Love Promise – Subaru Loves the Earth
April E-Waste Event Recap

272,212 lbs

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Collection
# of Pickups # of lbs # of CRT’s Total Cost
PHL 60 124,262 1,759 $123,212.70
DCA 44 89,061 1,289 $88,591.85
ATL 44 37,490 453 $36,396.50
ORL 36 21,399 280 $20,989.15
EST 184 272,212 3,781 $269,190.20

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Social Media
Facebook

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Social Media
Twitter

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CareConnect

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CareConnect – Sales and Service
Sales Market Drivers
Region/Zo
ne
# of Times
Sent
Unique
Customer
Communic
ations
# of Email # of Emails
Opened
% of
Emails
Opened
# of Emails
Clicked
% of
Emails
Clicked
Eastern 336 482,872 482,893 97,776 20.25% 7,172 1.49%
PHL 106 197,594 197,605 38,030 19.25% 3,254 1.65%
DCA 84 147,824 147,828 30,409 20.57% 2,132 1.44%
ATL 82 89,825 89,829 18,681 20.80% 1,165 1.30%
ORL 64 47629 47631 10656 22.37% 621 1.30%
Service Reminders
# E-mails - 29,829
# E-mails Opened - 11868
% of E-mails Opened - 39.79%
# of E-mails Clicked - 2404
% of E-mails Clicked - 8.06%

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Retailer Websites

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Retailer Websites – “E-Waste Event” Page
Visits Views Entries Bounces Bounce
Rate
Exits % of
Exits
Avg Time
East 4,884 5,047 3,110 2,859 91.9% 3,721 0.3% 00:01:17
PHL 2,207 2,263 1,503 1,390 92.5% 1,743 0.4% 00:01:06
DCA 1,278 1,315 852 784 92.0% 987 0.4% 00:01:05
ATL 906 934 507 464 91.5% 640 0.2% 00:01:01
ORL 493 535 248 221 89.1% 351 0.2% 00:03:03

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Retailer Websites – Love Promise Page
• Love Promise Page View from March to April
• 351 Love Promise Story Submissions
– 177 Pre-Event
– 174 Post-Event
• 20 were Retailer generated

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Retailer Websites – Love Promise Page

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Overall Assessment
• Retailers like turn-key
• Love Promise Awareness vs. E-Waste Awareness
• We need more time for execution
– Boxes
– DDC
– CareConnect
• Shorten the time frame of program
• Partnering with the right vendor is key

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Questions?