Arthur Policarpio, Mobext Head of APAC and CEO of Mobext Philippines, addresses the Philippine Association of National Advertisers during their mobile-themed month.

2. Welcome to the Smartphone Age
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3. 5

4. 4

5. 6

6. 6

7. 5

9. 7
Mobile Instant Messaging > SMS

10. 7
The Numbers

11. 9
Asia = More than 1B users

12. 14
Beyond Messaging

13. 15
Your New Online Storefront

14. 14
Fruits

15. 15
Health Insurance

16. 16
WeChat Vending Machines

17. 16
New York Apartment - $13M

18. 10
Stickers
1 billion stickers/day
$66M revenue

19. 11
Mobile Coupons

20. 13
Flash Sales

21. 12
User Generated Content

23. 18
Geo-Targeted SMS

24. © Mobext 2012 mobext.com
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Geo-Targeted Mobile Banners

25. 20
Create Audience Pools Using Location

26. 22
10MProfiled users
30MLocation
Points/day
*From AdNear ad network
How Big is the Market Locally?

27. 24

28. 28

30. 34

31. 36
Consumer Database
System

32. 32

33. 33

34. 37
Time Spent
Geography
Purchase
History
Social
Sharing

35. 38

36. 39

37. 40

39. 52

40. 53

42. 42

43. 43

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46. 49