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SHAH ABDUL LATIF UNIVERSITY GHOTKI CAMPUS. (Roll No: GC17-BBA-019)
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Q: What is a webinar?
Ans: A webinar is a live web-based video conference that uses
the internet to connect the individual hosting in the webinar to
an audience, the viewers and listeners of the webinar from all
over the world. Hosts can show themselves speaking, switch to
their computer screens for slideshows or demonstrations, and
even invite guests from other locations to co-host the webinar
with them.
There are also interactive features that the audience can use to
ask questions and chat with host. Many people who host
webinars include Questioning and answering sessions at the
end to answer viewers questions.
Webinar Features:
Here are just some of the things you can do with a webinar:
 Display slides
 Stream video
 Talk to your audience
 Recording everything
 Edit
 Chat
 Conduct surveys and polls

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SHAH ABDUL LATIF UNIVERSITY GHOTKI CAMPUS. (Roll No: GC17-BBA-019)
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Display slides:
You can display a slideshow presentation using MS PowerPoint
or any other presentation making software, just like you would
in a regular classroom, meeting room or lecture hall.
Stream video:
Showing a video either stored on your computer or found
online, such as on YouTube.
Talk to your audience:
Webinars use VoIP to make real-time audio communication
possible.
Record everything:
Webinars often provide an option for the host to record their
entire presentation, including all visuals effects and audio or
video.
Edit:
The host can often use their mouse to create annotations,
highlight things or create markings on the screen.
Chat:
The host can open up a chat box to text chat with the audience,
which is especially helpful for audience members wanting to
ask questions.

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SHAH ABDUL LATIF UNIVERSITY GHOTKI CAMPUS. (Roll No: GC17-BBA-019)
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Conduct surveys and polls:
Some webinar providers offer the ability to create polls given to
audience members for quizzes or survey purposes.
We obviously understand the importance of webinars
from a business stand point. However, it’s easy to overlook
many of the benefits that can come from running webinars in
your business. So, I am going to define some most important
reasons of webinars, that why webinars are valuable for any
business.
Reason No 1:
(You Can Make Sales without Selling Hard )
A lot of businesses make the mistake of teaching and
then selling, when in reality, the best webinars teach and sell at
the same time. Effective webinar content should showcase
problems, kills objections, and deliver value without teaching

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SHAH ABDUL LATIF UNIVERSITY GHOTKI CAMPUS. (Roll No: GC17-BBA-019)
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too much. The content should teach your audience what to
want. The “what” is your product, and by the time you make
the offer, the entire audience already wants it. This makes the
sale much more natural, and no hard selling is required.
Reason No 2:
( You Can Communicate with Hundreds of People from
Anywhere in the World )
This is one of the greatest reasons why
webinars are the best. The ability to have a conversation with
hundreds of people virtually, right over the internet.
Reason No 3:
( They Keep Your Audience Engaged )
Webinars are special for two main
reasons. First that this is an events that happen LIVE. If your
audience shows up late, they miss part of it. If they don’t show
up at all, they miss all of it. This is the power of scarcity, and it’s
the foundation of any webinar campaign. With a video, the
viewer knows that she/he can pause it and come back at any
time.
The second reason is conversational engagement. With
webinars, your audience gets a voice. They can chat, asks
questions, answer questions, and more. When someone is
asking questions and chatting about what they’re being taught,
they’re more focused and engaged by default.

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SHAH ABDUL LATIF UNIVERSITY GHOTKI CAMPUS. (Roll No: GC17-BBA-019)
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Reason No 4:
( You Can Speed Up your Sales Process )
Webinars can really help speed up the process of
revenue that helps your business grow. Companies live and die
by cash flow, especially if you have a big company like,
Microsoft or any other company. Webinars take all of the initial
funnel-steps and merge them together and kill objections in a
small period of time.
Reason No 5:
( You Can Deliver Tremendous Value )
This is one of the main reasons that
businesses start doing webinars in the first place. Webinars are
truly unlike anything else, if done right. You can keep your
audience engaged for hours on end and that’s something that
videos put simply, struggle to do. Not only that, but your
audience can also ask questions and get real time feedback on
the training.
Even better, you can ask your audience questions
and your content in real-time to better serve your audience.
You can get your audience to take action and have some small
micro-wins of their own. This leads to transformations
throughout the content, and it can happen within a super short
period of time. This explains why webinars are some of the
highest converting forms of marketing

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SHAH ABDUL LATIF UNIVERSITY GHOTKI CAMPUS. (Roll No: GC17-BBA-019)
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Q: How to use webinars to grow our Business?
Webinars are a cost-effective, powerful tool
that can help you generate leads or create additional streams
of income.
Webinars are generally slide-driven presentations that are
delivered through a webinar hosting service and marketing
through a coordinated online marketing plan. They can be
delivered “live” as well as recorded for future playback.
 What should a Business do before a Webinar:
 Promote a webinar Facebook, twitter or any
other social linkage as appropriate.
 Hour of consulting for marketing the event.
 Creation for the registration form.
 E-Commerce integration if a business arranges a
paid event.
 Send reminders to attendees.
 Perform a dry run webinar, to assure a smooth,
professional webinar.

 What should a Business do during a Webinar:
 A business should have to arrange a technical
assistance.
 A business should arrange an organizer for
introduce you, manage the technology, handle

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SHAH ABDUL LATIF UNIVERSITY GHOTKI CAMPUS. (Roll No: GC17-BBA-019)
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audience problems, and moderate Questioning
Answering sessions.
 A business should record audio and video for
webinars.
 What should a Business do after a Webinar:
 Send follow up email to attendees and those who
missed the event.
 Provides audios and videos to the management.
 Sells the recordings which help you to generate
additional streams and revenue.