2. @mhijazi
WHAT IS E-COMMERCE?
E-commerce is a type of industry where the
buying and selling of products or services is
conducted over electronic systems such as
the Internet.
3. @mhijazi
INCENTIVES TO BUY ONLINE
ďComparison shopping
ďWider selection
ďBetter prices
ďReviews from other shoppers
ďSaving effort & time
13. @mhijazi
STUDY IN LEBANON
16%
21%
46%
17%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Very often
Moderately often
Not very often
Never
HOW OFTEN DO YOU PURCHASE ONLINE?
Source: Cloud961
15. @mhijazi
STUDY IN LEBANON
Security of the website
24%
Fraud
18%
Shipping costs
18%
Taxes
11%
Condition of the product
15%
Not meeting expectations
14%
FACTORS THAT DETER USERS FROM BUYING
ONLINE
Source: Cloud961
16. @mhijazi
WEBSITE SECURITY IN LEBANON
Hacker was easily able to:
ď Get free plane tickets from Middle East Airlines (MEA),
only one that responded to hackerâs warning
ď Get free movie tickets from VOX and Grand Cinemas
ď Change user type to âadministratorâ on Scoopcity
ď Download Maguy Farahâs book for free
ď Hacking Bank Audiâs Online Payment (used by most
companies in Lebanon)
20. @mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERSâ TRUST FOR E-COMMERCE
Fits.me introduces a virtual fitting room where users enter their exact
measurements and get the feeling of how the clothes will look on them.
21. @mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERSâ TRUST FOR E-COMMERCE
On Qvit.com, users can
create an avatar that
has the exact same
body as them and then
try on clothes.
22. @mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERSâ TRUST FOR E-COMMERCE
Glasses.com app
on smartphones
allows users to
create a 3D version
of themselves and
try up to 4 pair of
glasses
simultaneously and
compare them.
23. @mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERSâ TRUST FOR E-COMMERCE
IKEA designed an
application that
allows users to
virtually place a
piece of furniture in
their room.