Mobile Thirst - Mobile First
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Mobile has become the new industry darling. Many are now falling in love with it, but we all know it can be a little hard to know where to begin. So we have decided to start Mobile Thirst where we chat about mobile topics close to our hearts. The 45 minute morning sessions cover inspiration, practical how-to’s and trends. Always with a coffee and bun in hand, we hope to satisfy your thirst for mobile. First session: “Mobile First” Where do you start with a digital refresh or overhaul project? Well, Emil Salonen, Vice President, explains where to begin, goes over the hyped “Mobile First” approach and tells us what it is actually all about.
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Mobile Thirst - Mobile First
- 1. Hello Friends, Let’s talk Mobile First 2012.04.13 Monday, 16 April, 2012
- 2. IF YOU THOUGHT MOBILE WAS BIG... © 2 MOBIENTO Monday, 16 April, 2012
- 3. Y-Y-Y-Y-Y-Y-Y-Y- YOU AIN’TSEEN NOTHING YET! © 3 MOBIENTO Monday, 16 April, 2012
- 4. NOW, IT’S MOBILE FIRST BABY © 4 MOBIENTO Monday, 16 April, 2012
- 5. Mobile platforms © 5 MOBIENTO Monday, 16 April, 2012
- 6. ‘Made in USA’ Smartphone Operating Systems = Mobile platforms 64% Share from 5% Five Years Ago Smartphone Operating System Market Share, 2005 vs. 2011E Market Share of Smartphone OS 100% 80% Other OS 60% iOS Android Windows Mobile 40% BlackBerry OS Linux Nokia Symbian 20% 0% 2005 2011E Source: Morgan Stanley Research, Gartner. Copyright 2011. All rights reserved. 45 © 6 MOBIENTO Monday, 16 April, 2012
- 7. Mobile use Aftonbladet, GP, other news sites About 1/3 mobile traffic © 7 MOBIENTO Monday, 16 April, 2012
- 8. Mobile use The Golden Hour © 8 MOBIENTO Monday, 16 April, 2012
- 9. Mobile search © 9 MOBIENTO Monday, 16 April, 2012
- 10. Mobile vs the other guys © 10 MOBIENTO Monday, 16 April, 2012
- 11. Mobile surpasses desktop - it WILL happen Mobil! 2015?! 2014?! Desktop! 2013?! Source: Morgan Stanley, Forrester, Strategy Analytics © 11 MOBIENTO Monday, 16 April, 2012
- 12. MOBILE INTERNET = PERSONAL INTERNET = PRIMARY INTERNET © 12 MOBIENTO Monday, 16 April, 2012
- 13. THE BIGGEST THING TO HAPPEN TO THE INTERNETSINCETHE INTERNET © MOBIENTO 13 Monday, 16 April, 2012
- 14. So we end up here © 14 MOBIENTO Monday, 16 April, 2012
- 15. The question becomes DOES IT WORK HERE? © 15 MOBIENTO Monday, 16 April, 2012
- 16. The question becomes OR HERE? © 16 MOBIENTO Monday, 16 April, 2012
- 17. Mobile users are different. They have different CONTEXTS NEEDS PERSPECTIVES © 17 MOBIENTO Monday, 16 April, 2012
- 18. SO WHAT DO WE DO? © 18 MOBIENTO Monday, 16 April, 2012
- 19. The father of ‘Mobile First’ Luke Wroblewski author of ‘Mobile First’ © 19 MOBIENTO Monday, 16 April, 2012
- 20. © 20 MOBIENTO Monday, 16 April, 2012
- 21. Last vs First © 21 MOBIENTO Monday, 16 April, 2012
- 22. Focus first © 22 MOBIENTO Monday, 16 April, 2012
- 23. Touch first © 23 MOBIENTO Monday, 16 April, 2012
- 24. Touch first © 23 MOBIENTO Monday, 16 April, 2012
- 25. Context first © 24 MOBIENTO Monday, 16 April, 2012
- 26. So, what is the solution? HTML5 CSS3 PROGRESSIVE BUZZ RESPONSIVE ENHANCEMENT WORDS WEB ONE WEB © 25 MOBIENTO Monday, 16 April, 2012
- 27. The father of ‘Responsive Web’ Ethan Marcotte designer of Boston Globe © 26 MOBIENTO Monday, 16 April, 2012
- 28. The father of ‘Responsive Web’ 1. Flexible layout 2. Flexible content 3. Media queries © 27 MOBIENTO Monday, 16 April, 2012
- 29. Responsive Web example © 28 MOBIENTO Monday, 16 April, 2012
- 30. Responsive Web example © 29 MOBIENTO Monday, 16 April, 2012
- 31. PERFECT! ALL OF OUR PROBLEMS ARE SOLVED.... © MOBIENTO 30 Monday, 16 April, 2012
- 32. Not so fast! HOLD YOUR HORSES! © 31 MOBIENTO Monday, 16 April, 2012
- 33. Responsive Web WHEN DO WE USE IT? • Continuous updates (news, blogs and similar) • Less complex sites • When users expect same or similar content © 32 MOBIENTO Monday, 16 April, 2012
- 34. Responsive Web CHALLENGES • Technical challenges • Limited handset support • Mobile needs can sometimes be different http://www.webdesignshock.com/responsive-design-problems/! © 33 MOBIENTO Monday, 16 April, 2012
- 35. Another log on the fire... - Mobile users are different - Make a separate mobile site - Optimize for mobile needs Jakob Nielsen Usability Expert © 34 MOBIENTO Monday, 16 April, 2012
- 36. The best $15 you will spend © 35 MOBIENTO Monday, 16 April, 2012
- 37. SOME EXAMPLES © MOBIENTO Monday, 16 April, 2012 36
- 38. Responsive Web - but made mobile first © 37 MOBIENTO Monday, 16 April, 2012
- 39. © 38 MOBIENTO Monday, 16 April, 2012
- 40. © 39 MOBIENTO Monday, 16 April, 2012
- 41. SF Bio should use their app as the starting point for their website © 40 MOBIENTO Monday, 16 April, 2012
- 42. Tesco - a context study http://www.youtube.com/watch?v=oPM4Ui6Sjfk © 41 MOBIENTO Monday, 16 April, 2012
- 43. RECAP 1.Mobile Internet = the primary Internet 2.Mobile First is a sustainable strategy 3.Think: Focus, Context & Touch © MOBIENTO Monday, 16 April, 2012
- 44. Thank you & speak soon! Emil Salonen emil.salonen@mobiento.com @emilsalonen © MOBIENTO Monday, 16 April, 2012