The document discusses how social media is an important tool for businesses to communicate with customers. It notes that over 3.6 billion people used social media worldwide in 2020, and that number is projected to increase to 4.41 billion by 2025. The document also provides statistics on how often social media users connect with brands and expect customer service through social media platforms. It gives recommendations for businesses to interact with consumers on major social media sites like Facebook, Instagram, and YouTube.

1. Using Social Media for
Customer Service
New technology calls for more efficient ways to
communicate in business. Social media gives companies
easy access to their customers. Social media is the now
and the future of producer to consumer communication.
How social media changed the
game of communication.

2. Communicating through Social Media
New social media apps surface almost every year. The abundance of these apps make it
easier for businesses to communicate with their customers. With different platforms for all
ages there is an app that is comfortable for everyone.
“Social media usage is one of
the most popular online
activities. In 2020, over 3.6
billion people were using
social media worldwide, a
number projected to increase
to almost 4.41 billion in 2025.”
Social Media is growing.

3. How Often Are They Connecting?
Of social media users use
social media to research
products before
purchasing.
54% Of customers expect
companies to offer
customer service through
their social madeira
platforms.
63% Of adults aged 18-24
are most likely to follow
a brand on social
media.
95%

4. How To Interact With Consumers
“Facebook enables contact with the customer not only via messages but also
via the company’s own fanpage. Here, customers can publish opinions about the
company. It’s also an ideal forum for business advertising. By publishing the
content on the company’s fan page you will likely get a larger customer base
and a chance to improve the image of the company.”
“Another noteworthy solution is to use the Instagram platform. This portal allows not
only the publication of marketing content but also direct contact with customers
through messages and comments.”
“YouTube is also a great tool that will help you promote your business. It’ worth
exploiting this method in order to reach an already wide and growing audience.
Additionally, you can use the platform to publish manuals and other content to help
you solve problems reported by your customers.”

5. Facebook
2.5 billion monthly
users
Youtube
2 billion monthly
users.
Instagram
1 billion monthly users.

6. Understanding how consumers use
social media can ultimately benefit a
business. Consumers want to
communicate with businesses
through social media platforms
because it is more convenient.
Follow your favorite brands on all platforms to connect with them!

7. Works Cited
Facebook Advertising: The Moral Dilemma for Small Business – Georgia Bennett, and How important is social media for businesses? –
Christians Blogs. “Social Media for Business - Statistics You Need to Know.” Asset Digital Communications, 23 Mar. 2021,
assetdigitalcom.com/social-media-and-small-business-latest-statistics/.
Tankovska, H. “Number of Social Media Users 2025.” Statista, 28 Jan. 2021,
www.statista.com/statistics/278414/number-of-worldwide-social-network-users/#:~:text=How%20many%20people%20use%20social,al
most%204.41%20billion%20in%202025.