OVERVIEW OF E-COMMERCE IN THE
MIDDLE EAST By Mohammad Hijazi @mhijazi

@mhijazi WHAT IS E-COMMERCE? E-commerce
is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet.

@mhijazi INCENTIVES TO BUY ONLINE
Comparison shopping Wider selection Better prices Reviews from other shoppers Saving effort & time

@mhijazi MENA E-COMMERCE MARKET Source:
Paypal

@mhijazi E-COMMERCE PENETRATION IN KEY
COUNTRIES Source: ipsos

@mhijazi E-COMMERCE POPULARITY IN THE
REGION Source: ipsos

@mhijazi TOP E-COMMERCE WEBSITES(RANKED BASED
ON AVG. MONTHLY INTERNET REACH) Source: ipsos

@mhijazi TOP PRODUCTS PURCHASED ONLINE
Source: ipsos

@mhijazi MENA E-COMMERCE MARKET Source:
Paypal

@mhijazi WHERE ARE THEY MAKING
THEIR PURCHASES FROM? Source: Paypal

@mhijazi
PAYMENT METHODS
Source: Paypal

@mhijazi STUDY IN LEBANON 44%
56% ARE YOU GENERALLY AFRAID OF BUYING ONLINE? Yes No Source: Cloud961

@mhijazi STUDY IN LEBANON 16%
21% 46% 17% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Very often Moderately often Not very often Never HOW OFTEN DO YOU PURCHASE ONLINE? Source: Cloud961

@mhijazi STUDY IN LEBANON 10%
50% 40% 0% 10% 20% 30% 40% 50% 60% Local International Both SOURCE OF GOODS 7% 19% 37% 22%22% 47% 16% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% + + + 0 - CONFIDENCE Local International Source: Cloud961

@mhijazi STUDY IN LEBANON Security
of the website 24% Fraud 18% Shipping costs 18% Taxes 11% Condition of the product 15% Not meeting expectations 14% FACTORS THAT DETER USERS FROM BUYING ONLINE Source: Cloud961

@mhijazi WEBSITE SECURITY IN LEBANON
Hacker was easily able to:  Get free plane tickets from Middle East Airlines (MEA), only one that responded to hacker’s warning  Get free movie tickets from VOX and Grand Cinemas  Change user type to “administrator” on Scoopcity  Download Maguy Farah’s book for free  Hacking Bank Audi’s Online Payment (used by most companies in Lebanon)

@mhijazi
SOCIAL
E-COMMERCE
On Facebook

@mhijazi
SOCIAL
E-COMMERCE
On Instagram

@mhijazi
SOCIAL E-COMMERCE
On Pinterest

@mhijazi BRANDS ARE TRYING TO
BUILD CONSUMERS’ TRUST FOR E-COMMERCE Fits.me introduces a virtual fitting room where users enter their exact measurements and get the feeling of how the clothes will look on them.

@mhijazi BRANDS ARE TRYING TO
BUILD CONSUMERS’ TRUST FOR E-COMMERCE On Qvit.com, users can create an avatar that has the exact same body as them and then try on clothes.

@mhijazi BRANDS ARE TRYING TO
BUILD CONSUMERS’ TRUST FOR E-COMMERCE Glasses.com app on smartphones allows users to create a 3D version of themselves and try up to 4 pair of glasses simultaneously and compare them.

@mhijazi BRANDS ARE TRYING TO
BUILD CONSUMERS’ TRUST FOR E-COMMERCE IKEA designed an application that allows users to virtually place a piece of furniture in their room.

@mhijazi EZSTORE.ME ARE TRYING TO
BUILD SELLER’S TRUST FOR E-COMMERCE http://www.youtube.com/watch?v=DE3-2zmpAto

QUESTIONS? mhijazi@cloud961.com
@mhijazi

THIS PRESENTATION WAS MADE POSSIBLE
DUE TO RESEARCH BY • Armen Bakkalian • Maria Frangieh • Mira Noueihed • Nadim Frenn • Vana Kelzy