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Module: (FY028) Inquiry Based Learning
Topic: (House of Fraser)
Student’s Name :
Student ID :
Lecturer’s Name :
Due Date :

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Executive Summary
Here you have to summarise the key points of the report. It should restate the purpose
of the report, highlight the major points of the report, and describe any results,
conclusions, or recommendations from the report. It is usually written last (so that it
accurately reflects the content of the report) about 100 words. Executive summary is
always on a separate page.
Reference
BBC News (2018). Sports Direct has acquired House of Fraser. [online]
https://www.bbc.co.uk/news/business-45140874 [Accessed March 6, 2019]
C. Breavington (2018). Where did House of Fraser go? [online] Geopify.
https://geopify.com/what-happened-to-the-house-of-fraser/ [Accessed March 7th, 2019]
.
Clark, T(2018). What happened at House of Fraser? [online] Drapers.
http://www.drapersonline.com/news/7030723.article [Accessed March 6th, 2019] .
www.forbes.com (2017). What Characterizes a Good Leader? Important distinctions
between management and leadership [online]
http://www.forbescoachescouncil.com/2017/11/20/what-makes-a-good-leader-key-
differences-between-management-and-leadership/#3e2a1c98daf5 [Accessed on 7
March 2019]
H. Howlader (2018). What went wrong with House of Fraser? [online] Review of Global
Banking and Finance www.globalbankingandfinance.com/house-of-fraser-what-went-
wrong/ [Accessed March 6th, 2019]
In2013dollars.com,(2018). Inflation Calculator for 2017 Pounds in 2018 | UK [online]
https://www.in2013dollars.com/2017-GBP-in-2018.html [Accessed March 6th, 2019] .

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[Trade catalogue] House of Fraser 2005 House of Fraser, London, 2022 [online]
Linkedin profile: https://www.linkedin.com/company/house-of-fraser/ [Accessed May 25,
2022]
Arbitration Law Reports and Review, 2011House of Fraser Ltd v Scottish Widows Plc.
2011(1), pp.827-840.
Fraser 2020. The Fall of the House of Ramsay: Virginia Woolf's Ahuman Aesthetics of
Ruin. Criticism 62(1) p.117.
Ukessays.com.2022. House of Fraser PEST Analysis [online] Available at:
<https://www.ukessays.com/essays/marketing/major-effect-of-economic-collapse-on-
house-of-fraser-marketing-essay.php> [Accessed 25 May 2022].
[BritainVisit (2019). Facts about the British tourism economy [online] Visitor economic
facts are available at https://www.visitbritain.org/visitor-economy-facts.of-fraser/>
[Accessed 6 Mar. 2019]. [Accessed May 25, 2022]

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Table of Contents
Executive Summary---------------------------------------------------------------------------------------
Introduction--------------------------------------------------------------------------------------------------
Company history background --------------------------------------------------------------------------
Identify areas of failure and why-----------------------------------------------------------------------
Current trends and competition at that time --------------------------------------------------------
Models of Analysis ----------------------------------------------------------------------------------------
SWOT analysis------------------------------------------------------------------------------------------
PESTEL analysis --------------------------------------------------------------------------------------
Recommendations --------------------------------------------------------------------------------------
Conclusion ----------------------------------------------------------------------------------------------
References -----------------------------------------------------------------------------------------------
Appendix -----------------------------------------------------------------------------------------------
Table of figures

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Introduction (150-200 words)
A good introduction should identify:
1. Your topic
2. Provide background information on the topic of the report/the retailer
3. Provide essential context
4. Reveal/outline the purpose of the report
(Provide a brief paragraph outlining the aims of the report and information about the
retailer/brand your assignment will cover).
Company history background (400 words)
(Providing background history on the company, this could be the company’s success
when it first opened, how many locations it had, how many staff, the revenue and
growth and when it went into a decline and started failing or failed)
Identify areas of failure and why (400 words)
Focus on the reasons why the retailer/brand failed or is failing.
It might be because of:
-poor management
-lack of capital
-overexpansion
-change of the customer’s behaviour
-lack of innovations, think of technological advancements
-very slow or late entry into online shopping
-lack of flexibility in terms of the market trends and changes

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-ignoring the competitors
-economic reasons
-the range of products are not attractive to the customers any more
Current trends and competition at that time (250-300 words)
Analyse the retail trends and the main competitors at the time when the retailer failed or
start experiencing problems.
Models of Analysis
To analyse the chosen retailer/brand use SWOT analysis and PESTLE analysis, this
will assist you in analysing the internal and external factors of your chosen
organisation.
SWOT analysis
Strengths Weaknesses
Opportunities Threats
PESTEL analysis
Political factors
Economic factors

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Social factors
Technological factors
Environmental factors
Legal factors
Recommendations
Recommendations of what the company/retail business can do or could have done
better.
Conclusion
1. Summarize the main points of your report in one paragraph.
2. Connect the significance or results of the main points.
3. Conclude your thoughts.
References (at least 7)
A reference list AND bibliography is expected. These must demonstrate that the you
have deployed a range of literature sources e.g. books; journals; articles; company
documents; internet, web sites etc. Please reference your work according to the Harvard
style as defined in Cite Them Right Online (http://www.citethemrightonline.com).
Appendix
Here you can attach graphs, charts, tables etc.
DID YOU READ THE ASSIGNMENT BRIEF?
IF NOT, DO IT NOW!
PLEASE NOTE:

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This template is only for YOUR guidance and direction of your upcoming assignment.
You are advised to follow assignment brief and to meet all requirements.
YOU MUST REMOVE ALL WRITINGS IN
RED, BEFORE YOU ARE SUBMITING THE
FINAL VERSION.