Segment: Young boys looking for fast sporty bikes for Indian roads. Target Group: Young boys in the age 18-30 middle class. Single- Segment Concentration (Mahindra &Mahindra) Selective Specialization (P&G) Product Specialization (Hero Motocorp) Market Specialization (Hasee) Full Market Coverage (Microsoft) Market Segmentation Target Market Celebrity Endorsement Branding Combination of Strategies Results of Effective Marketing

1. Hero Moto Corp
World’s
Largest*
Two Wheeler
Manufacturer
*intermsofunitvolumesalesinacalendaryear

2. Marketing Strategies
• Segment: Young boys
looking for fast sporty
bikes for Indian roads.
• Target Group: Young
boys in the age 18-30
middle class.

3. Market Targeting
• Single- Segment Concentration
(Mahindra &Mahindra)
• Selective Specialization (P&G)
• Product Specialization (Hero
Motocorp)
• Market Specialization (Hasee)
• Full Market Coverage
(Microsoft)

4. Sport Sponsorships

5. Celebrity Endorsement

6. Branding

7. Combo of Celeb Endorsement and Branding

8. Result of Effective Marketing
Strategies
FY14 – Hero Motocorp covers 52% of Market Share

9. Topics Discussed
• Market Segmentation
• Target Market
• Celebrity Endorsement
• Branding
• Combination of Strategies
• Results of Effective Marketing