMPLOYMENT
RECREATION ASSISTANT – SAINT LOUIS HOUSING AUTHORITY
COMMUNITY DEVELOPMENT ASSISTANT (RA) – RESIDENCE LIFE, SAINT LOUIS UNIVERSITY
CUSTOMER SERVICE REPRESENTATIVE – DEPARTMENT OF HEALTH, SAINT LOUIS COUNTY GOVERNMENT
YMCA- BOYS BASKETBALL COACH DALLAS, TEXAS