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Hands-on Social Media Workshop: Facebook 101

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Hands-on Social Media Workshop: Facebook 101

  1. 1. Welcome
  3. 3. <ul><li>Social Media Overview </li></ul><ul><li>Facebook: Profile vs. Page </li></ul><ul><li>Page Set Up </li></ul><ul><li>Images </li></ul><ul><li>Apps </li></ul><ul><li>Engagement </li></ul><ul><li>Resources </li></ul>Agenda
  4. 4. ‘ More In Media’ Dorien Morin-van Dam <ul><li>Social Media </li></ul><ul><li>Manager </li></ul><ul><li>Strategist </li></ul><ul><li>Consultant </li></ul><ul><li>Trainer </li></ul><ul><li>Most Active on </li></ul><ul><li>Facebook </li></ul><ul><li>Google+ </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>WordPress </li></ul><ul><li>YouTube </li></ul>
  5. 5. More In Media Brand <ul><li>Recognizable </li></ul><ul><li>Colors : Yellow , Orange & Blue </li></ul><ul><li>Logo : Image Plus Name </li></ul><ul><li>Personal : Picture of Dorien </li></ul><ul><li>Fun, Unique : Orange Glasses </li></ul><ul><li>Duplicated on ALL social media platforms. </li></ul><ul><li>Consistency is key! </li></ul>
  6. 6. More In Media Branding
  7. 7. <ul><li>a small group of elites are briefed in advance </li></ul><ul><li>messages that are tightly scripted to brief the national newspaper, broadcast networks and newsmagazines </li></ul><ul><li>the audience is passive </li></ul>Old Media
  8. 8. <ul><li>ordinary people provide content to others </li></ul><ul><li>ideas and information are passed virally </li></ul><ul><li>consumer generated content alters the laws of control of message </li></ul><ul><li>new social and user driven media </li></ul>New Media
  9. 9. A Lot Of Choices
  10. 10. Benefits of using Facebook <ul><li>If you are DIY, it’s FREE , besides an investment of time. </li></ul><ul><li>It connects you in real time with your clients and customers (your fans) </li></ul><ul><li>Let’s you share a more ‘ casual, behind the scenes ’ look at your office and business. </li></ul>
  11. 11. The FacebookPlatform <ul><li>Gives you widgets, apps and options to personalize your page. </li></ul><ul><li>Connects you with 700 million possible customers and clients. </li></ul><ul><li>Is easily learned and easily accessed from anywhere. </li></ul>
  12. 12. Who should use Facebook? <ul><li>All Business Owners! WHY? </li></ul><ul><li>To Connect with Current Clients and Customers on a more personal and less intimidating, face-to-face level. </li></ul><ul><li>To Establish Your Brand . </li></ul><ul><li>To Market not just your company but YOU as a business owner. </li></ul><ul><li>To use as a R esource for Potential Customers and Clients . </li></ul>
  13. 13. Resource for Social Media News <ul><li>Latest and Greatest Blog Posts </li></ul><ul><li>Newest Social Media Gadgets </li></ul><ul><li>Relevant Up-To-Date Content </li></ul><ul><li>Social Media Peeps </li></ul><ul><li>Subscribe to www.moreinmedia.com </li></ul><ul><li>Follow </li></ul><ul><li>@MoreInMedia </li></ul>
  14. 14. Profile vs. Page <ul><li>Businesses are only allowed to create pages NOT profiles. </li></ul><ul><li>A business which opens a profile page is in direct violation of Facebook’s ‘Terms of Use’. </li></ul>
  15. 15. Profile vs. Page <ul><li>Facebook Pages cannot add people as friends. They can ‘only’ like other Facebook Pages. </li></ul><ul><li>When companies like each other on Facebook, they can help promote each other’s content. </li></ul>
  16. 16. Profile vs. Page <ul><li>There is a 5000 friend limit on each profile. </li></ul><ul><li>You can have an unlimited number of fans on your Facebook Page. </li></ul>
  17. 17. Profile vs. Page <ul><li>Profiles can interact in Facebook Groups! We love and use groups! </li></ul><ul><li>Facebook Pages can not interact in groups, however, they can create events, just like a profile can. </li></ul>
  18. 18. Why your business should use Facebook Pages: Facebook says so.   Read their Terms of Use.
