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Modern Times Group
MTG
Third Quarter 2012
Financial Results




                     CHAPTER NAME
 1
Forward looking statements

Forward-looking information and Safe Harbour Statement under the U.S. Private Securities Litigation Reform
Act of 1995


This report contains forward-looking information based on the current expectations of MTG management.
Although management deems that the expectations presented by such forward-looking information are
reasonable, such forward-looking information is subject to risks and uncertainties and no guarantee can be
given that these expectations will prove correct. Accordingly, the actual future outcome could vary considerably
when compared to what is stated in the forward-looking information, due to such factors as the prevailing
economic and business environments in certain markets and the impact of the Eurozone crisis in particular;
commercial risks related to expansion into new territories; political and legislative risks related to changes in
rules and regulations in the various territories in which the Group operates; exposure to foreign exchange rate
movements and the US dollar and Euro currencies in particular; and the emergence of new technologies and
competitors. These risks and uncertainties are described in more detail in the 2011 Annual Report, which is
available from the Group’s website at www.mtg.se and in the Group’s registration statement on Form 20-F,
which is available from the website of the U.S. Securities and Exchange Commission.




 2
3
Third quarter 2012

    • Sales up 2% y-o-y at constant FX when excluding              SEK mn
      discontinued or sold operations
                                                                    3.500                                          40%
          • Down 1% y-o-y at constant FX                                       3.106
    • OPEX up y-o-y at constant FX                                                                   2.940         35%
                                                                    3.000
          • Investments in the Nordic pay-TV business, offset by                                                   30%
            slightly lower costs in the Emerging Markets            2.500
            businesses & stable cost base in Free-TV                                                               25%
            Scandinavia segment                                     2.000
    • EBIT before associated company income of                                                                     20%
      SEK 288 (358) mn                                              1.500
                                                                                                                   15%
          • Total EBIT of SEK 422 (526) mn including SEK 134
                                                                    1.000
            (168) mn of associated company income                                                                  10%
    • PTP of SEK 389 (439) mn                                        500               358                   288   5%
          • Including SEK -2 (-64) non-cash impact of change in
            value of option element of CDON convertible bond            0                                          0%
                                                                                 Q3 2011                Q3 2012
    • Net income of SEK 308 (306) mn & basic EPS of SEK 4.65
      (4.71)                                                                   Revenue       EBIT*   EBIT margin

    • Jørgen Madsen Lindemann appointed President & CEO on         * EBIT excluding associated income
      15 Sep 2012 & senior management changes announced on
      15 October 2012
    • Acquired Swedish communications operator Zitius & Signed
      agreement to acquire remaining shares in TV 2 Sport in
4
      Denmark
First nine months of 2012

                                                             SEK mn
• Stable sales y-o-y at reported rates & up 1% y-o-y at
                                                             12.000                                              40%
  constant FX
• OPEX up y-o-y at constant FX                                                                                   35%
                                                                         9.762                   9.716
                                                             10.000
• EBIT before associated company income of
  SEK 1,181 (1,382) mn                                                                                           30%
                                                              8.000
       • Total EBIT of SEK 1,648 (1,900) mn, including SEK                                                       25%
         467 (517) of associated company income
• PTP of SEK 1,567 (1,791) mn                                 6.000                                              20%

       • Including SEK -8 (-30) non-cash impact of change                                                        15%
         in value of option element of CDON convertible       4.000
         bond                                                                                                    10%
• Net income of SEK 1,216 (1,276) mn & basic EPS of SEK       2.000              1.382                   1.181   5%
  17,68 (18,90)
• Received SEK 158 (145) mn of dividends from CTC Media          0                                               0%
                                                                           9M 2011                9M 2012
• Net cash flow from operations of SEK 1,095 (689) mn
                                                                         Revenue         EBIT*   EBIT margin
                                                             * EBIT excluding associated income




   5
Forward expectations

    MTG is increasing its investments in its pay-TV operations in the increasingly competitive
    Nordic markets and in the large scale emerging Russian and Ukrainian markets, in order
    to ensure that its channels and services have the most attractive consumer content
    offerings and capture subscriber market share in the future.

    • Increasing investments in Nordic pay-TV content, premium channels and Viaplay
      online pay-TV service currently expected to result in Nordic pay-TV EBIT margin of
      approximately 15% in Q4 2012 and 10-12% for full year 2013. The total Nordic
      premium pay-TV subscriber base (excluding Viaplay) is currently expected to continue
      to decline in Q4 2012 and for the full year 2013 due to the ongoing decline in the DTH
      subscriber base and lower than anticipated growth in the third party network subscriber
      base, and result in stable quarter on quarter total Nordic pay-TV sales in Q4 2012 and
      stable year on year sales for the full year 2013. The fast growing Viaplay online pay-TV
      service is expected to continue to grow its subscribers and revenues throughout this
      period

    • Increasing investments in Russian and Ukrainian pay-TV content, HD channels and
      pre-paid satellite service in Ukraine currently expected to boost Emerging Markets pay-
      TV revenue growth levels and result in segment operating losses of less than SEK 20
      million in Q4 2012 and less than SEK 50 million for full year 2013

