1. This particular poster is in French, and the
text here reads ‘Run. Hide.’ And above the
film title ‘But never stop filming.’ Which is a
The photo used in this poster is
direct link to a line in the trailer, when the
brilliant. It appears to be a still from
female protagonist tells the camera man to
the footage. The lighting indicates that
keep rolling in the presence of an
it is being filmed on night vision setting
authoritative figure who is telling him to put
and the selective lighting evokes an
the camera away.
eerie feeling as surrounding the
character is the darkness i.e. the
unknown. The make up effects used on
I think that a little text at the top of the the character provokes a lot of
poster followed by a more revealing line questions, as does the ‘genuine’ fear on
before the film title is very effective as it her face. The poster as a whole really
asks the viewer to read the poster and supports the realistic feeling with the
see the whole thing from the top choice of picture and typography.
downwards. I plan on including this
technique on our poster.
I noticed that this poster shares the
use of a ‘splash’ of red idea with the
poster for The Blair Witch Project.
We intend on featuring a character of
This seems to be an effective
ours as the central figure of the
technique if so many posters are
poster, with a black background and
adopting it, so I think it will be
special effects make up to indicate
important to take into consideration
that they have been through a
for our ancillary products.
traumatic experience.