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The Seybold Report • Volume 15, Number 4 • February 23, 2015
Volume 15, Number 4 • February 23, 2015
ISSN: 1533-9211
Chicago-Kent College of Law Admitted
Students Yield Campaign
A PODi Digital Printing Case Study
IIT Chicago-Kent College of Law, the law school of Illinois Institute of Technology, is nation-
ally recognized for the scholarship and accomplishments of its faculty and student body.
The second oldest law school in the state of Illinois, Chicago-Kent has a history marked by
innovation and excellence.
Xerox Announces the Xerox Rialto 900
Inkjet Press
In February 2013, Xerox announced the company had acquired Impika, a company with
considerable expertise in developing industrial inkjet imaging devices. Fast forward two
years, and Xerox introduces a 600 dpi roll-to-cut sheet inkjet press based on Impika tech-
nology: the Xerox Rialto 900 Inkjet Press.
Briefly Noted: Recent Tweets of
Interest
The Latest Word
„„ Xeikon Launches Xeikon 9800 Digital Color
Press
„„ Canon Solutions America Ships Océ
VarioPrint i300
„„ Inca Launches Field-Upgradeable Onset
R40LT Flatbed Printer
„„ Kodak Introduces Black and White Inkjet
Press
„„ XMPie Releases Version 8.2 of uStore
„„ EBSCO Announces Acquisition of YBP
Library Services
„„ IBISWorld Releases Updated Printing in
Canada Industry Market Research Report
„„ Callas Software Releases pdfChip for HTML
to PDF Conversion
„„ Software Consulting Services Announces
Sales and Major Upgrades
„„ Marketresearchreports.biz Offers Report on
Global Advertising Digital Press Industry

The Seybold Report • Volume 15, Number 4 • February 23, 2015 2↵ HOME
Chicago-Kent College of Law Admitted Students
Yield Campaign
A PODi Digital Printing Case Study
„„ Vertical Market: Education
„„ Business Application: Direct Marketing/Lead Generation
Objectives
IIT Chicago-Kent College of Law, the law school of Illinois Institute of
Technology, is nationally recognized for the scholarship and accomplish-
ments of its faculty and student body. The second oldest law school in
the state of Illinois, Chicago-Kent has a history marked by innovation and
excellence.
Despite its illustrious reputation, the school was challenged with a low
yield rate—the percentage of admitted students who ultimately enrolled.
Chicago-Kent is also affected by the nationwide trend of declining num-
bers of college applicants.
Chicago-Kent hosted various events and visit days throughout the Spring
to invite admitted students to get a better feel for the school. However,
the school did not have a strong program in place to stay in touch with
admitted students between February and June.
School administrators, working with the school’s printing service provid-
er, Rider Dickerson, developed a multi-phase communication program
with the following objectives:
„„ Keep Chicago-Kent College of Law top of mind with admitted
students,
„„ Increase attendance at admitted student visit days, and
„„ Encourage admitted students to enroll and make their tuition
deposits.
Results
„„ Attendance levels on Friday visit days in March and April increased
178% over previous year levels.
„„ Attendance levels at the Admitted Student Weekend in April
increased 83.6% over the previous year.
Despite its illustrious reputation, the school was challenged with a low yield rate—the
percentage of admitted students who ultimately enrolled. Chicago-Kent is also affected
by the nationwide trend of declining numbers of college applicants.

