SlideShare verwendet Cookies, um die Funktionalität und Leistungsfähigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen. Wenn Sie diese Webseite weiter besuchen, erklären Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden. Lesen Sie bitte unsere Nutzervereinbarung und die Datenschutzrichtlinie.
SlideShare verwendet Cookies, um die Funktionalität und Leistungsfähigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen. Wenn Sie diese Webseite weiter besuchen, erklären Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden. Lesen Sie bitte unsere unsere Datenschutzrichtlinie und die Nutzervereinbarung.
I am Moriya Kassis
I am here because I am a nerd
who party at and with my beloved
Product Managers communities.
You can find me at
I founded ProdcudtTank TLV on January
Yes, we just celebrated our 1 year
ProductTank provides an opportunity for Product Managers
working for (or wanting to work for) digital/web/mobile companies
in Tel Aviv to exchange ideas and experiences about Product
Management, Business Modelling, Metrics, User Experience and
all the other things that get us excited.
Events include talks from guest speakers on topics around
Product Management, networking opportunities, and a good old-
fashioned chin-wag over a beer or two. We're open to companies
big and small.
We also welcome early-stage technology businesses looking to
learn how to get their ideas off the ground.
1,732Members on Meetup
12 & 25Meetups and speakers to date!
1,184Members on Facebook
I founded Product of Things on August 2016
First there was Hardware.
Then came Software.
Now, it’s all about Product of Things: Hardware and Software
combined in the era of products, when product is more than its
Product of Things is a unique guild for HW and SW Product
Management enthusiasts dealing with the challenges of creating
products in the IoT domain and its enablers: robotics, AR/VR,
3D printing, drones and many more.
While there are meetups for the PMs work with digital products,
no one deals with the unique process of creating the magic
behind a product you can grab, feel and hopefully, enjoy.
A community of purpose and
a community of interest in one
People want to connect with other people, to
⊙ to ask and answer questions
⊙ to entertain, to brag, to argue,
to teach, to support or condemn.
But above all, they participate in
to get and give answers to questions.
People have questions,
and they want to connect
with people in places
where they can get and
JUST TALK TO
or code their
In a world where you want everyone
to know what you had for lunch, you
don’t want your co-worker to know
that you have the solution for their
You want the whole world to know it.
In many ways, they do. There are
⊙ Code Libraries
⊙ Internal groups in organizations
⊙ Alumni networks and many more.
However this is not enough,
1. As professionals are looking for ways to
learn from others, outside of their
2. As many of these answers are hard to
explain in writing only
know how to utilize
Moreover, in many
don’t know other
their own company.
With the rise of
startups, one may
not find within their
person who can
provide us an
answer to our
question. On the
other hand, startups
hold knowledge that
is sometimes bigger
than “their own
-it’s difficult to find the words to
describe both these questions and
So… Is There
Or even somewhat
less of a
Keep the Internet Personal.
“Community management is a
misnomer… it’s less management and
Your customers, partners, etc. are going to
be talking one way or another, this is a
way to participate, understand, and
occasionally direct the conversation. A
community can also do things you can in
ways you can’t.”
Have a very clear
DeadLines and KPIs
you like to
work and do
With these goals in mind, when it gets harder - you may want
to compromise on a few things. That’s OK.
Except for one: Don’t ever compromise on the content you
provide to your audience.
Make sure to provide sales-pitch-free high value content.
are no right
Make sure to
Be aware of the
English vs. other
This issue is
between all members
Newbies and Experienced
act like Obi-
and not like
know how to
Your #1 way
to make your
better is by
talking to its
for this to
come to your
door but ask
Bring an interaction
small- to medium-sized
to what they
and see what