  19. 19. Why your business should use Facebook Pages: Pages offer unique tools , such as apps, widgets and visitor analytics. If you’re going to market on Facebook, you might as well market right and take advantage of these great tools!
  20. 20. Why your business should use Facebook Pages: Unlimited Fans!  Personal Profiles have a limit of 5,000 friends. Business Pages can have UNLIMITED Fans.
  21. 21. Why your business should use Facebook Pages: Lastly, do it for your fans.  I don’t like it when businesses request to be my friend. Allowing someone to be my friend is personal. Having a business as a friend is way too close for comfort. Do your fans a favor and use a Facebook Page. Again, it also violates FB rules.
  23. 23. Create a Page
  24. 24. Create A Profile <ul><li>Add information to all fields </li></ul><ul><li>Add website </li></ul><ul><li>Use Keywords </li></ul>
  25. 25. Facebook Page Information Fill Out ALL Fields
  26. 26. Use such as <ul><li>Myrtle Beach </li></ul><ul><li>Social Media </li></ul><ul><li>Workshops </li></ul>KEYWORDS
  27. 27. Facebook Username <ul><li>The reasons someone might want a Facebook [Personal Profile] Username are: </li></ul><ul><li>to stand out in the crowd, to be different </li></ul><ul><li>to be easily recognized by others </li></ul><ul><li>to remember their Facebook Personal Profile address i.e. ‘plate number’ </li></ul><ul><li>to easily share their Facebook Personal Profile i.e. ‘plate number’ when asked </li></ul><ul><li>More In Media Blog Post: </li></ul><ul><li>http://moreinmedia.com/2011/07/facebook-profile-username/ </li></ul>
  28. 28. Fan Page Vanity URL <ul><li>You can get a Vanity URL right now for your Fan Page if you have at least 25 fans on your Fan Page. </li></ul><ul><li>All the same reasons for getting a username for your personal profile apply to a vanity URL for your Facebook Fan Page. </li></ul><ul><li>More In Media Blog Post: </li></ul><ul><li>http://moreinmedia.com/2011/07/how-to-get-facebook-vanity-url/ </li></ul>
  29. 29. Vanity URL www.fb.com/MoreInMediaCompany
  30. 30. <ul><li>Profile Banner </li></ul><ul><li>Banner Images </li></ul>Images
  31. 31. Upload Images <ul><li>To Upload Images to your Facebook account do the following: </li></ul><ul><li>On the TOP Bar, click on ‘Photo’ </li></ul><ul><li>Click on ‘Upload a Photo’ </li></ul><ul><li>Hit ‘Choose File’ </li></ul><ul><li>Then ‘say something about this photo…’ </li></ul><ul><li>AND HIT SHARE </li></ul>
  32. 32. Profile Banners
  33. 33. Profile Banner <ul><li>♦ Large Banner Size </li></ul><ul><li>180x540 </li></ul><ul><li>♦ Thumbnail will be cropped to </li></ul><ul><li>170x170 </li></ul><ul><li>♦ Top Row Images (5) </li></ul><ul><li>97x68 each </li></ul><ul><li>*Tag them to your page to make them ‘stick’* </li></ul>
  34. 34. More In Media <ul><li>Banner </li></ul><ul><li> Thumbnail </li></ul>
  35. 35. Banner <ul><li>How to Make the Best Use of this </li></ul><ul><li>Free Space </li></ul><ul><li>Do this first – upload your full-size profile picture – 540 pixels high and 180 pixels wide. Grab your designer or Photoshop friend!  Aviary , FotoFlexer or Picnik are free photo editing tools </li></ul>