„„ The number of tuition deposits through April 15th increased 52.4%
„„ Interestingly, the May Deans programs saw a decrease in
attendance, but this was attributed to the fact Chicago-Kent had
more visitors at the beginning events of the campaign and already
had 52.4% more tuition deposits.
„„ The number of students who made both deposits by June 15th
increased 18.2%.
Target Audience and Messaging
The targeted audience for this campaign was admitted students. The
primary message of the communications was to encourage students to
visit the campus. This call to action was important because the school’s
adminstrators know once a student visits the likelihood he or she enrolls
increases substantially.
Campaign Architecture
Rider Dickerson developed a three-phase communication program to
keep students thinking about Chicago-Kent College of Law.
Phase One: Encouraging Campus Visits
Chicago-Kent College of Law offers admitted students several opportuni-
ties to visit the school: Campus Visit days, Admitted Students Weekend,
and two Dean’s Programs. Rider Dickerson used personalized postcards
to promote the Friday visit days and Admitted Students Weekend. Stu-
dents who did not respond to the initial postcard received a follow-up
e-mail and a letter ten days later.
Admitted students were informed about the May Dean’s Programs
through personalized letters and e-mails. In each case, the call to action
was to visit a Personalized URL to RSVP for the events.
Once on their personalized site, students had the opportunity to register
for an event, request to be contacted by current students, alumni or fac-
ulty, and share information about their interests.
The microsite also provided links to Chicago-Kent’s admitted students
Web site, student Facebook group, current student profiles and addi-
tional information about the school. Rider Dickerson and Chicago-Kent
were able to track all of the campaign traffic with real time reporting and
analytics.
Phase Two: Communicating the Value of Chicago-Kent
Rider Dickerson sent a series of static brochures focusing on different
values of the Chicago-Kent school of Law to admitted students to keep
the school top of mind while they were making their enrollment decision.
Phase Three: Encouraging Tuition Deposits
Rider Dickerson sent a series of e-mail messages and text messages to
students to remind them to make their tuition deposits.
Chicago-Kent College of Law offers admitted students several opportunities to visit the
school: Campus Visit days, Admitted Students Weekend, and two Dean’s Programs. Rider
Dickerson used personalized postcards to promote the Friday visit days and Admitted
Students Weekend. In each case, the call to action was to visit a Personalized URL to
RSVP for the events.

The Seybold Report • Volume 15, Number 4 • February 23, 2015 4↵ HOME 4
Creative
Rider Dickerson developed a consistent look and feel for all the commu-
nication touch points—direct mail, e-mail, and microsite pages—to en-
sure a seamless experience for prospective students. The firm’s designers
used bold colors to attract attention and also matched the color scheme
of Chicago-Kent’s Web site.
Reasons for Success
The Chicago-Kent College of Law was so pleased with the results of this
campaign the administrators decided to expand this integrated market-
ing strategy to the school’s communications with prospective students.
One of the key factors in the success of this campaign was the effort Rider
Dickerson put in up-front to map the communication process with the
goal of staying in continuous contact with admitted students. The mul-
tiple, cross-channel touch points admitted students received provided
consistent messages about the value of Chicago-Kent College of Law.
About This Study
„„ Client: Chicago-Kent College of Law www.kentlaw.iit.edu, IIT
Chicago-Kent College of Law, the law school of Illinois Institute
of Technology, is nationally recognized for the scholarship and
accomplishments of its faculty and student body. The second
oldest law school in the state of Illinois, Chicago-Kent has a history
marked by innovation and excellence.
„„ Service Provider: Rider Dickerson www.riderdickerson.com, Rider
Dickerson is a Chicago, Illinois-based print and digital solutions
company known for its creative thinking and high standards of
client service. Rider Dickerson is committed to providing clients
with innovative solutions and outstanding customer service.
„„ Hardware: HP Indigo 7500
„„ Software: Variable data: Printable Fusion Pro, PURLs, landing pages,
e-mails: MindFireInc Look Who’s Clicking
Rider Dickerson developed a consistent look and feel for all the communication touch
points—direct mail, e-mail, and microsite pages. The firm’s designers used bold colors to
attract attention and also matched the color scheme of Chicago-Kent’s Web site. On the
printed pieces Rider Dickerson also included images match to the recipient’s gender.

„„ Target Audience: 1,354 prospective students
„„ Distribution Date: February-June 2013
About PODi
PODi (www.podi.org) is a global, vendor-neutral, not-for-profit organiza-
tion with hundreds of printing industry members. The organization cre-
ates demand for marketing, print-on-demand and packaging applica-
tions powered by digital print, promotes understanding and adoption
of efficient production workflows, and helps members build successful
print-related businesses.
PODi achieves its objectives through Webinars, blog articles, innova-
tive sales training techniques, an annual AppForum (www.appform.org),
thought-leadership conference, and a comprehensive library of more
than 500 worldwide digital printing and marketing case studies, research
reports, and workflow product briefings. For more information, please
see www.podi.org. TSR
PODi Update: 2015 AppForum Moved to May 11-13
Editor’s note: the following text is an update on the PODi AppForum pro-
vided by Greg Cholmondeley, PODi’s Director, Workflow Practice. “Ya got-
ta listen to your customers. We tried structuring AppForum with longer,
deeper interactive workshops and our early bird attendance just was not
where it needed to be.
So, we postponed it, and reached out to get the message to recast it as a
community-based learning event. It will be fun. It will be driven by a PODi
member Advisory Team with the content will largely delivered by attend-
ees. It will have more entertainment. Finally, it will now be May 11-13 at
Harrah’s in Las Vegas, so it will be warm enough to possibly have some
poolside structured social learning activities. Yeah, it is going to be valu-
able and a good time.” TSR

