Birla Group started at 1857. Shiv Narayan Birla started cotton trading operation in the small town of Pilani in Rajasthan. Ghyanshyamdas Birla(GD Birla)--he set the manufacturing company. Grandson of G.D. Birla is Aditya Vikram Birla(A.V. Birla) Son of A.V. Birla is Kumar Mangalam Birla(K.M. Birla) Overview: A US $40 billion corporation, in the League of Fortune 500 Employee strengths 136,000 42 different nationalities Ranked Number 4 in the global ‘Top Companies for Leaders’ survey Over 50 per cent revenues flow from its overseas operations Ranked Number 1 in Asia Pacific for 2011 The Group operates in 36 countries

1. Aditya Birla Group of Companies
(Corporate Social Responsibility)
Mohamed Sharique.V

2. • About Birla’s
• Company Overview.
• Corporate Social Responsibility (CSR).
• Strategy & Focus Area
• Awards

3. • Birla Group started at 1857.
• Shiv Narayan Birla started cotton trading operation
in the small town of Pilani in Rajasthan.
• Ghyanshyamdas Birla(GD Birla)--he set the
manufacturing company.
• Grandson of G.D. Birla is Aditya Vikram Birla(A.V.
Birla)
• Son of A.V. Birla is Kumar Mangalam Birla(K.M. Birla)

4. Company Overview
• A US $40 billion corporation, in the League of Fortune 500
 Employee strengths 136,000 42 different nationalities
 Ranked Number 4 in the global ‘Top Companies for Leaders’ survey
 Over 50 per cent revenues flow from its overseas operations
 Ranked Number 1 in Asia Pacific for 2011
 The Group operates in 36 countries

6. • Our vision is –
“to actively contribute to the social and economic development of
the communities in which we operate. In so doing build a better,
sustainable way of life for the weaker sections of society and raise
the country’s human development index”.
• Reaching out to underserved communities is part of our DNA.
• Believe in the trusteeship concept.

7. Strategy
“Give a hungry man fish for a day, he will eat it and the next day, he
would be hungry again. Instead, if you taught him how to fish, he
would be able to feed himself and his family for a lifetime."
Focus Area
Rural development activities span Five Key
• Education
• Healthcare
• Sustainable livelihood
• Infrastructure
• Espousing social causes

8. Education
In Education, our endeavor is to spark the desire for learning
through
• Formal schools
• Balwadis for elementary education
• Quality primary education
• Aditya Bal Vidya Mandirs
• Girl child education
• Adult education programmes.

9. Health Care
• Pulse polio programme
• Mobile clinics — doctors' visits
• General and multispecialty medical camps, cleft lips
• Reproductive and child health care, mid-day meal projects
• Safe drinking water, sanitation — household toilets, community
hospitals
• HIV / AIDS, cancer, TB awareness and prevention camps
• Blood donation

10. Sustainable Livelihood
• Providing livelihood in a locally appropriate and environmentally
sustainable manner
• Formation of Self Help Groups for women empowerment
• Vocational training through Aditya Birla Rural Technology Parks
• Agriculture development
• Watershed development
• Partnership with Industrial Training
Institutes.

11. • Housing, water and sanitation are a priority.
• 50 million houses for families
• Water is a perennial problem.
• Sanitation and hygiene
• Renewable sources of energy.
Infrastructure

12. Social Change
• Dowry less marriage
• Widow remarriage
• Awareness programmes on anti
social issues
• De-addiction campaigns and
programmes
• Espousing basic moral values.

13. Birla Institutions
• Sarala Birla Academy
• Aditya Birla World
Academy
• Aditya Birla Schools
• Aditya Birla
Memorial Hospitals

14. CSR Awards and Recognition
2014
• Madura Clothing won the 2013 Golden Peacock Award for Corporate
Social Responsibility
• CSR activities of Aditya Birla Group, Indian Oil,
Hindustan Unilever, ACC Ltd honoured with ‘Navshakti Sanman’
2012
• UltraTech wins Intel-AIM Corporate Responsibility Award
• Asian Centre Awards 2012 – Awards for Corporate Governance,
Sustainability & Leadership' commended the Aditya Birla Group as the
'Company with Best CSR and Sustainability Practices
2011
• PADMA BHUSHAN CONFERRED ON MRS. RAJASHREE BIRLA-March
2011
• Mrs. Rajashree Birla was presented the All India Management
Association (AIMA) Managing India Award 2011 for 'Corporate Citizen
of the Year'.