  36. 36. Banner <ul><li>Keep your branding consistent. Facebook allows you to promote your products or services on your Fan Page – so go for it! </li></ul>
  37. 37. Banner <ul><ul><li>Include a photo of you in your profile picture – its about connecting with people. </li></ul></ul>
  38. 38. Banner <ul><li>Include your core offering so your visitors can see immediately how you can help them. </li></ul>
  39. 39. Images <ul><li>Edit your own logo for special posts by using Aviary, FotoFlexer or Picnik, all free. Or use Photoshop. </li></ul>
  40. 40. Image Permission <ul><li>You should have ANYONE who’s featured in your images and/or videos sign a release form. Sample forms can be found online and should be re-printed on your business letterhead. We recommend having your attorney look it over for legal reasons. </li></ul><ul><li>Do NOT post and use images you’ve ‘found’ on the web. </li></ul>
  41. 41. <ul><li>To find apps… </li></ul><ul><li>Do a search on Facebook </li></ul><ul><li>Look at what apps other pages use </li></ul><ul><li>Ask your friends </li></ul><ul><li>Look at pages in your industry </li></ul><ul><li>Do a ‘tab’ search on your most favorite Facebook pages </li></ul>Apps
  42. 42. Apps/Tabs <ul><li>To add ANY App/Tab to your PAGE, you have to go to your PROFILE to add it and give permission. </li></ul><ul><li>To change the ORDER of the tabs on your page, click ‘edit’ on your page, right underneath your tabs. </li></ul>
  43. 43. Apps/Tabs Examples <ul><li>Booshaka – Top Fans </li></ul><ul><li>Twitter – Tweets to Pages </li></ul><ul><li>Networked Blogs </li></ul><ul><li>Reviews </li></ul><ul><li>Realtor.com listings </li></ul><ul><li>YouTube </li></ul><ul><li>Contact Me </li></ul><ul><li>Calendar </li></ul><ul><li>And many, many more! </li></ul>
  44. 44. Search Facebook Easy as 1-2-3 <ul><li>In the top white bar, type your search term. </li></ul><ul><li>Click ‘More Results’ at the bottom of the search results. </li></ul><ul><li>‘ All results’ will show up on the left. You then can define your search by clicking on any of the tabs. </li></ul>
  45. 45. REMEMBER: It’s SOCIAL Media! Engagement
  46. 46. DO THIS FIRST Find as many friends as you can! You can have up to 5000. #1
  47. 47. Friend Finder <ul><li>On the right side of your Facebook Profile page, you’ll find ‘people you may know’ </li></ul><ul><li>Click on it, and you can search by </li></ul>hometown current city high school mutual friend college or university employer graduate school
  48. 48. Engagement: Step 2 <ul><li>Invite all your Friends to LIKE your Page! </li></ul><ul><li>Log-in as YOU. </li></ul><ul><li>Go to your page, as YOU. </li></ul><ul><li>You will find an ‘invite friends’ icon  </li></ul><ul><li>Invite ALL your friends to like your page. </li></ul>
  49. 49. Person to Business Engagement <ul><li>Like pages in your industry </li></ul><ul><li>Like local pages </li></ul><ul><li>Like association pages </li></ul><ul><li>Like your friends’ pages </li></ul><ul><li>Like local news pages </li></ul><ul><li>Like pages of your fellow group members </li></ul>
  50. 50. Person to Businesses engagement <ul><li>Like them as YOU, and leave your link behind by @tagging your own page. </li></ul>How to Engage?