Xerox Announces the Xerox Rialto 900 Inkjet Press
In February 2013, Xerox announced the company had acquired Impika, a
company with considerable expertise in developing industrial inkjet im-
aging devices. Fast forward two years, and Xerox introduces a 600 dpi
roll-to-cut sheet inkjet press based on Impika technology: the Xerox Ri-
alto 900 Inkjet Press.
Xerox made the official announcement at a press conference the compa-
ny held February 24, 2015 at this year’s Hunkeler Innovationdays. Long-
time Seybold Report contributor Kurt Wolf attended the press conference
and took a look at the equipment and spoke with Xerox representatives
after the press conference.
We look forward to presenting Wolf’s take on the equipment and his
other coverage of the event in a future issue of this newsletter. For now,
though, here are the basics about the new press Xerox is hoping will help
the company cross the bridge to a corporate future which includes more
inkjet-based digital presses.

„„ 600 x 600 dpi x 2-bit print resolution;
„„ Integrated cutter and stacker;
„„ 48 mpm – 320 ipm 1-up, single pass, duplex A4;
„„ Substrates: 60-160 gsm on uncoated untreated, inkjet treated,
inkjet matte coated papers;
„„ Missing jet detection and duplex matching integrated and
automated;
„„ Choice of a PDF or IPDS digital front end;
„„ HD Aqueous Pigment Ink, Impika Drop on Demand Piezoelectric,
„„ Automated IQ optimization using 3 drop sizes: 4, 7, 11 pL.

A Bridge to the Future
To be sure, Xerox representatives speaking during the pre-launch briefing
for journalists held earlier this month and at the press conference held at
the event, did not present the new digital press as a bridge to the future
of the company. This is our interpretation.
The representatives positioned the device as a good fit for what they
described as a device suitable for an underserved segment of the digital
press market—a full-color device with a small footprint, an affordable
entry level price (pricing starts at $600,000 US$), and higher speeds (pos-
sible with roll-to-cut sheet imaging versus cut sheet).
Put all these features and capabilties together, Xerox says, and the result
is a device capable of reaching a big group of printing companies wish-
ing for high quality inkjet imaging devices at high-enough production
speeds (1.5 to 5 million impressions a month). “We are creating a new,
disruptive inkjet market segment with the Rialto 900 and there is room
for everyone,” says Paul Morgavi, Chief Operating Officer, Inkjet Division,
Xerox and General Manager, Impika. “The Rialto 900 changes the playing
field by merging the cut sheet, inkjet, and offset worlds—an important
convergence for providers looking for a competitive edge and for print’s
long-term survival.”
Our Take
It was clear when Xerox purchased Impika the company was looking for a
way to enter the inkjet imaging market in a new (to Xerox) way. It is clear
Xerox feels the Rialto 900 sits squarely in the convergence zone where
companies printing personalized direct-mail, statements, and books are
looking one device for all these purposes. Xerox is hoping the company’s
workflow and finishing options will help attract buyers, as well.
How well Xerox will succeed with this product will take a few years to
reckon. However, it is clear from this initial offering Xerox is into inkjet im-
aging in a big way now. We are reminded of how small the news brief in
the Seybold Report on Publishing Systems was in 1990 when we published
our first word on the Xerox DocuTech. What we published then was basi-
cally a first-look news brief including the sum total of all the facts known
at the time. And, look how that product innovation turned out for Xerox
and the entire printing industry. TSR
Editor’s Note: all images in this article were provided by Xerox.
The Xerox Rialto 900 Inkjet Press measures 11.9 x 5.1 feet (3.58 x 1.55 meters), including
the press tower.

