2. Situation Analysis
• Company: XYZ Co. Bangladesh
• Industry: eCommerce & home delivery tech service
• Competition: Amazon, Daraaz, Pathao, Uber, Sohoz, Bagdoom etc.
• External Effects: The launching of Amazon will be rivalry among existing
services

3. A N A L Y S I S
S W O TS
• Largest local service
provider in Bangladesh
• Have a large customer
network
• We have more than 1000+
services that we can
provide
W
mparetively high pricing than
l services
livery service is slow
ustomer review is not so good
ck of trust between buyer &
er
pp is not properly updated
ufficient e-commerce delivery
nnel and poor logistical support
O
mmerce and Tech-service
growing in Bangladesh
s no similar platform we
ge opportunity to capture
arket of Bangladesh
T
& Users both
azon is planning
ice in BD
issue on the
eriod

4. The Big Idea
Verified
Profiles
Offers &
Vouchers
Referral
QR Code
Target Filling
Challenges
Emergency
Bell
Local
Hub

5. Why Bypassing?
Money Issues Customer Habits
Trust Issues

6. Why Bypassing?
Money Issues Customer Habits
Trust Issues
Money Issues
- Products price will be based on markets current
situation
- Offers
- Rewards based system
- Encouraging the providers to promote apps

7. Why Bypassing?
Money Issues Customer Habits
Trust Issues
Trust Issues
- Filtering on the basis of ratings & feedbacks.
- Comeback offers
- Better customer evaluation
• Taking actions based on reviews
• Cashback system
• Charging the providers
• Providing trial features for any products

8. Why Bypassing?
Money Issues Customer Habits
Trust Issues
Upgrading Securities
NID Confirmation: Service providers and the delivery persons have to identify
themselves using NID or driving licence or passport or any other certified means.
Phone numbers: Consumer and service provider both have to sign in in the app
using registered phone numbers.
App features: Emergency bell and other commodities will be provided in the app
for better security for emergencies.
1. Nearest providers will be notified by the alarms
2. Nearest police stationed will be called and notified
3. Instant recording will automatically be started

9. Why Bypassing?
Money Issues Customer Habits
Trust Issues
Upgrading Delivery System
Building Local Hubs: Using local hubs to monitor delivery system and to reach local
customers faster.
Service providers switching option: Late deliveries will cause switching of the
services to next best providers of the same service.
• Faster deliveries will be rewarded.

10. Why Bypassing?
Money Issues Customer Habits
Trust Issues
Amazon Vs XYZ
• Faster delivery times
• Low shipping cost
• Better local reach
• Return offers
• Cashback offers

11. Why Bypassing?
Money Issues Customer Habits
Trust Issues