  51. 51. @Tag a Person <ul><li>If you are FRIENDS with a person, you can tag them in a post on your personal profile. We recommend doing that for three reasons: </li></ul><ul><li>They get a notification on their profile that they are tagged. </li></ul><ul><li>It helps with their Egderank. </li></ul><ul><li>Other friends can connect with your friend if they like the post without doing a FB search. </li></ul>
  52. 52. <ul><li>Edgerank is what your posts are ‘worth’ in the newsfeed of others. </li></ul><ul><li>It’s Facebook’s algorithm that dictates “News Feed Optimization” and allows only a subset of the stories generated by your friend to keep users from getting overwhelmed. </li></ul><ul><li>Three factors: affinity or the relationship between the creator and user, interaction with the object (likes, comments, etc.) and timeliness . </li></ul>Edgerank
  53. 53. Like-Share-Post <ul><li>Best Advice Ever: </li></ul><ul><li>Share posts of those you respect, like, or want to connect with. </li></ul><ul><li>Click ‘like’ when you read a post and it makes you laugh, cry, excited, etc. </li></ul>Clicking ‘like’ is free. Posting is free. Sharing is free.
  54. 54. Engagement: Step 3 <ul><li>Business To Business (B2B) Engagement </li></ul><ul><li>Like pages in your industry </li></ul><ul><li>Like local pages </li></ul><ul><li>Like association pages </li></ul><ul><li>Like your friends’ pages </li></ul><ul><li>Like local news pages </li></ul><ul><li>Like pages of your fellow group members </li></ul>
  55. 55. B2B engagement <ul><li>Like them as YOUR PAGE and share, like and comment and leave great content behind. </li></ul><ul><li>*Show that you know about your industry by leaving relevant and interesting comments* </li></ul><ul><li>Tag their page when you share a post. </li></ul>How to Engage?
  56. 56. @Tag a Page <ul><li>As a page, after you’ve liked the page, you can @tag the page and give them a ‘shout out’ </li></ul>
  57. 57. @Tag a Person <ul><li>You can ALSO @tag a person on your page as a page AFTER they have left a comment on a post. </li></ul>
  58. 58. Engagement: Step 4 Use what you’ve got!
  59. 59. You have a Profile… … Use it to market your Page!
  60. 60. Link your Profile to your Page! Great article, great ideas. http://mashable.com/2012/01/04/facebook-banner-creators/
  61. 61. List your Page as your Work
  62. 62. Engagement: Step 5 Did you know you had TWO? Use BOTH your newsfeeds
  63. 63. Newsfeed <ul><li>Your Newsfeed is unique to your account, for your profile, as well as your page. </li></ul><ul><li>You’ll see posts of people you are friends with, or in case of a Fan Page, posts of pages you’ve liked. </li></ul><ul><li>You can share posts you find in your newsfeed, ‘like’ the posts or comment on them. </li></ul>
  64. 64. Engagement: Step 6 Use a Posting Schedule
  65. 65. Posting Schedule Example – See Hand Out
  66. 66. Frequency of Posts <ul><li>First and foremost: Do what you can do! </li></ul><ul><li>However, for optimum EdgeRank and constant engagement with your fans, recommended is a 3-5 times a day posting schedule! </li></ul>
  67. 67. Benefits to Planning <ul><li>Get more done </li></ul><ul><li>Defined plan to follow </li></ul><ul><li>No duplicate posts/actions </li></ul><ul><li>Easy to delegate tasks </li></ul><ul><li>Analysis </li></ul><ul><li>Monitoring </li></ul>
  68. 68. Planning Adjusting Goals and Objectives Execution Analysis and Monitoring
  69. 69. Time Management <ul><li>www.hootsuite.com </li></ul>Dashboard-Style Scheduling
  70. 70. ‘Linking Saves Time’ <ul><li>Link Facebook to Twitter: every post becomes a tweet. </li></ul><ul><li>DO NOT link Twitter to Facebook! </li></ul>
  71. 71. Linking Accounts <ul><li>http://facebook.com/twitter/ </li></ul><ul><li>To link Facebook to your Twitter account. Your posts become tweets </li></ul>
  72. 72. Contact Information: