1.
MOOBOO
BUBBLETEA
A social commerce strategy proposal.

2.
Actual image quality
(not a very public person)

3.
Loud, copyright-free
music, a clunky
overlay, unoriginal
post and 45 seconds
of somebody
downloading the app
and ordering
hazelnut milk.

4.
Kelman, HC. (1958). “Compliance, identification, and
internalization: Three processes of attitude change”. Journal of
Conflict Resolution. 2(1):51-60.
Social Influence Model

5.
University of Minnesota. (2023). “Social
Capital Model”. [online] Available at:
https://extension.umn.edu/leadership-
approach-and-models/community-social-
capital-model
Social Capital Model

6.
Davis, F. D. (1989). “Perceived Usefulness, Perceived Ease of
Use, and User Acceptance of Information Technology”. MIS
Quarterly. (13:3), pp.319-339.

7.
8 step plan

8.
References
• Davis, F. D. (1989). “Perceived Usefulness, Perceived Ease of Use, and User
Acceptance of Information Technology”. MIS Quarterly. (13:3), pp.319-339.
• Kelman, HC. (1958). “Compliance, identification, and internalization: Three
processes of attitude change”. Journal of Conflict Resolution. 2(1):51-60.
• University of Minnesota. (2023). “Social Capital Model”. [online] Available at:
https://extension.umn.edu/leadership-approach-and-models/community-social-
capital-model