6
7
Free-TV Scandinavia
  Financial Highlights
• Sales down 7% y-o-y at constant FX in Q3 & down         SEK mn
  4% for YTD                                              1.200                                          50%
                                                                   984                                   45%
       • Lower ad sales in all 3 Scandinavian countries   1.000                             876          40%
       • High sold-out ratios following lower levels of    800                                           35%
         total TV viewing & coverage of the Olympics                                                     30%
         on competing channels                             600                                           25%
                                                                                                         20%
• OPEX down 4% y-o-y in Q3 & up 5% for YTD                 400                                           15%
                                                                            216
       • Up y-o-y at constant FX for both periods          200                                     135   10%
                                                                                                         5%
       • Lower programming costs in Norway offset by
                                                             0                                           0%
         higher programming costs in Denmark and
                                                                     Q3 2011                 Q3 2012
         Sweden
                                                                         Revenue   EBIT   EBIT margin
• EBIT margin of 15% (22%) in Q3 & 18% (25%)              SEK mn
  for YTD                                                 3.500                                          50%
                                                                   3.153
                                                                                           3.010
• Swedish & Norwegian TV ad markets expected to           3.000
                                                                                                         45%
  have continued to grow y-o-y in Q3, while Danish                                                       40%
                                                          2.500                                          35%
  market estimated to have declined significantly
                                                          2.000                                          30%
• OUTLOOK: The Group now anticipates that                                                                25%
  operating costs will be down year on year in the        1.500                                          20%
  fourth quarter at constant exchange rates and           1.000             795                          15%
  therefore only up low single digit percentage points                                             543   10%
  for the full year 2012                                   500
                                                                                                         5%
                                                              0                                          0%
   8                                                                 9M 2011                 9M 2012
Free-TV Scandinavia
Operating Highlights
                                                           Commercial Audience Share (15-49)
Sweden                                               50%
• Significant CSOV improvements q-o-q on all four    45%
  channels
                                                     40%
• Earlier launch of Fall schedules
                                                     35%
• Improved audience shares so far in Q4
                                                     30%
• Biggest AVOD media house in July, August & first
  half of September                                  25%

Denmark                                              20%
• TV3+ affected by Olympic games, but offset by      15%
  continued y-o-y ratings increases for TV3 & both
                                                     10%
  y-o-y & q-o-q ratings gains for TV3 PULS
                                                     5%
• Positive CSOV development after end of Olympics
  & ratings up y-o-y in Q4 to date                   0%
• Focus on the development of AVOD environment
  & MTG is leading online media house
Norway
• TV3 CSOV stable q-o-q in Q3
                                                                Sweden   Norway    Denmark
• Viasat4 increased CSOV both q-o-q & y-o-y in Q3
• Continued focus on execution of programming
  schedules


9
Pay-TV Nordic
Financial Highlights
                                                   SEK mn
• Sales stable y-o-y in Q3 & up 5% for YTD         1.400                                        50%
                                                            1.184                 1.182         45%
      • Up 3% y-o-y at constant FX in Q3 & up 6%   1.200
                                                                                                40%
        for YTD                                    1.000                                        35%
• OPEX up 4% y-o-y in Q3 & 8% for YTD                800                                        30%
                                                                                                25%
      • Up more at constant FX                       600                                        20%
      • Investments in premium movie & sports        400                                        15%
        content & Viaplay                                           234                   196   10%
                                                     200
                                                                                                5%
      • Expansion of HD and catch-up channel
                                                       0                                        0%
        portfolio & rebranding of Viasat Film
                                                              Q3 2011               Q3 2012
• EBIT margin of 16.6% (19.8%) in Q3 & 17.3%
                                                                Revenue   EBIT   EBIT margin
  (19.3%) for YTD                                  SEK mn
• OUTLOOK: The Group currently continues to        4.000
                                                            3.509                 3.681         50%
  anticipate a segment operating margin of         3.500                                        45%
  approximately 17% for FY2012 & for the Q4 2012                                                40%
                                                   3.000
  operating margin to be approximately 15%.                                                     35%
                                                   2.500                                        30%
                                                   2.000                                        25%
                                                   1.500                                        20%
                                                                                                15%
                                                   1.000            677                   636   10%
                                                    500                                         5%
                                                      0                                         0%
10                                                           9M 2011                9M 2012
Pay-TV Nordic
Operating Highlights
                                                                                      Premium subscribers
• Overall premium subscriber base down q-o-q
                                                              1.200
      • 3’rd party subscriber base up slightly q-o-q          1.000
        & added 18,000 net new subscribers y-o-y
                                                                   800




                                                       Thousands
      • DTH affected by increased competition in                   600
        Denmark in particular
                                                                   400
      • Shift in subscriber mix towards basic tier
                                                                   200
        packages in Norway
                                                                     0
• Premium satellite ARPU up 3% y-o-y in Q3 &
  slightly down q-o-q
      • Q-o-q development due to adverse FX                              Satellite subscribers   3'rd party network subscribers
      • Y-o-y growth reflected continued growth in
        value added services & price increases                                         Value added services
                                                                   400
                                                                   350
                                                       Thousands




                                                                   300
                                                                   250
                                                                   200
                                                                   150
                                                                   100
                                                                    50
                                                                     0



11
                                                                                   ViasatPlus    HDTV     Multi-room
Content Leadership
   TV & Movies




