Anna Witteman

icemobile anna witteman ux ux research user testing small data brandloyalty retail user experience user research agile big data design thinking design experience map user qualitative research experience mapping users usability emma haagen customer journey data research scrum amsterdam hans ruitenberg loyalty usability testing interaction design no data bad consumer data consumer data moment of truth mom test gold opportunity business strategy thick data metrics strategy us research adaptive path ux insight 2017 feeling emotions moments of truth touchpoints service design ideo what ux lab causation why motivations data driven design data-driven arnoud andeweg data science experience correlation agile teams tapost2016 agile software development pulse ux product development riga tapost pulse mobile development potential data analytics retail loyalty congress rlc2016 ux design ladies that ux ladies that ux amsterdam customer experience development food apps expert data storytelling meetup product manager product director scrum team empathy customer focus masterclass rlc2015 mobile customer centric innovation improving lean iterations iterative testing tools robin van den oever diy ucd process wireframe flowchart webdesign website roi information architecture