Follow us on Twitter: @thejossgroup and @seyboldreportBriefly Noted: Recent Tweets of Interest
„„ Markzware ‫‏‬@Markzware InDesign to QuarkXPress Data Conversion
with Markzware’s ID2Q: InDesign to QuarkXPress Data Conversion
with Ma... http://bit.ly/1BVlJhK
„„ AIGA @AIGAdesign #AIGAdesign Jobs’ the exclusive job board
for our members – & the 1st place to turn to find your next
opportunity: http://www.aiga.org/faq-design-jobs/ …
„„ PrintCan @PrintCan EFI and Konica Minolta expand on business
agreement http://ow.ly/JBi1R
„„ Adobe Illustrator @Illustrator Enjoy this vector tribute to @
TheAcademy winners & nominees by @OrlandoArocena. See more:
http://bit.ly/1vsNKuG
„„ Adobe Acrobat @Acrobat Give your drawing markups a new color
http://adobe.ly/18i2ouF #tips
„„ Behance @Behance The first art & design book to curate content
exclusively from Behance will arrive in MARCH! http://on.be.net/
SuperModified
„„ CanonUSApro @CanonUSApro We cannot wait to discuss Wedding
& Portrait #Photography at #WPPI2015 next week. http://canon.
us/WNYh
„„ Memjet @memjet Innovative #packaging for #wine can cause
problems. Read about Paperboy Brand’s troubles at http://tinyurl.
com/n7otvkg
„„ Adobe Muse @AdobeMuse Create popup or clickable hotspots
on an image in #AdobeMuse. @Terrylwhite shares how. http://bit.
ly/17U6s3j
„„ PrintCan @PrintCan EFI and Konica Minolta expand on business
agreement http://ow.ly/JBi1R
„„ Inkbot Design @Inkbotdesign Top 100 fonts of 2014 http://buff.
ly/1BLBBmO
„„ re:DESIGN @PaulBiedermann Typographic Tuesday! Check out all
the amazing things that can be done with type, letters and words.
>> http://pinterest.com/paulbiedermann/typographic-design/ …
„„ Eye magazine @eyemagazine Our friend the pencil. How a simple
tool changed humanity, http://bit.ly/1Dksfwf @SecretPencils via @
CampaignDrawing
„„ GraphicDisplayWorld @GDWtweets @MTEX_UK to offer UK first
for direct-to-textile print solutions at @Signanddigital UK – http://
shar.es/1WCVdU #SDUK
„„ MediaPost @MediaPost WSJ Launches First Global Ad Campaign In
A Decade http://bit.ly/1DgxbCw @mp_mcclellan
„„ Matthew David @matthewadavid The 10 Commandments of
Typography http://buff.ly/1B9j7gj
„„ HOW Design @HOWbrand Online Course: How to Design a Logo
from Brainstorm to Finish http://bit.ly/1Aop4nl
„„ Brian Steffens @BrianSteffens Papers Must Rethink Digital
Distribution http://sco.lt/5fHYJt
„„ Creative Bloq @CreativeBloq Animated typography building
illustrations – what’s not to love? http://www.creativebloq.com/
animation/illustrated-architectural-typography-21514265 …