1’st
Pay                     International titles

         Local titles




2’nd
Pay
Content Leadership
Premium Sports Content


   *                **




                    *    In Sweden & Denmark
                    **   In Denmark & Norway
Free-TV Emerging Markets
        Financial Highlights
     • Total sales down 8% y-o-y & down 4% for YTD              SEK mn       Free-TV Emerging Markets
                                                                1.600                                                              100
           • Up 3% y-o-y and 1% for YTD at constant FX                                                1.418
                                                                                                                     1.361
                                                                1.400                                                              80
           • Continued growth in all businesses except                                                                             60
                                                                1.200                                                        52
             Hungary & effect of discontinued Slovenia                                                                             40
                                                                1.000
     • OPEX down y-o-y at reported & constant FX                                                                                   20
                                                                 800
     • Improved operating profit y-o-y for both periods &                                                                          0
                                                                 600       400
       operating margin of 3.8% for YTD                                                 369                                        -20
                                                                 400                                          -35                  -40
     • OUTLOOK: The Group currently continues to not                                           -48
                                                                 200                                                               -60
       anticipate any increase in segment operating costs                        -76
                                                                    0                                                              -80
       for FY2012 and, therefore, a largely stable y-o-y cost            Q3 2011       Q3 2012       9M 2011        9M 2012
       development in Q4 2012
                                                                                        Revenue          EBIT
     • Baltic, Czech & Bulgarian sales down 5% y-o-y &          SEK mn   Baltics, Czech Republic & Bulgaria
       down 1% for YTD
                                                                1.400                                 1.254           1.244            140
           • Up 6% in Q3 & up 4% for YTD at constant FX         1.200
                                                                                                                                       120
                                                                                                                                       100
     • Combined OPEX down 4% y-o-y both in Q3 & for             1.000                                                         80       80
       YTD                                                       800                                                                   60
                                                                                                               45                      40
           • Q3 included reorganisation costs for LNT &          600                                                                   20
             strategic programming investments in Czech                   352            334
                                                                 400                                                                   0
             Republic offset by cost savings in Bulgaria                                                                               -20
                                                                 200
                                                                                                                                       -40
     • Improved y-o-y EBIT y-o-y in Q3 & for YTD, with                           -48           -50
                                                                   0                                                                   -60
       EBIT margin of 6.4% (3.6%) for YTD                                Q3 2011       Q3 2012       9M 2011         9M 2012
14
                                                                                        Revenue          EBIT
Free-TV Emerging Markets
Operating Highlights
Baltics                                                           Commercial Audience Share
• Sales up 10% y-o-y in Q3 at constant FX           70%

      • Primarily due to consolidation of LNT in     60%
        Latvia & higher y-o-y TV ad sales in Estonia
• Pan-Baltic commercial target audience share of    50%
  47% (40.6%) – reflected consolidation of LNT in
  Latvia                                            40%

                                                    30%
Czech Republic
• Sales up 4% y-o-y in Q3 at constant FX            20%

• CSOV up y-o-y & q-o-q following increased         10%
  investments in OP & focus on programming
  schedule + Champions League matches on Prima
  COOL

                                                             Estonia (15-49)                   Latvia (15-49)*
Bulgaria                                                     Lithuania (15-49)                 Czech Republic (15-54)
• Sales up 6% y-o-y in Q3 at constant FX                     Bulgaria (18-49)
• Combined CSOV up both y-o-y & q-o-q despite              * MTG has included the LNT channels in its reported combined CSOV in
  slightly lower programming investments                   Latvia with effect from Q3 2012



15
Pay-TV Emerging Markets
   Financial Highlights
• Sales up 11% y-o-y in Q3 & 15% for YTD                   SEK mn
                                                            300                                           50%
      • Up 13% y-o-y at constant FX both in Q3 &                                             267
                                                                                                          45%
        for YTD                                             250     240
                                                                                                          40%
• OPEX down 3% y-o-y in Q3 & up 1% for YTD                                                                35%
                                                            200
      • Primarily reflected FX fluctuations                                                               30%
                                                            150                                           25%
• EBIT more than tripled to SEK 48 (13) mn in Q3 & to
                                                                                                          20%
  SEK 139 (42) mn for YTD                                   100                                           15%
                                                            50                                       48   10%
• OUTLOOK: The Group continues to anticipate higher                         13                            5%
  y-o-y profit levels for the segment for FY2012 but for      0                                           0%
  the segment to report an operating loss in Q4 2012                  Q3 2011                 Q3 2012
  following the investments in the launch of the HD
                                                                          Revenue   EBIT   EBIT margin
  movie channels and the Ukrainian pre-paid satellite
                                                           SEK mn
  service
                                                            900                                           50%
                                                                                            790           45%
                                                            800
                                                            700     685                                   40%
                                                            600                                           35%
                                                                                                          30%
                                                            500
                                                                                                          25%
                                                            400
                                                                                                          20%
                                                            300                                           15%
                                                            200                                     139   10%
                                                            100             42                            5%
                                                              0                                           0%
   16                                                                 9M 2011                 9M 2012
Pay-TV Emerging Markets
   Operating Highlights
• 83,000 net new subscribers added y-o-y &                                              Satellite subscribers
  9,000 q-o-q                                                          600
      • Continued intake on all 3 satellite platforms




                                                         Thousands
• Wholesale channel business added over 14 mn
  subscriptions y-o-y & over 2.6 million subscriptions                 500
  q-o-q
      • Ongoing growth in Russia

