About the Company
About the Project
Objectives, methodology, modules
Detailed Description of work
Learnings and Outcomes
3. Company Profile
Shriram Fortune Solutions Ltd.
Internship site : Shakarpur Branch
Shriram Group is a financial services conglomerate founded
on April 5, 1974
Founded by Ramamurth Thyagarajan, AVS Raja and T.
Headquarterd in Chennai, Tamil Nadu, India.
4. SWOT Analysis
Big Client house
The group manages assets
over 90,000 core
Over the last 10 years 40%
More Than 240 branches
Across the country
Lack of awareness among
Less focus on Customer
Less focus on rural areas
Focus on institutional investors
Huge Possibilities in rural market
Earning urban youth is looking
strategies by close Competitors
More and more players are
venturing in this domain which
can reduce the earning of
5. Introduction to Portfolio Management
Portfolio management is the management of various financial
assets, which comprise the portfolio.
Main objective is to maximize portfolio returns at the same
time minimizing the portfolio risk by diversification.
A professional who manages other people’s or institution’s
investment portfolio with the profitability, growth and risk
minimization, is known as a portfolio manager.
6. Benefits of Portfolio Management
To maximize yield and minimize risk
Stability of Income
7. Steps in Portfolio Management
8. Types of Portfolio Management
1. Discretionary portfolio management services
2. Nondiscretionary portfolio management services.
In this type of services, the client parts with his money in favor of
manager, who in return, handles all the paper work, makes all the
decisions and gives a good return on the investment and for this
he charges a certain fees.
The manager function as a counsellor, but the investor is free to
accept or reject the manager’s advice; the manager for a services
charge also undertakes the paper work.
9. Objective of Internship
To enhance knowledge about financial services industry.
To get the overall knowledge of securities and investment.
To know how the investment made in different securities minimize the risk
and maximize the returns.
To know how different companies managing their portfolio i.e. when and
which sector they are investing.
To get the knowledge of investment decision and asset allocation
10. Methodology used here is working under guidance of superior
and on the job training.
Rotating responsibility areas in different department i.e. Marketing,
Financing, and Tele-calling etc.
Face-to-Face interaction with customer is also done here and
Practical learning is always emphasized here.
For reporting to my senior I have to list down my personal
learning’s and the problems that I faced in the company for
working over them and soak new learning’s as much as I can
11. Modules of Internship
Theoretical descriptions about Capital Market, Mutual funds,
Credit Rating and Wealth management, financial products.
Marketing Activity (sales of financial products and Customer
Analysis regarding returns of top 10 mutual funds in India.
Specialization (Study About Portfolio Management)
12. Limitations of the Study
Majority of the customers are working, so they couldn’t
give enough time to fill up questionnaire.
Since financial information are confidential so they afraid to
provide appropriate data.
13. Marketing Activities
Sold company policies worth rupees 30,000 to different
Attended customers on Telephone as well as convinced
them on face to face discussion.
Convinced many of rural customers and converted them
successfully for investing in our products.
Visited rural areas for pitching more customers.
14. Logical Workings
Find out mutual fund returns of top 10 companies of India
in context to CRISIL rankings.
Analyzed how to extract expected rate of return from
Understand about capital market risks and wealth
Worked in team for Insurance planning of different portfolio
15. Dealing with Customers
Filled up Fact finding form after knowing and analyzing
exact needs of customer i.e. his Capital, Maturity period
Prepare best Investment option for different customers in
accordance to their need and company plans.
Prepared customer folio after understanding customer age,
financial status, future conditions and hi credit worthiness.
Pitched more than 150 customers.
16. Learnings & Outcomes
The effect of diversification of investment.
Calculate the return of various companies
To calculate the portfolio return & risk
Evaluate the performance of various portfolios.
Understand, analyze and select the best portfolio
Understand the effect of diversification of investment.