The Latest Word
Xeikon Launches Xeikon 9800 Digital Color Press
Xeikon has launched a new dry toner-based digital color press, the Xeikon 9800.
The company demonstrated the press during Hunkeler Innovationdays, taking
place February 23 to 26 at the Messe Lucerne exhibition facility in Switzerland.
The Xeikon 9800 will replace the Xeikon 8800 press in its family of digital color
production presses, complementing the 8500 and 8600 presses.
According to the press release announcing the news, the Xeikon 9800 digital
color press uses Xeikon’s new QA-CD toner. Xeikon will be taking orders for the
new Xeikon 9800 digital press starting at Hunkeler. The company says deliveries
will be scheduled for September 2015 and later.
The Xeikon 9800 can print on untreated substrates ranging from 40 gsm to 300
gsm with a print resolution of 1,200 x 3,600 dpi at speeds of up to 21.5m per
minute. Available QA-CD toners include CMYK, Red, Green, Blue, Extra Magenta,
and SuperBlack as well as White and Clear (UV reflecting) toner. Upon request,
Xeikon can also provide specially formulated colors.
Canon Solutions America Ships Océ VarioPrint i300
Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc.,
announced the company has shipped the first units of the Océ VarioPrint® i300,
the company’s sheetfed inkjet press, to four customer sites in the United States.
General availability of the Océ VarioPrint i300 is expected to begin in summer
2015.
Inca Launches Field-Upgradeable Onset R40LT Flatbed Printer
Inca Digital has announced the launch of the Inca Onset R40LT, a wide-format,
flatbed UV printer. The company says the machine can be upgraded in the field
and can start as a manual 3.14 x 1.6m (123.6” x 63”) full-width array flatbed
printer which can image in up to four colors.
The field upgrade options include upgrading to six – or eight-color imaging, a
white ink option, and two speed upgrades. In addition, the highest second speed
upgrade opens the way to use one of three different automated media handling.
The base model is capable of 265 sqm/hr print speeds on substrates up to 50mm
(2”). The new printer is available from Fujifilm, Inca’s global distribution partner,
and Fujifilm has installed the first units at Imperial in New Berlin, Wisconsin and
at Daelprinting in Ypres, Belgium.
Kodak Introduces Black and White Inkjet Press
Kodak has announced the KODAK PROSPER 1000 Plus Press, a 600 dpi compact
monochrome press which, the company says, offers one-over-one perfecting
with a print width of up to 24.5” (62.2 cm) and speeds as fast as 1,000 feet per
minute (300 mpm, 4,364 A4 ppm). The company says it expects to ship the press
in the fall of this year. The new press is field-upgradable for current customers of
the KODAK PROSPER 1000 Press.
XMPie Releases Version 8.2 of uStore
XMPie has released Version 8.2 of uStore, the company’s Web-to-print software.
The press release announcing the news lists a number of improvements and
enhancements including the ability to set a price threshold in the order approval
process which will trigger the approval process only if the amount of the order
exceeds the threshold.
The order approval threshold can apply to multiple approval steps. For Example,
if someone enters $10,000 as the threshold value for approver A and $20,000 for
approver B, an order valued at $15,000 will need the approval of approver A, but
after approval it will be sent to directly to production.
It is also now possible to calculate the product cost using the Excel spreadsheet
in a similar way to the one previously provided in the software for the calculation
of product price and minimum price. The default Excel spreadsheet provided for
Static, Dynamic, E-mail, and Composite products includes a new field for the total
cost for the job.
EBSCO Announces Acquisition of YBP Library Services
EBSCO Information Services (EBSCO) has announced the acquisition of YBP Li-
brary Services (YBP) from Baker &Taylor. Founded in 1971, YBP Library Services
provides academic library workflow solutions through acquisition and metadata
resources. Global Online Bibliographic Information (GOBI) serves as YBP’s pri-