• Launched 3 new HD movie channels in Russia,                          400
  Ukraine, CIS & Baltics
     • Will feature content from four major
        Hollywood studios
                                                                                  Mini-pay TV subscriptions
                                                                     80.000
                                                         Thousands




                                                                     70.000


                                                                     60.000


                                                                     50.000


                                                                     40.000
    17                                                                        Q3 2011    Q4 2011   Q1 2012   Q2 2012   Q3 2012
New HD Channels Launched
      Russia, Ukraine, the CIS & Baltics

                 Top 10 pay-TV channels in Russia                                     • All 3 channels available in Russia, Ukraine &
                   Monthly reach (million people)                                       CIS

                                                                            21,2
                                                                                      • TV1000 Premium HD – Premium tier movie
                                                                           20,6         channel with focus on first run premieres of
            DISCOVERY CHANNEL                                           19,4            award winning films from Hollywood studios and
                ANIMAL PLANET                                         17,9              independent local distributors
                MOYA PLANETA                                      15,5
                                                                                      • TV1000 Megahit HD – Premium movie channel
                      EUROSPORT                                14,1
                                                                                        featuring first run premieres of the latest
 NATIONAL GEOGRAPHIC CHANNEL                                  13,2
                                                                                        blockbuster titles from Hollywood and Russia
                                                            12,2
SONY ENTERTAINMENT TELEVISION                              11,9                       • TV1000 Comedy HD – dedicated to US
                       DOM KINO                           11,0                          comedy movies
                                  0       5          10       15      20         25




                              2003            2004          2005         2006          2007       2008      2009      2010       2011    2012
Countries                             7        11              15           22            23        24        25         25        28     31
Channels                              2         3               5            6             7         8        10         15        19     23
Satellite platforms
       18                                 Baltics                                              Ukraine              Russia
Launch of UA.TV
     Utilizing growth opportunities
              Pay-TV market penetration                               TV market structure
                         (%)                                                (2011)

35%
30%
25%                                                                                    Cable
20%
                                                                   39%                 DTH (pay)
15%
10%                                                                           58%      IPTV
5%
                                                                                       DTH (freeview)
0%
                                                                  1% 2%


                Cable      DTH       IPTV

     • Substantial market opportunity – Europe’s 6th largest country by population
     • Pay-TV penetration in 2011 is still low, at close to 19.5% of TV HHs
     • Addressable market for DTH – 15.4 million non-cable HHs



      19
Other Businesses
   Highlights
• Comprises MTG’s Radio operations in Norway &              SEK mn
  Sweden and MTG Studios content production                  400     372
  businesses                                                 350
                                                                                        297
• Sales up 7% y-o-y & 2% for YTD at constant FX              300
  when excluding Bet24 contribution in 2012 & 2011           250
                                                             200
         • Underlying performance reflected higher y-o-y
           sales for MTG Studios & Norwegian radio           150
           operations                                        100
                                                              50              18
         • Significantly lower y-o-y sales for Swedish                                               15
           radio operations                                    0
                                                                        Q3 2011                Q3 2012
• Profits slightly down y-o-y in Q3
                                                                              Revenue   EBIT
         • Losses for Swedish radio operations offset by
           profits for Norwegian radio operations & lower   SEK mn
           y-o-y losses for MTG Studios                     1.400
                                                                     1.225
                                                            1.200
• Paprika Latino to be consolidated in Q4                                               1.101
                                                            1.000

                                                             800

                                                             600

                                                             400

                                                             200              82
                                                                                                     6
                                                               0
    20                                                                  9M 2011               9M 2012
21
Income Statement

•    Lower y-o-y depreciation & amortisation                                          Q3      Q3     9M      9M
     charges of SEK 34 (47) mn in Q3 & 90 (145)    (SEK mn)                         2012    2011    2012    2011
     mn for YTD following ending of charges
                                                   Net sales                        2,940   3,106   9,716   9,762
     related to Bulgarian & Czech broadcasting
     licenses                                      EBIT before associated
                                                                                     288     358    1,181   1,382
                                                   company income
•    Net interest charges down y-o-y to
                                                   Associated company income         134     168     467     517
     SEK -10 (-17) mn in Q3 & SEK -34 (-45) mn
     for YTD                                       EBIT                              422     526    1,648   1,900
•    Y-o-y change in other financial items         Net interest & other financial
                                                                                      -33     -87     -81   -108
     included SEK -2 (-64) mn non-cash financial   items
     impact in Q3 & SEK -8 (-30) mn for YTD        Income before tax                 389     439    1,567   1,791
     from the change in value of the option        Tax                                -81   -133    -351    -516
     element of the SEK 250 mn CDON Group
     convertible bond mn                           Net income                        308     306    1,216   1,276

                                                   Basic EPS                         4.65    4.71   17.68   18.90
•    Effective tax rate of 21% in Q3 & 22%
     for YTD                                       Diluted EPS                       4.64    4.69   17.62   18.79




22
Cash Flow
• Cash flow from operations included receipt of SEK
  51 (-) mn of dividend payments from CTC Media
  in Q3 and SEK 158 (145) mn for H1
                                                                               Q3     Q3    9M      9M
                                                      (SEK mn)               2012   2011   2012    2011

