RevSmart helmet is an Advanced rider assistant and Activity tracker for Motorcycle riders and commuters.

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Sync your ride
REVSMART BUSINESS PLAN DECK

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• RevSmart is an internet of things and wearable technology start-up,
which builds smart accessories to help riders, bikers, and enthusiasts, to
enhance their riding experience and safety.
• Our first in the line product is an intelligent ride assistant helmet.
01. Elevator Pitch
1
Activity tracker & Ride assistant for Two wheelers
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02. Problem to Solution
Every time a rider is lost or needs
traffic information, he/she has to
stop and check their phones
Lost
2
GPS information and traffic update
available in the helmet allows users
to navigate with ease.
GPS navigation
Riders are… Revsmart helmets provides…
There are no platforms that connect
riders and to showcase one’s efficient
riding skills
Lonely
On board sensors measure and score
riding efficiency & behavior, which
can be reviewed & shared on an app
based social platform.
Connectivity
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Lack of motivation among riders.
Government regulations force them
to wear helmets rather than concern
Refusing to wear helmets
Our modern design and smart
features offers riders a motivation to
wear helmets and turn them into
fashion.
Motivation to wear helmets

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03. Value Proposition
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Benefits Experience
Features
Wants
Substitutes
1. Manage calls with
voice command
3. Sensors record and
present ride stats
2. Navigation by voice &
LEDs in peripheral vision
1. Stay connected
on the go
3. Review, improve
& share ride stats
2. Get Navigation, traffic
& pollution updates
1. Premium comfort
3. FITBIT like activity
tracking and sharing
2. Increase customer’s
Cool factor
4. Enhanced riding
experience
Product Customer
1. The associated
Cool quotient
2. Social platform
for riders
3. Live traffic
updates
1. Hands free
mobile connectivity
2. Easy access to
navigation
1. Fixed cost
of the product
1. Use mobile phones for GPS 2. Import high quality helmets without smart features
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3. Desire to improve
riding skills

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Affluent ridersBicycle enthusiasts
• Bicycle enthusiasts who
commute everyday or take
long distance trips
• Trendy solution with minimal
features
• Pricing: USD 40
• Motorbike enthusiasts who
travel long distances and tech
savvy daily commuters
• High quality and enhanced
experience
• Pricing: USD 100
Behavioral
Brand Conscious
Luxury seekers
Spendthrifts
Psychographic
Expensive is better
Tech savvy
Trend setters
Love of riding
Major cities
Colleges
Offices
Tourists spots
Racing events
Geographic
Age group: 18 - 45
Male/Female
Demographic
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04. Target Customers

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05. Market Opportunity
Highlights
◉8/10 affluent riders in Coimbatore, India survey
willingness to purchase the helmet
◉
5
USD 2.4 million raised by SKULLY AR-1 smart
helmet in Crowd funding within 2 months shows
potential international market◉
USD 750 million*
Total Addressable Market [TAM]
USD 150 Million
Serviceable
Addressable Market
[SAM]
8/10
Surveyed
willing to buy
~ USD
75million
Target Market
Target market evaluation is USD 75 million
growing at 35% CAGR
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06. Revsmart wear
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LEDs in peripheral vision for navigation – Rider’s POV
Schematic – Electronic components Ride stats page – Prototype application

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07. Achievements
7
Times of India Economic times
2016
1
at IIT B
national business competition
IIT Bombay business track
winners
2016
Runners for best start-up idea
Auto Nebula connected
transportation
2
Awards
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08. Competitive Landscape
Low
Convenience
High
Convenience
Large Scale
Small Scale
• Indirect competitors for GPS in bikes
• Only GPS system provision for two
wheelers
• High cost & poor usability leads to low
preference among customers
• Smart helmets at
competitive pricing
• Expected cost: USD 100
• Indirect competition for
trendy helmet designs
• Started in 2015
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• Smart Scooter
• Funded Series by Tiger global
and Flipkart
• Local helmet
manufacturers providing
lesser features

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09. Distribution Channels
Software API for the helmet
creates an ecosystem for builders
and hackers to create amazing
apps
Partnering with local motorcycle
accessories stores for direct sales
and repair
Campaign on crowd sourcing to
attract initial traction and test the
product in international market
Crowd-funding Events/Workshops
Distributors and Retailers
Continuous engagement of users
through blogs and relevant posts
on social media platforms
Social Media platform
Our product will be available at
major E-commerce platforms and also
directly through company website
Website and E-commerce

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10. Revenue Model
Monetize through direct sale of smart motorbike and bicycle helmets
Monetize through big data such as time vs traffic information, potholes
and rough patch detection, preferred alternative routes by locals etc. to
the town planning bodies and private institutions
60%
Gross margin per sale
80%
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Gross margin per sale

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11. Financial Projections and Target Key Metrics
PRE ORDERS
1000
Crowd funding and traction
KPI #2
RAISE
USD 100,000
Seed Funding
KPI #1
Financial Projection (3 year)
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CUSTOMERS
2000
by 2017
KPI #3
2000 units
20000 units
100000 units
0
50
100
150
200
250
300
350
400
450
2017 2018 2019
MILLIONS

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12. Team
Sunder Jagannathan
Co founder, CEO,
Growth hacker and IOT
enthusiast
Advisors
12
Stars of
RevSmart
Jagannathan V.K
Advisor, M.des,IIT Bombay
25 years in design and
manufacturing
Parthasarathy N
Technical Advisor
Ph.D in Autonomous and
intelligent vehicle technology
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Shyam Sundar
UX and Interaction designer
Designer/Engineer
Senthil kumar
Developer, 6 years experience
in hardware and testing,
has 10 patents
Mohamed Yaseen
Co founder, Product Manager,
Product Development and Design
enthusiast
Srinath Kandala
Co founder, Procurement/Business
development, 5 years experience in
Business development

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13. Funding Needs
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USD 100,000
USD 35,000
Salaries, Freelancing, Website development, Video
development, Content writing for blogs, SMM, SEO,
Digital Marketing, Data Analytics, Growth Hacking
USD 50,000
Development of prototypes, import procurement,
benchmarking, Certification, Market testing,
Patent Application, Software development
USD 15,000
Office Rent, Utility expenses, Legal requirements,
Rapid prototyping, Computer for CAD development,
Transportation, Kick starter campaign

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14. Timeline (FY 2016)
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Step 1
Marketing Analysis
Step 2
1st Prototype
Development and Testing
Step 3
Build/ship beta
Step 4
Study feedback from
1000 users
We are here
Step 4
Saleable product
launch
2 months
2 months
3 months
This timeline also includes patent application, user base creation, gaining
traction on website and PR

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15. Prototype status
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Working model
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Voice recognition demonstration video User flow wireframe for mobile app
Preliminary clay model mockups

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16. Traction
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Landing page (Minimum Viable Product)
CUSTOMERS SHOWN INTEREST ON LANDING PAGE 204/233
The prototypes are constantly tested by a
community of riders, who give their
reviews and feedback based on which
product iterations are done.
◉
Our Partners

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17. Contact Info
facebook.com/Revvsmart/
www.revsmartasia.com
Thank You
yaseen@revsmartasia.com,
sunder@revsmartasia.com
+91 9597258032 /+91 9600547410
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