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A STUDY ON EFFECTS
OF CELEBRITY
ENDORSEMENT IN
CONSUMERS PURCHASE
DECISION
1
Group Members
03
02
01
SADMAN SAIF
KIRAN KUMAR DUTTA.
MOIN SARKER
2
Celebrity
Celebrities are people who
enjoy public recognition by a
large share of a certain
group of people whereas
attrib...
4
Methodology of this study
Total sample size is more than 100
50% 50%
5
73% out of 100 are students
8% were service holder both private and govt.
service
6% were from others profession
5% were t...
Gender of Respondents
51.4%
48.6%
7
male are dominating here a little bit
8
9
10
11
12
13
14
15
16
Findings – through out this study
41.2%
5 out of 7 Q
56.1%
51.5%
Most of them thinks marketer goes to
celebrity endorsemen...
THANKS
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effects of Celebrity endorsement on cunsumer buying decision Presentation

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Prepared By - MOIN SARKER
FOR Consumer Behavior Presentation
Submitted To - Syed Ahmed Tajuddin

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effects of Celebrity endorsement on cunsumer buying decision Presentation

  1. 1. A STUDY ON EFFECTS OF CELEBRITY ENDORSEMENT IN CONSUMERS PURCHASE DECISION 1
  2. 2. Group Members 03 02 01 SADMAN SAIF KIRAN KUMAR DUTTA. MOIN SARKER 2
  3. 3. Celebrity Celebrities are people who enjoy public recognition by a large share of a certain group of people whereas attributes like attractiveness, extraordinary lifestyle 3
  4. 4. 4
  5. 5. Methodology of this study Total sample size is more than 100 50% 50% 5
  6. 6. 73% out of 100 are students 8% were service holder both private and govt. service 6% were from others profession 5% were teachers Both Businessman & doctors were 3% 73% 8% 5% 3% 3% 2% 6% Profession of Respondents Students service holders Tearchers Businessman Doctors housewifes others In others section verities types are profession include but they are few in number. Profession like – cabin crew , lawyer , model , freelance photographer , army , bankers are added. 6
  7. 7. Gender of Respondents 51.4% 48.6% 7 male are dominating here a little bit
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  17. 17. Findings – through out this study 41.2% 5 out of 7 Q 56.1% 51.5% Most of them thinks marketer goes to celebrity endorsement for increase their sales and profit . Most of Them engage with celebrity endorsement via TV ads. Most of the respondents are not taking their decision by celebrity endorsement they said no celebrity don’t influence them. Most of the people like film star as celebrity . 17
  18. 18. THANKS This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. 18

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