• Investment in shares amounted to SEK 174 (-) in     Cash flow from
                                                                             237    345    1,072   1,334
  Q3 & SEK 274 (-) mn for YTD & comprised the         operations
  acquisition of the Paprika Latino content
  production business, the LNT free-TV business in    Changes in working
                                                                              65    -483     23    -645
  Latvia and the communications operator Zitius       capital

                                                      Net cash flow from
                                                                             302    -138   1,095    689
                                                      operations
• CAPEX less than 1% of Group net sales in Q3
  and for YTD                                         Cash flow used in
                                                                             -179    -34   -236      -86
                                                      investing activities

• Cash flow from investing activities of SEK 23 (-)   Cash flow used in
                                                                             -335    64    -863    -770
  mn in Q3 & SEK 84 (-) mn for YTD comprised net      financing activities
  cash received from sale of Bet24
                                                      Net change in
                                                      cash & cash            -211   -108      -4   -167
                                                      equivalents




23
Financial Position
      • Total borrowings of SEK 1.326 (2,458) mn as at                                       30 Sep   30 Sep
        30 Sep 2012 & cash & cash equivalents of                (SEK mn)                       2012     2011
        SEK 451 (317) mn
                                                                Non-current assets            5,742    9,156
      • Net debt of SEK 634 (1,861) mn as at 30 Sep
                                                                Current assets                5,581    5,802
        2012 & available liquid funds of SEK 5,784
        (4,499) mn                                                                           11,324   14,958
                                                                Total assets
      • SEK 1,888 (2,253) mn book value of 37.9%
        shareholding in CTC media & public equity
                                                                Shareholders’ equity          4,635    7,391
        market value of 3,552 mn as at 30 Sep 2012
                                                                Long-term liabilities         1,902    3,090

                                                                Current liabilities           4,786    4,476
               Net debt / EBITDA ratio
                                                                Total equity & liabilities   11,324   14,958
     1,2 1,2
                1,1

                      0,8
                            0,7         0,7
                                  0,6

                                              0,3 0,3 0,3 0,3



     Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
     10 10 10 10 11 11 11 11 12 12 12
24
25
For further information, please visit www.mtg.se or contact:

                       MTG Investor Relations

              Tel: +44 7768 440 414 / +44 7590 098 188
                 Email: investor.relations@mtg.se




26

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MTG Q3 2012 Financial Results Show Investments in Nordic Pay-TV