The Latest Word
mary tool for the discovery and acquisition of digital and print monographic
content. GOBI provides access to more than 12 million titles, including more than
one million digital titles from leading aggregators and publishers.
According to EBSCO President, Tim Collins, the company plans to let YBP be YBP.
“YBP is recognized in the market as the leader at what they do. We want them
to keep doing it. We are in a position to help their progress and expedite their
vision, and we are looking to continue their operations and partnerships with
publisher and aggregator platforms. The people and philosophies are a match,
and we are excited to welcome YBP to the EBSCO family.”
Beyond GOBI3 and the core services YBP offers, this acquisition brings together
the components of an integrated solution EBSCO says, in the press release an-
nouncing the news, will change the course of library automation. With YBP, EB-
SCO brings together print book and e-book acquisition workflows with its exist-
ing full suite of journal ordering and maintenance workflow services.
IBISWorld Releases Updated Printing in Canada Industry
Market Research Report
IBISWorld has announced the company has released an updated report on the
state of the printing industry in Canada. The company says the Canadian printing
industry has faced significant challenges during the past five years and expects
the challenges to continue. “From 2010 to 2015, industry revenue is expected to
decrease slowly, and consolidation through purchases by larger companies will
continue.
Callas Software Releases pdfChip for HTML to PDF Conversion
Callas Software has released pdfChip, a new product for converting HTML files
into print-ready PDF files. According to the press release announcing the news,
the command-line conversion tool, built on HTML, CSS, and JavaScript, is easy
to use.
“The HTML templates used by pdfChip are very similar to what would be needed
for use on Web sites. Anyone with experience building Web site solutions will
have enough background in HTML, CSS, and JavaScript to get going with the
product very quickly,” comments Dietrich von Seggern, Business Development
Manager. Here are some of the tool’s capabilities:
„„ Support for advanced color spaces (CMYK, Lab, ICC-based color spaces,
spot color);
„„ Enables placement of PDF files (HTML templates can reference PDF con-
tent to be placed without rasterization);
„„ Enables generation of an unlimited number of dynamically modified PDF
pages (via JavaScript) e.g. for transactional printing of invoices;
„„ Provides advanced pagination functionality including multiple-pass PDF
generation;
„„ Generates XMP metadata in the resulting PDF file automatically;
„„ Creates PDF/X or PDF/A compliant PDF files; and
„„ Includes support for barcode generation.
Prices for the four levels of the product range from 5,000 Euros to 25,000. Purchas-
ers must also buy a maintenance agreement, priced at 20% of the product price
(per year). The company plans to exhibit the tool at CeBIT in Hanover, Germany,
scheduled for March 2015. A fully functional time-limited trial version is available
at http://www.callassoftware.com/callas/doku.php/en:download?&#cli_versions.
Software Consulting Services Announces Sales and Major
Upgrades
Software Consulting Services (SCS) has released details of several sales and in-
stallations: the Lawton Constitution in Oklahoma has contracted for a complete
SCS advertising system including retail and classified ad order entry and ac-
counts receivable Layout-8000, ad tracking, classified pagination and several Ad-
Boss Suite modules. This sale will be a managed services and SaaS installation.
Other recent sales include SaaS installations of SCS/Track at Falmouth Publishing

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Publisher/Editor: Molly Joss (molly@thejossgroup.com)
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The Latest Word
Company in Massachusetts and at the Durango Herald in Colorado. The Balti-
more Sun and the Los Angeles Times are joining the rest of the Tribune papers in
using Layout-8000 for retail ad dummying.
In addition, the Penny Power shopper in Coopersburg, Pennsylvania has up-
graded its AdMAX classified system. The Blade in Toledo, Ohio has upgraded
its Layout-8000 and SCS/ClassPag systems. The Derrick in Oil City, Pennsylvania
has also upgraded its full AdMAX system. The Virginia News Group in Leesburg,
Virginia (another SCS-managed services site) has upgraded AdMAX and gone
live with eTearsheets.
SCS also reports the Fayetteville Publishing Company in North Carolina and
Times Review Newspapers in Mattituck, New York have upgraded their SCS/Track
systems. And, Lee Enterprises has begun a project to install PaperCheckAdBoss
at all of its newspapers.
Marketresearchreports.biz Offers Report on Global
Advertising Digital Press Industry
Marketresearchreports.biz has announced the company has added a new re-
search report to its collection: Global Advertising Digital Printing Machine Indus-
try 2014. This report, which the company says, was prepared with assistance from
the advertising digital machine industry technical experts and other marketing
experts also contains survey results. The report delves into the size and composi-
tion of the market for digital presses which can be used for printing advertising.
The report begins with an introduction to advertising digital presses, including
definition and classification analysis. It also elaborates on the share and appli-
cations of the advertising digital presses market. The report explains in detail
the industry chain structure and development of this segment of the market for
digital presses.
Furthermore, the company presents a detailed product history development and
global market comparison in this report. Statistical analysis of the global import
and export is also available in the report with main region analysis. The report
also explains, in detail, several important trends which will influence the digital
press market in the coming years.
One of the most prominent trends in the global advertising digital press industry
is machine buyers are demanding for more operational reliability of the equip-
ment. They are demanding factors such as system reliability, workflow integra-
tion, capability backup, and finishing integration. Another trend, which began in
2014 and will continue in the coming years, the company says, is the increasing
demand from buyers for better service and maintenance of the equipment.
The last section of the report profiles various key companies in the global ad-
vertising digital press market with product picture and specification, application,
production capacity, price, and contact information. Also included is a project
investment feasibility evaluation of the advertising digital printing market, pro-
viding insights related to new entrants and existing companies in the market.

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