  • 1. Modern Times Group MTG Third Quarter 2012 Financial Results CHAPTER NAME 1
  • 2. Forward looking statements Forward-looking information and Safe Harbour Statement under the U.S. Private Securities Litigation Reform Act of 1995 This report contains forward-looking information based on the current expectations of MTG management. Although management deems that the expectations presented by such forward-looking information are reasonable, such forward-looking information is subject to risks and uncertainties and no guarantee can be given that these expectations will prove correct. Accordingly, the actual future outcome could vary considerably when compared to what is stated in the forward-looking information, due to such factors as the prevailing economic and business environments in certain markets and the impact of the Eurozone crisis in particular; commercial risks related to expansion into new territories; political and legislative risks related to changes in rules and regulations in the various territories in which the Group operates; exposure to foreign exchange rate movements and the US dollar and Euro currencies in particular; and the emergence of new technologies and competitors. These risks and uncertainties are described in more detail in the 2011 Annual Report, which is available from the Group’s website at www.mtg.se and in the Group’s registration statement on Form 20-F, which is available from the website of the U.S. Securities and Exchange Commission. 2
  • 3. 3
  • 4. Third quarter 2012 • Sales up 2% y-o-y at constant FX when excluding SEK mn discontinued or sold operations 3.500 40% • Down 1% y-o-y at constant FX 3.106 • OPEX up y-o-y at constant FX 2.940 35% 3.000 • Investments in the Nordic pay-TV business, offset by 30% slightly lower costs in the Emerging Markets 2.500 businesses & stable cost base in Free-TV 25% Scandinavia segment 2.000 • EBIT before associated company income of 20% SEK 288 (358) mn 1.500 15% • Total EBIT of SEK 422 (526) mn including SEK 134 1.000 (168) mn of associated company income 10% • PTP of SEK 389 (439) mn 500 358 288 5% • Including SEK -2 (-64) non-cash impact of change in value of option element of CDON convertible bond 0 0% Q3 2011 Q3 2012 • Net income of SEK 308 (306) mn & basic EPS of SEK 4.65 (4.71) Revenue EBIT* EBIT margin • Jørgen Madsen Lindemann appointed President & CEO on * EBIT excluding associated income 15 Sep 2012 & senior management changes announced on 15 October 2012 • Acquired Swedish communications operator Zitius & Signed agreement to acquire remaining shares in TV 2 Sport in 4 Denmark
  • 5. First nine months of 2012 SEK mn • Stable sales y-o-y at reported rates & up 1% y-o-y at 12.000 40% constant FX • OPEX up y-o-y at constant FX 35% 9.762 9.716 10.000 • EBIT before associated company income of SEK 1,181 (1,382) mn 30% 8.000 • Total EBIT of SEK 1,648 (1,900) mn, including SEK 25% 467 (517) of associated company income • PTP of SEK 1,567 (1,791) mn 6.000 20% • Including SEK -8 (-30) non-cash impact of change 15% in value of option element of CDON convertible 4.000 bond 10% • Net income of SEK 1,216 (1,276) mn & basic EPS of SEK 2.000 1.382 1.181 5% 17,68 (18,90) • Received SEK 158 (145) mn of dividends from CTC Media 0 0% 9M 2011 9M 2012 • Net cash flow from operations of SEK 1,095 (689) mn Revenue EBIT* EBIT margin * EBIT excluding associated income 5
  • 6. Forward expectations MTG is increasing its investments in its pay-TV operations in the increasingly competitive Nordic markets and in the large scale emerging Russian and Ukrainian markets, in order to ensure that its channels and services have the most attractive consumer content offerings and capture subscriber market share in the future. • Increasing investments in Nordic pay-TV content, premium channels and Viaplay online pay-TV service currently expected to result in Nordic pay-TV EBIT margin of approximately 15% in Q4 2012 and 10-12% for full year 2013. The total Nordic premium pay-TV subscriber base (excluding Viaplay) is currently expected to continue to decline in Q4 2012 and for the full year 2013 due to the ongoing decline in the DTH subscriber base and lower than anticipated growth in the third party network subscriber base, and result in stable quarter on quarter total Nordic pay-TV sales in Q4 2012 and stable year on year sales for the full year 2013. The fast growing Viaplay online pay-TV service is expected to continue to grow its subscribers and revenues throughout this period • Increasing investments in Russian and Ukrainian pay-TV content, HD channels and pre-paid satellite service in Ukraine currently expected to boost Emerging Markets pay- TV revenue growth levels and result in segment operating losses of less than SEK 20 million in Q4 2012 and less than SEK 50 million for full year 2013 6
  • 7. 7
  • 8. Free-TV Scandinavia Financial Highlights • Sales down 7% y-o-y at constant FX in Q3 & down SEK mn 4% for YTD 1.200 50% 984 45% • Lower ad sales in all 3 Scandinavian countries 1.000 876 40% • High sold-out ratios following lower levels of 800 35% total TV viewing & coverage of the Olympics 30% on competing channels 600 25% 20% • OPEX down 4% y-o-y in Q3 & up 5% for YTD 400 15% 216 • Up y-o-y at constant FX for both periods 200 135 10% 5% • Lower programming costs in Norway offset by 0 0% higher programming costs in Denmark and Q3 2011 Q3 2012 Sweden Revenue EBIT EBIT margin • EBIT margin of 15% (22%) in Q3 & 18% (25%) SEK mn for YTD 3.500 50% 3.153 3.010 • Swedish & Norwegian TV ad markets expected to 3.000 45% have continued to grow y-o-y in Q3, while Danish 40% 2.500 35% market estimated to have declined significantly 2.000 30% • OUTLOOK: The Group now anticipates that 25% operating costs will be down year on year in the 1.500 20% fourth quarter at constant exchange rates and 1.000 795 15% therefore only up low single digit percentage points 543 10% for the full year 2012 500 5% 0 0% 8 9M 2011 9M 2012
  • 9. Free-TV Scandinavia Operating Highlights Commercial Audience Share (15-49) Sweden 50% • Significant CSOV improvements q-o-q on all four 45% channels 40% • Earlier launch of Fall schedules 35% • Improved audience shares so far in Q4 30% • Biggest AVOD media house in July, August & first half of September 25% Denmark 20% • TV3+ affected by Olympic games, but offset by 15% continued y-o-y ratings increases for TV3 & both 10% y-o-y & q-o-q ratings gains for TV3 PULS 5% • Positive CSOV development after end of Olympics & ratings up y-o-y in Q4 to date 0% • Focus on the development of AVOD environment & MTG is leading online media house Norway • TV3 CSOV stable q-o-q in Q3 Sweden Norway Denmark • Viasat4 increased CSOV both q-o-q & y-o-y in Q3 • Continued focus on execution of programming schedules 9
  • 10. Pay-TV Nordic Financial Highlights SEK mn • Sales stable y-o-y in Q3 & up 5% for YTD 1.400 50% 1.184 1.182 45% • Up 3% y-o-y at constant FX in Q3 & up 6% 1.200 40% for YTD 1.000 35% • OPEX up 4% y-o-y in Q3 & 8% for YTD 800 30% 25% • Up more at constant FX 600 20% • Investments in premium movie & sports 400 15% content & Viaplay 234 196 10% 200 5% • Expansion of HD and catch-up channel 0 0% portfolio & rebranding of Viasat Film Q3 2011 Q3 2012 • EBIT margin of 16.6% (19.8%) in Q3 & 17.3% Revenue EBIT EBIT margin (19.3%) for YTD SEK mn • OUTLOOK: The Group currently continues to 4.000 3.509 3.681 50% anticipate a segment operating margin of 3.500 45% approximately 17% for FY2012 & for the Q4 2012 40% 3.000 operating margin to be approximately 15%. 35% 2.500 30% 2.000 25% 1.500 20% 15% 1.000 677 636 10% 500 5% 0 0% 10 9M 2011 9M 2012
  • 11. Pay-TV Nordic Operating Highlights Premium subscribers • Overall premium subscriber base down q-o-q 1.200 • 3’rd party subscriber base up slightly q-o-q 1.000 & added 18,000 net new subscribers y-o-y 800 Thousands • DTH affected by increased competition in 600 Denmark in particular 400 • Shift in subscriber mix towards basic tier 200 packages in Norway 0 • Premium satellite ARPU up 3% y-o-y in Q3 & slightly down q-o-q • Q-o-q development due to adverse FX Satellite subscribers 3'rd party network subscribers • Y-o-y growth reflected continued growth in value added services & price increases Value added services 400 350 Thousands 300 250 200 150 100 50 0 11 ViasatPlus HDTV Multi-room
  • 12. Content Leadership TV & Movies 1’st Pay International titles Local titles 2’nd Pay
  • 13. Content Leadership Premium Sports Content * ** * In Sweden & Denmark ** In Denmark & Norway
  • 14. Free-TV Emerging Markets Financial Highlights • Total sales down 8% y-o-y & down 4% for YTD SEK mn Free-TV Emerging Markets 1.600 100 • Up 3% y-o-y and 1% for YTD at constant FX 1.418 1.361 1.400 80 • Continued growth in all businesses except 60 1.200 52 Hungary & effect of discontinued Slovenia 40 1.000 • OPEX down y-o-y at reported & constant FX 20 800 • Improved operating profit y-o-y for both periods & 0 600 400 operating margin of 3.8% for YTD 369 -20 400 -35 -40 • OUTLOOK: The Group currently continues to not -48 200 -60 anticipate any increase in segment operating costs -76 0 -80 for FY2012 and, therefore, a largely stable y-o-y cost Q3 2011 Q3 2012 9M 2011 9M 2012 development in Q4 2012 Revenue EBIT • Baltic, Czech & Bulgarian sales down 5% y-o-y & SEK mn Baltics, Czech Republic & Bulgaria down 1% for YTD 1.400 1.254 1.244 140 • Up 6% in Q3 & up 4% for YTD at constant FX 1.200 120 100 • Combined OPEX down 4% y-o-y both in Q3 & for 1.000 80 80 YTD 800 60 45 40 • Q3 included reorganisation costs for LNT & 600 20 strategic programming investments in Czech 352 334 400 0 Republic offset by cost savings in Bulgaria -20 200 -40 • Improved y-o-y EBIT y-o-y in Q3 & for YTD, with -48 -50 0 -60 EBIT margin of 6.4% (3.6%) for YTD Q3 2011 Q3 2012 9M 2011 9M 2012 14 Revenue EBIT
  • 15. Free-TV Emerging Markets Operating Highlights Baltics Commercial Audience Share • Sales up 10% y-o-y in Q3 at constant FX 70% • Primarily due to consolidation of LNT in 60% Latvia & higher y-o-y TV ad sales in Estonia • Pan-Baltic commercial target audience share of 50% 47% (40.6%) – reflected consolidation of LNT in Latvia 40% 30% Czech Republic • Sales up 4% y-o-y in Q3 at constant FX 20% • CSOV up y-o-y & q-o-q following increased 10% investments in OP & focus on programming schedule + Champions League matches on Prima COOL Estonia (15-49) Latvia (15-49)* Bulgaria Lithuania (15-49) Czech Republic (15-54) • Sales up 6% y-o-y in Q3 at constant FX Bulgaria (18-49) • Combined CSOV up both y-o-y & q-o-q despite * MTG has included the LNT channels in its reported combined CSOV in slightly lower programming investments Latvia with effect from Q3 2012 15
  • 16. Pay-TV Emerging Markets Financial Highlights • Sales up 11% y-o-y in Q3 & 15% for YTD SEK mn 300 50% • Up 13% y-o-y at constant FX both in Q3 & 267 45% for YTD 250 240 40% • OPEX down 3% y-o-y in Q3 & up 1% for YTD 35% 200 • Primarily reflected FX fluctuations 30% 150 25% • EBIT more than tripled to SEK 48 (13) mn in Q3 & to 20% SEK 139 (42) mn for YTD 100 15% 50 48 10% • OUTLOOK: The Group continues to anticipate higher 13 5% y-o-y profit levels for the segment for FY2012 but for 0 0% the segment to report an operating loss in Q4 2012 Q3 2011 Q3 2012 following the investments in the launch of the HD Revenue EBIT EBIT margin movie channels and the Ukrainian pre-paid satellite SEK mn service 900 50% 790 45% 800 700 685 40% 600 35% 30% 500 25% 400 20% 300 15% 200 139 10% 100 42 5% 0 0% 16 9M 2011 9M 2012
  • 17. Pay-TV Emerging Markets Operating Highlights • 83,000 net new subscribers added y-o-y & Satellite subscribers 9,000 q-o-q 600 • Continued intake on all 3 satellite platforms Thousands • Wholesale channel business added over 14 mn subscriptions y-o-y & over 2.6 million subscriptions 500 q-o-q • Ongoing growth in Russia • Launched 3 new HD movie channels in Russia, 400 Ukraine, CIS & Baltics • Will feature content from four major Hollywood studios Mini-pay TV subscriptions 80.000 Thousands 70.000 60.000 50.000 40.000 17 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012
  • 18. New HD Channels Launched Russia, Ukraine, the CIS & Baltics Top 10 pay-TV channels in Russia • All 3 channels available in Russia, Ukraine & Monthly reach (million people) CIS 21,2 • TV1000 Premium HD – Premium tier movie 20,6 channel with focus on first run premieres of DISCOVERY CHANNEL 19,4 award winning films from Hollywood studios and ANIMAL PLANET 17,9 independent local distributors MOYA PLANETA 15,5 • TV1000 Megahit HD – Premium movie channel EUROSPORT 14,1 featuring first run premieres of the latest NATIONAL GEOGRAPHIC CHANNEL 13,2 blockbuster titles from Hollywood and Russia 12,2 SONY ENTERTAINMENT TELEVISION 11,9 • TV1000 Comedy HD – dedicated to US DOM KINO 11,0 comedy movies 0 5 10 15 20 25 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Countries 7 11 15 22 23 24 25 25 28 31 Channels 2 3 5 6 7 8 10 15 19 23 Satellite platforms 18 Baltics Ukraine Russia
  • 19. Launch of UA.TV Utilizing growth opportunities Pay-TV market penetration TV market structure (%) (2011) 35% 30% 25% Cable 20% 39% DTH (pay) 15% 10% 58% IPTV 5% DTH (freeview) 0% 1% 2% Cable DTH IPTV • Substantial market opportunity – Europe’s 6th largest country by population • Pay-TV penetration in 2011 is still low, at close to 19.5% of TV HHs • Addressable market for DTH – 15.4 million non-cable HHs 19
  • 20. Other Businesses Highlights • Comprises MTG’s Radio operations in Norway & SEK mn Sweden and MTG Studios content production 400 372 businesses 350 297 • Sales up 7% y-o-y & 2% for YTD at constant FX 300 when excluding Bet24 contribution in 2012 & 2011 250 200 • Underlying performance reflected higher y-o-y sales for MTG Studios & Norwegian radio 150 operations 100 50 18 • Significantly lower y-o-y sales for Swedish 15 radio operations 0 Q3 2011 Q3 2012 • Profits slightly down y-o-y in Q3 Revenue EBIT • Losses for Swedish radio operations offset by profits for Norwegian radio operations & lower SEK mn y-o-y losses for MTG Studios 1.400 1.225 1.200 • Paprika Latino to be consolidated in Q4 1.101 1.000 800 600 400 200 82 6 0 20 9M 2011 9M 2012
  • 21. 21
  • 22. Income Statement • Lower y-o-y depreciation & amortisation Q3 Q3 9M 9M charges of SEK 34 (47) mn in Q3 & 90 (145) (SEK mn) 2012 2011 2012 2011 mn for YTD following ending of charges Net sales 2,940 3,106 9,716 9,762 related to Bulgarian & Czech broadcasting licenses EBIT before associated 288 358 1,181 1,382 company income • Net interest charges down y-o-y to Associated company income 134 168 467 517 SEK -10 (-17) mn in Q3 & SEK -34 (-45) mn for YTD EBIT 422 526 1,648 1,900 • Y-o-y change in other financial items Net interest & other financial -33 -87 -81 -108 included SEK -2 (-64) mn non-cash financial items impact in Q3 & SEK -8 (-30) mn for YTD Income before tax 389 439 1,567 1,791 from the change in value of the option Tax -81 -133 -351 -516 element of the SEK 250 mn CDON Group convertible bond mn Net income 308 306 1,216 1,276 Basic EPS 4.65 4.71 17.68 18.90 • Effective tax rate of 21% in Q3 & 22% for YTD Diluted EPS 4.64 4.69 17.62 18.79 22
  • 23. Cash Flow • Cash flow from operations included receipt of SEK 51 (-) mn of dividend payments from CTC Media in Q3 and SEK 158 (145) mn for H1 Q3 Q3 9M 9M (SEK mn) 2012 2011 2012 2011 • Investment in shares amounted to SEK 174 (-) in Cash flow from 237 345 1,072 1,334 Q3 & SEK 274 (-) mn for YTD & comprised the operations acquisition of the Paprika Latino content production business, the LNT free-TV business in Changes in working 65 -483 23 -645 Latvia and the communications operator Zitius capital Net cash flow from 302 -138 1,095 689 operations • CAPEX less than 1% of Group net sales in Q3 and for YTD Cash flow used in -179 -34 -236 -86 investing activities • Cash flow from investing activities of SEK 23 (-) Cash flow used in -335 64 -863 -770 mn in Q3 & SEK 84 (-) mn for YTD comprised net financing activities cash received from sale of Bet24 Net change in cash & cash -211 -108 -4 -167 equivalents 23
  • 24. Financial Position • Total borrowings of SEK 1.326 (2,458) mn as at 30 Sep 30 Sep 30 Sep 2012 & cash & cash equivalents of (SEK mn) 2012 2011 SEK 451 (317) mn Non-current assets 5,742 9,156 • Net debt of SEK 634 (1,861) mn as at 30 Sep Current assets 5,581 5,802 2012 & available liquid funds of SEK 5,784 (4,499) mn 11,324 14,958 Total assets • SEK 1,888 (2,253) mn book value of 37.9% shareholding in CTC media & public equity Shareholders’ equity 4,635 7,391 market value of 3,552 mn as at 30 Sep 2012 Long-term liabilities 1,902 3,090 Current liabilities 4,786 4,476 Net debt / EBITDA ratio Total equity & liabilities 11,324 14,958 1,2 1,2 1,1 0,8 0,7 0,7 0,6 0,3 0,3 0,3 0,3 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 10 10 10 10 11 11 11 11 12 12 12 24
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  • 26. For further information, please visit www.mtg.se or contact: MTG Investor Relations Tel: +44 7768 440 414 / +44 7590 098 188 Email: investor.relations@mtg.se 26